Rock the Status Quo

DECEMBER 11, 2014

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line.

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Take this week’s solar eclipse, for example. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. Leverage the local angle. Find a relevant tangent and work it.

Hotels 200

Hotels Local Interviews Viral 200

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216

Local Government Community Corporate 216

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right?

Travel 100

Travel Content Marketing Examples Airlines 100

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities. I came to D.C.

Public Affairs 227

Public Affairs Local Education Policies 227

PR Daily

JUNE 2, 2025

“As we have for many years, we will continue to mark Pride Month by offering an assortment of celebratory products, hosting internal programming to support our incredible team and sponsoring local events in neighborhoods across the country,” a spokesperson told CNN. The whole interview is worth a read , including his thoughts on DEI and more.

B2C 90

B2C Local Training Interviews 90

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. For example, what holidays and seasonal activities could impact campaign initiatives? Communicate early and often.

Local 159

Local Pitching Interviews B2B 159

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Many local chapters have working groups for new and young professionals. And don’t neglect the old fashioned “information interview.” Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Communications Conversations

APRIL 17, 2020

Let’s look at a few of the more prominent examples. General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

5W PR

MAY 1, 2025

For example, when Under Armour partners with athletes, their PR teams share stories about product development collaboration, showing how athlete feedback shapes innovation. This alignment of brand values with action creates credibility and resonates with environmentally conscious sports fans.

Sports 78

Sports Storytelling Measurement Journalism 78

5W PR

JANUARY 22, 2025

For example, when United Airlines faced backlash over a passenger removal incident, their delayed response allowed negative sentiment to spread unchecked for hours. This includes tracking mentions across social media platforms, news sites, and review platforms.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

JUNE 8, 2017

Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right? For example, Nardi Media, a boutique agency located in Washington D.C., Have Your Media Brief Ready.

Pitching 225

Pitching Print Conference Local 225

Stephen Waddington

DECEMBER 4, 2019

In fact, the quote “Lib Dems winning and on the up after by-election victory” was a claim made by party leader Jo Swinson in an interview on BBC Radio 4’s Today Programme. But this isn’t the only example of misrepresentation by the Lib Dems during the General Election campaign. It was subsequently cited by The Guardian.

Newspapers 128

Newspapers Media Local Radio 128

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. COMPANY REBRAND EXAMPLE. They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging. Tell all your stakeholders. Requirements.

Communications 250

Communications How To Telecommunications Employee 250

Prowly

FEBRUARY 3, 2025

Examples of brand recognition You don't have to look far and wide for examples of brand recognition. These brand recognition examples have one thing in common: you immediately know what brand it is based on some of the cues above. For example, logos, jingles, slogans, and similar artifacts. Nike The swoosh symbol.

Brand 104

Brand Branding How To Measurement 104

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. Example of a strategic dashboard in Prowly. Example: "Innovative breakthrough" vs. "Controversial approach." Reputation management Let's say a CEO of your company gives a controversial interview.

Print 104

Print Strategy How To Newspapers 104

Maxim Behar

JUNE 9, 2025

That stayed with him, and shortly after, he visited Bulgaria and met with local business leaders, which boosted British interest in our country. This conversation is a great example of inspiring dialogue between two individuals with vision, dedication, and a drive for growth. Watch the full interview here.

Leadership 59

Leadership Interviews Local Employee 59

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . If it’s a national study, use that and bring it home as to what it means for your local real estate market?

Real Estate 130

Real Estate How To Publicity Insurance 130

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story.

Media 130

Media Pitching Local Training 130

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

FEBRUARY 8, 2021

By featuring significant connections to trending media topics and issues, we can position our BIPOC leaders and innovators as subject-matter experts for interviews beyond their respective cultural observances.

Media 158

Media Policies System Pitching 158

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. For example, seeing how a competitor handles negative news can turn into a positive story about your company’s advantages. Adopt a formal interview process.

Publicity 149

Publicity Insurance Insurance Interviews 149

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Although I was already tenured, the expectation was that I would lead by example for my faculty. Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. Name: David Marshall, Ph.D., Location : Baltimore.

Meeting 196

Meeting Education Ethics Leadership 196

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online. It’s the perfect example of how different mediums converge. Does your media push translate into a foray into another medium?

Instagram 159

Instagram Reddit Transportation Creativity 159

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. I’ve written up examples of dubious practice on my blog along the way. General Election 2019: Has your local Facebook group been hijacked by politics? It’s not all bad news.

Publicity 147

Publicity Media Facebook Newspapers 147

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. For example, new books on PR, social media, strategic planning, influencers, etc., Industry Associations.

Skype 150

Skype Industry Interviews Storytelling 150

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

PRSay

JULY 16, 2020

In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership? It’s natural for us to think, for example, about how each audience might react to CEO’s decisions.

Leadership 165

Leadership Meeting Employee International 165

ReimaginePR

SEPTEMBER 9, 2021

For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. For example, Video SEO: Optimizing Your YouTube Video. Cover all angles and explore every nook.

YouTube 156

YouTube Video Corporate How To 156

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. A recent client serves as the perfect example. They Say Too Much.

Media Training 120

Media Training Media Training Interviews 120

Cision

JUNE 25, 2015

For example, ask a question to prompt discussion around the article. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Share on social media.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Here are some excellent examples for inspiration. CSR-results stories work well here, as do tales of local do-goodery. These include everything from simple toy and meal deliveries in local markets to the grander gesture – something like WestJet’s annual Christmas Miracles campaign. Leverage holiday icons.

Pitching 136

Pitching Print Survey Local 136

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. I’ll give you an example. So we put together a pitch related to that and she is being interviewed for NBC. It’s back to school. The kids are wearing masks. And there are. They’re much more prone to cavities.

Pitching 130

Pitching System Google Local 130

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Because I live in Virginia, I’ll use Virginia as an example. A simple google search of “new laws in [state] 2022” gives you quite a few resources.

Pitching 130

Pitching Strategy Publicity Media 130

Presspage

OCTOBER 14, 2024

For example, a local journalist interested in your fundraising campaign will be interested in its impact on the community, while a business journalist will care for hard facts and numbers. Consider your company’s values and how best to convey those in your responses to media inquiries.

How To 78

How To Media Crisis Pitching 78

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. This is my first in series of interviews on the topic. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149