ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. FAQ pages, for example, are very useful. Here are five ways to consider voice search in a PR program.

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

Internal 187

Internal International Data Communications 187

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

While a number of trades — such as Adweek and WWD, for example — have also implemented paywalls for some or all content, the majority don’t require a commitment. More thought leadership opportunities. This weeds out many casual readers. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

According to a study of 6000 consumers by Global-e online , a majority of both Millennial (54%) and Gen-Z (55%) shoppers say social media is their number one channel for discovering international brands, with Instagram leading as the preferred platform for purchase (62%), followed closely by TikTok.

Mobile 334

Mobile Advertising Advertising Trends 334

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. For example, in the U.K., We have long been trying to understand the international perceptions of America.

Internal 100

Internal International Banking Financial 100

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Prohibition

MARCH 27, 2020

This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations. Huthwaite International thought leadership podcast: Mastering Negotiations. Because of this, they are often much more accessible. This is why the trend of podcasts is growing.

Leadership 62

Leadership Exercises Trends YouTube 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever. But ChatGPT isn’t the alpha in this relationship.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. This was a great example of how using part of a company’s business strategy can help to gain traction in the media. . Instead, start with a broad roadmap for packaging the company message and backstory.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. It’s a prime example of public relations companies actively working toward a diverse talent pool. The problem is simple. As an industry, PR is predominantly white. It’s not a new problem.

Employee 156

Employee Community Groups Interviews 156

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership?

Leadership 163

Leadership Meeting Employee Internal 163

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . But how to measure outcomes?

Agency 310

Agency Measurement Meeting Reputation 310

Wadds Inc.

OCTOBER 19, 2023

Good management and leadership make a big difference to organisations contributing to productivity, innovation, staff retention and overall business performance. For example, 31% of managers agreed that people with caring responsibilities were less likely to get promoted. Most managers are promoted without any formal training.

Training 111

Training Survey Employee Leadership 111

PR in High Definition

FEBRUARY 22, 2024

Take translation a step further with localisation It’s incredibly explicit, so I won’t link the video here, but Ronan O’Gara’s Franglais team talk is one of my favourite comedic examples of the value of localisation. Despite a heavy Irish accent, he goes to the trouble of localising the most important parts of his team talk into French.

Local 62

Local Leadership Viral Creativity 62

Sword and the Script

SEPTEMBER 5, 2023

For example, West acquired PR tech assets from NASDAQ including Globe Newswire and the remnants of MarketWire. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Cision shakes up C-suite again Cision has swapped out its leadership again.

Software 165

Software Marketing Leadership B2B 165

Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. When I was on the in-house side, many internal meetings just added to the already very long to-do list I had.

Agency 141

Agency B2C B2B Survey 141

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Shift Communications

FEBRUARY 16, 2015

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. There are a growing number of women taking on leadership positions in marketing and PR, including here at SHIFT. What are your main focuses as SHIFT’s President?

Leadership 60

Leadership Employee Industry Internal 60

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. Surely it would have foreseen the possibility of staff misgivings and considered the internal and external ramifications of the decision. But that’s not what happened. That’s so not what happened.

Industry 217

Industry Reputation Groups Internal 217

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. While I have supported leaders and augmented organizational capabilities with my own expertise, I have also gained invaluable knowledge from interns and account executives under my supervision — for which I remain grateful. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

PR in High Definition

JANUARY 31, 2023

Create connections : If you’re not already, get out of the marketing bubble and make stronger connections internally. And if not finance, the people that influence finance, for example the senior team in sales or other C-level executives. Like the above, you’re creating more allies internally.

Resources 62

Resources Leadership Internal International 62

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 133

Study Publicity Survey Internal 133

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Our client Uberall is a good example. But, more often than not, internal data doesn’t work for B2B PR. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. It’s pull marketing to promote a sense of thought leadership.

B2B 147

B2B Data Retail Survey 147

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. This applies to everything from the leadership structure of your company to the language you use to name and refer to your crisis teams (more on this below).

Crisis Management 176

Crisis Management Government Crisis How To 176

PRSay

MARCH 7, 2022

For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. Listen to what is being talked about internally, and let this help shape your priorities and influence your messaging. Who should be involved in the decision-making process? What are your employees saying?

Resources 189

Resources Ethics Internal International 189

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. For example, the Stevie American Business Awards have categories for “tech innovator of the year,” “maverick of the year,” and “woman of the year.” Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

ImPRessions - Crenshaw Communications

MARCH 21, 2019

For example, Patagonia’s partnership with famous climber Tommy Caldwell (“rock climbing ambassador”) reinforces both parties’ values. Speaking engagements are an effective way to shape executive thought leadership. See this earlier post for more on better PR with third-party partnerships. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. One great example of using emotional storytelling is Humans of New York (HONY).

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Presspage

FEBRUARY 8, 2021

The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below. Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Onclusive

MARCH 11, 2021

By only promoting successes internally, you could be missing-out on correcting actual problems. One example of this would be acknowledging comms efforts fell short in an important market so you can justify hiring additional resources in that region. Add Power to your KPIs.

Measurement 150

Measurement Analysis Data Blogging 150

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand.

How To 136

How To Leadership B2C Agency 136

ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. The company leadership took charge of the situation before crazy rumors could start or spread. Manage expectations. Give people things to do.

Employee 156

Employee Leadership Viral Small Business 156

PRSay

APRIL 26, 2021

For example: Capitalizing Black when talking about the Black community or Black leaders communicates that an organization values the racial identity and history of Black Americans, especially your own Black employees. Provide examples of how these word choices should be used in sentences. Create a DE&I style guide.

Education 217

Education Employee Training Community 217

Shift Communications

FEBRUARY 8, 2022

Take the time to educate yourself, your team and leadership about the unfolding events. Gain executive support — it’s fine for a company to issue a statement, but it’s even more powerful when it has backing from leadership and from all of its employees. Discuss with your leadership team how to approach similar events in the future.

Employee 78

Employee Leadership Consumer Internal 78