ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. When to “Just Say No” to a Media Request. When the story direction is questionable. .

Interviews 160

Interviews Media Local Privacy 160

HMA Public Relations

SEPTEMBER 13, 2023

Participating in media interviews during a crisis situation allows individuals to tell their side of the story and let the public make up their own minds.

Examples 98

Examples Newspapers Interviews Crisis 98

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. For some organizations, the CEO or founder is the best spokesperson due to broad-based knowledge and presumed clout with media. Most media briefings are between one client contact and one journalist, but this isn’t always the case.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. That requires thoughtful attention and a strong sense of how media work. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges.

Media 333

Media Pitching Report B2B 333

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. Here’s an example. facets) together and pitch away!

Pitching 130

Pitching Media YouTube Interviews 130

Polaris

DECEMBER 8, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Interviews 133

Interviews Media Training Media Training 133

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. Pitch the media. PR FOR ANYONE. Just do it!

Media 130

Media Pitching Television Interviews 130

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

In the pandemic era, capturing media attention has been tougher than usual. The media pitch should also be short and personalized. With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. For example, “DATA: 42% say AI will not take over.”

Pitching 193

Pitching Writing Media Advertising 193

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. For example, if you’re promoting a B2B sales enablement tool, you’ll want to focus on sales podcasts and not marketing shows. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. TikTok: Capturing Gen Z and beyond .

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Rock the Status Quo

DECEMBER 11, 2014

Not because media cancelled the story, which is fairly common ( especially in breaking news ), but because the client backed out. We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor.

Interviews 174

Interviews Real Estate Media Pitching 174

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. it needs to be based on a story. What is yours?

Storytelling 130

Storytelling Media Video YouTube 130

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. Durant was once handed a microphone during an interview.

Film 155

Film Communications Media Interviews 155

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. Be prepared.

Resources 149

Resources Media Interviews Comparison 149

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example.

Agency 353

Agency Interviews Pitching Retail 353

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. We give them their ideal interview.

Media 130

Media Nonprofit Pitching Television 130

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. So if an interview opportunity is important, you’ll need to make an effort to be available on short notice. Be accessible.

Media 168

Media Interviews Report Leadership 168

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Newsletters gain clout.

Media Relations 195

Media Relations Trends Media Newspapers 195

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Deirdre Breakenridge

JUNE 25, 2019

How can leaders communicate more effectively through social media?” However, the overall sentiment reflected a tremendous opportunity for leaders, if they use social media the right way and they take a human approach. If you’re not leading by example then you are not a true leader.

Social Media 184

Social Media Media Leadership Community 184

Prohibition

OCTOBER 12, 2019

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. Speaking to the media is much like a performance and so enthusiasm is essential in order to resonate with your audience. 1) BE ENTHUSIASTIC. 7) MEMORISE YOUR MAIN MESSAGES.

Interviews 48

Interviews Media Media Training Training 48

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. The post Pitch the Media appeared first on Christina Daves.

Pitching 223

Pitching Media Television How To 223

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Read below for the entire interview with Jen: . lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

PR for Anyone

NOVEMBER 3, 2021

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. For example, ‘This new zoning law is going to change X, Y & Z.’ Pitch the media the way THEY want to be pitched and you will have success.

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. You can physically experience this yourself by watching the video: 3) What are some examples? So, what are some good examples of storytelling?

Storytelling 118

Storytelling Examples B2B Chemicals 118

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Rock the Status Quo

MARCH 26, 2015

8, we would like to offer you an interview with Neil to discuss his approach to collecting and also designing some of Hollywood’s most striking looks, as well as a story that took him from the streets of Paris to the fabled red carpet of the Academy Awards. Ahead of the opening on Sept. Bravo, Manuela – stellar job on this pitch!!

Pitching 100

Pitching Examples Fashion Media 100

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. TikTok: Capturing Gen Z and beyond .

Social Media 156

Social Media Trends Media Instagram 156

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! It’s important that your media pitch have something valuable for the audience. Keep these 3 things in mind anytime you plan to pitch the media. This week I’m going to give you the three steps for a killer media pitch.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Watch this week’s PR Tip here. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Media Insurance Insurance 130

MaccaPR

AUGUST 18, 2020

Here are the six biggest takeaways from Maccabee’s Sharper Angle panel event, “Broadcast Media in the Wake of COVID-19: The Do’s and the Don’ts.” Prepare your spokesperson for virtual interviews. So marketers, be sure to rehearse interviews with your spokesperson so that they can recover mid-conversation if needed.

Interviews 71

Interviews Skype Radio Pitching 71