Prowly

DECEMBER 1, 2023

On a positive note, if storytelling is done […] The post 5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips appeared first on Prowly Magazine. It’s a shared struggle, a common pain point for many PR professionals.

Storytelling 197

Storytelling Examples Pitching Media 197

Agility PR Solutions

FEBRUARY 23, 2022

The post How to deliver stellar social media customer service (+ 3 examples) appeared first on Agility PR Solutions. Every brand that has ever existed has disappointed some people at one time or another. What customers really want in these situations is to be reassured that the company cares about them […].

Customer Service 160

Customer Service Examples Social Media How To 160

Prowly

DECEMBER 20, 2023

The PESO model is a comprehensive approach to organizing and understanding different categories of media and how they intersect in the modern communication landscape. The acronym “PESO” stands for Paid, Earned, Shared, and Owned media and was coined in 2014 by Gini Dietrich, Founder and CEO at Spin Sucks.

Examples 104

Examples Communications Media Analytics 104

Prowly

NOVEMBER 4, 2020

With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch. The post How to Write a Media Pitch Email Subject Line to Get Noticed (w/ Examples) appeared first on Prowly Magazine.

Examples 239

Examples Pitching Writing How To 239

Prowly

JUNE 21, 2022

When you stop to think about it, the rise and growth of social media have provided PR professionals with many new and incredible opportunities. In fact, social media is now so useful to an overall PR strategy that you should dedicate a sizeable portion of your plan to social media PR. The goals of PR […].

Social Media 104

Social Media Examples Media How To 104

Agility PR Solutions

MAY 25, 2023

It can be tricky, however, to write a media pitch that will pique a reporter’s interest in your story and compel them to cover it. Read on to […] The post Dissecting the media pitch: Best practices to follow, and 5 examples to emulate appeared first on Agility PR Solutions.

Examples 106

Examples Pitching Media Writing 106

Prowly

FEBRUARY 5, 2024

Add press release templates to the mix, and expect […] The post How to Design a Press Release (w/ Tips & Examples) appeared first on Prowly Blog. When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow.

Examples 104

Examples How To Writing Blogging 104

Prowly

SEPTEMBER 13, 2023

As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution.

Examples 104

Examples Writing How To Company 104

Prowly

SEPTEMBER 13, 2023

As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution.

Examples 104

Examples Writing How To Company 104

Prowly

SEPTEMBER 1, 2023

It’s an official statement distributed to the media to announce newsworthy music-related events. The purpose of a music press release is to capture the attention of music journalists, bloggers, and influencers and to get media coverage around a new album, artist signing, or concert tour.

Examples 104

Examples Writing How To Media 104

Communications Conversations

JUNE 11, 2021

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. A lot of that has come out on social media over the last 12 months since George Floyd was murdered.

Guidelines 190

Guidelines Community Social Media Examples 190

PR Fuel

JANUARY 26, 2024

Do you want to make your press release stand out in the competitive world of media? Read More The post Using Press Release Quotes: Best Practices and Examples appeared first on eReleases. Allow us to introduce you to a valuable ally: press release quotes. These concise snippets aren’t just embellishments.

Examples 88

Examples Media Writing 88

Prowly

MARCH 23, 2020

A media list (also sometimes called a press list or media contacts list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They’re used for media outreach.

Examples 152

Examples Tools How To Media 152

Prowly

DECEMBER 11, 2023

So, how to translate this skill into social media, which is a vibrant […] The post How to Create a Powerful Social Listening Strategy for PR? with Tips and Examples) appeared first on Prowly Magazine.

Examples 118

Examples Strategy How To Social Media 118

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Animal Crossing: New Horizons. Since its release in March, 22.4 The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Prowly

SEPTEMBER 11, 2023

Let us guide you through the creation and distribution process to show you how to make the most of your press release and get media coverage for […] The post How to Write a Sports Press Release (Example and Template) appeared first on Prowly Magazine. And how to write captivating sports press releases?

Sports 104

Sports Writing Examples How To 104

Prowly

SEPTEMBER 11, 2023

Let us guide you through the creation and distribution process to show you how to make the most of your press release and get media coverage for […] The post How to Write a Sports Press Release (Example and Template) appeared first on Prowly Magazine. And how to write captivating sports press releases?

Sports 104

Sports Writing Examples How To 104

Prowly

OCTOBER 19, 2023

It’s necessary for PR pros working in the art industry to understand how to create one and pitch it to the media to witness the buzz. Let’s see how to write a press release […] The post How to Write an Art Exhibition Press Release (Example and Template) appeared first on Prowly Magazine.

Writing 104

Writing Examples How To Pitching 104

Prowly

JULY 26, 2023

Let us walk you through exactly how to write a book press release and gain media attention by distributing it. The post How to Write a Book Press Release (Examples and Templates) appeared first on Prowly Magazine. A book launch press release follows similar rules to other press releases, with a few caveats.

Writing 104

Writing Examples How To Media 104

Prowly

MAY 18, 2021

Press releases are the standard, universal medium for getting your message out and the expected format for media platforms that may be interested in covering the news that […]. The post How to Format a Press Release in 2021 (w/ Examples) appeared first on Prowly Magazine.

Examples 196

Examples How To Strategy Publicity 196

Newsfile

AUGUST 14, 2023

By Melissa Strle Are you looking for great sustainability press release examples? We’ve curated the following sustainability press release examples just for you. For example, according to PwC’s Asset and Wealth Management Revolution 2022 report , global ESG-focused institutional investment is expected to soar 84% to US$33.9

Examples 95

Examples Fashion Engineering Report 95

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Kelly Byrd.

Media 370

Media Measurement Reputation Examples 370

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. For inspiration, see the below examples of company boilerplates that get the job done.

Examples 225

Examples Insurance Insurance Fashion 225

Prowly

OCTOBER 12, 2020

Here’s when PR outreach (also referred to as media outreach) comes in. The post How to Maximize PR Outreach (with Expert Tips, Tools & Examples) appeared first on Prowly Magazine. Apart from maintaining the existing connections, however, sometimes you have to reach out and make new ones to grow your network.

Examples 196

Examples Tools How To Media 196

Axia PR

JULY 1, 2020

Earned media is the coverage your company gets without paying for it. Earned media shouldn’t be confused with paid media, which would be paying influencers or running social media ads. It is distinctly different from owned media as well, which is the attention your company’s website attracts.

Examples 118

Examples Media Advertising Advertising 118

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network.

Privacy 294

Privacy Media Telecommunications Conference 294

PR Fuel

JULY 11, 2022

Read More The post What A Media Kit Includes and Why It’s Critical (+Press Kit Examples) appeared first on eReleases. In today’s day and age, it’s harder to maintain your image when there’s hype starting to build around your product from various sources. You&#821.

Examples 98

Examples Media Reputation Brand 98

Agility PR Solutions

JULY 11, 2022

Social media is one of the most important tools in a public relations professional’s toolkit. Here are four new(ish) social media tools […]. Here are four new(ish) social media tools […]. The post 4 examples of essential tech for PR appeared first on Agility PR Solutions.

Examples 91

Examples Tools Social Media Technology 91

PR Fuel

AUGUST 27, 2023

This press release isn’t going to do you much good if you don’t have a media list set up. A media list, which can also. Read More The post Media List Example and Tools: How to Build a Media List appeared first on eReleases.

Examples 40

Examples Tools Media How To 40

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Prepare examples and analogies.

Interviews 322

Interviews Media Media Training Meeting 322

Axia PR

MARCH 20, 2024

Classify media tiers, identify interest, select quality options, and stay informed about competitors to prioritize media outlets. Earning media coverage is essential to a successful PR campaign, and it’s important to remember not all media outlets are created equal when earning coverage.

How To 127

How To Company Media Examples 127

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Most PR teams work hard to make sure our client media interviews go off without a hitch. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Confirm specifics ahead of time. Pick the right spokesperson.

Interviews 310

Interviews Media Banking Media Training 310

Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. For inspiration, see the below examples of company boilerplates that get the job done.

Examples 167

Examples Insurance Insurance Fashion 167

ImPRessions - Crenshaw Communications

MARCH 18, 2022

Sometimes we turn to media alerts instead. . And when do you draft a press release vs. a media alert? Press releases and media alerts follow the same basic structure. Media Alerts. A media alert is far more abbreviated than a press release. What’s the difference? The short answer is: it depends. . Press Releases.

Media 296

Media Local Product Launch Newspapers 296

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Awario

SEPTEMBER 29, 2022

So how to make sure your marketing efforts and social media budget don't go wasted? Facebook is trickier than it seems when it comes to advertising. I suggest learning from the best in the field. So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook.

Facebook 105

Facebook Examples Marketing Advertising 105