PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 63

Publicity Small Business Advertising Advertising 63

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Still Seeking Inspiration? Here's why.

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. Here’s how a strategic public relations program can actually help recession-proof your business. Many tech companies have announced staff reductions, for example.

Strategy 193

Strategy Reputation Infographics Banking 193

Cision

NOVEMBER 24, 2015

This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles. Both examples show how complicated the term “fair use” has become and the power behind the purpose factor. An example of the effect factor of fair use can be seen in the recent Fox News clips ruling.

Examples 120

Examples Viral YouTube Infographics 120

Buzzstream

JUNE 14, 2024

Check out the example below of how ZipRecruiter is getting mentioned in the AI Overview and then cited as a source below: So, by providing unique data in your content, you put yourself in the best position to rank and get links and exposure over time. So, let’s look at some examples of how brands do this to improve their SEO.

Digital PR 62

Digital PR SEO Pitching Google 62

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

of proposals see higher engagement from visuals such as infographics and original images. . Offer examples and stories. Examples are very powerful in any sales situation. The best examples tell a story of how you helped a client or investor meet their goals, and they’re likely to be memorable. Data has shown that 41.5%

Case Study 304

Case Study Infographics Data Energy 304

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. 2 Bots as an opportunity or threat to public discourse.

Communications 115

Communications Publicity Survey Newspapers 115

Buzzstream

FEBRUARY 15, 2024

In the example above, the monthly estimated organic traffic is 6,100 visits. For example, this page from Whitehouse.gov , which has a DR of 91, has a UR of just 37. For example, if the target link you are evaluating has a UR of 10, but the other similar sites have a UR of 30, then yours is fairly low quality compared.

How To 71

How To SEO Google Examples 71

The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. For example, if you’ve been hammered with negative press recently, are you trying to balance that out with more neutral coverage?

Analysis 156

Analysis Measurement Government Examples 156

5W PR

NOVEMBER 2, 2016

Public relations takes a lot of time, effort, and persistence. Consider whether your shoppers are more inclined to trust a banner ad on a random webpage or an article or ad in a trusted publication like Forbes or Entrepreneur. For example, an oven may be self-cleaning and preheat in under five minutes. Attract attention.

Publicity 87

Publicity Case Study Infographics Energy 87

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! For example, Colorado Public Radio recently laid off some staff, but that doesn’t mean they won’t be producing news. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Solo PR Pro

MARCH 20, 2018

Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. There have been many recent examples of disastrous results when bias is unchecked and communications campaigns are received negatively by a client's audience. Social bias. Failure to Estimate.

Publicity 61

Publicity Financial Infographics Examples 61

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

5W PR

MAY 17, 2022

For companies, that means it’s important to send any press releases or other public relations content to relevant and familiar publications and outlets. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

5W PR

NOVEMBER 3, 2023

For example, create content that resonates with fitness enthusiasts who seek advanced performance metrics, while also offering guidance to beginners on how to kickstart their fitness journey with wearable tech. Tailoring the message to different audiences Fitness wearables cater to a diverse audience.

Marketing 78

Marketing Infographics Content Marketing Data 78

Cision

JANUARY 18, 2018

Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Instead, use the roundup as an opportunity to summarize each media mention and link to it.

Strategy 276

Strategy How To Media Infographics 276

5W PR

MAY 24, 2021

One has to take into account what outcomes need to be generated from a given press release and what actions should be encouraged, for example, to garner attention and awareness. For example, ‘data management’ at scale will mean nothing to people who do not know about data analytics. For example,’ Grey geese and green fields.’

Guidelines 88

Guidelines Infographics Writing Engineering 88

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place.

Pitching 88

Pitching Infographics Social Media Employee 88

5W PR

JANUARY 4, 2023

For example, although practically, everyone has a Facebook account these days, not a lot of people are interested in the content that’s being shared on the platform, which means one of the best ways for companies to connect with the target audience on this platform is through entertaining content.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Here we look at the different types of digital PR campaigns, including some practical examples, to get you started. Examples of this include: Maps. Reactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. You can see an example of my recent work on a similar post in [Publication]. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. In the example above, I lean on Google. This piece would [quick recap].

Pitching 87

Pitching Infographics Survey Resources 87

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. Media Monitoring: Tracking media mentions to gauge public perception and reach. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging.

Content Marketing 162

Content Marketing Infographics SEO Video 162

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Use examples. It’s not always easy. Use strong language. To be meaningful, company messages need to go beyond jargon. Stalk journalists.

Pitching 140

Pitching B2B Infographics Study 140

ImPRessions - Crenshaw Communications

MAY 3, 2018

While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In this era of two-way communications, public relations is a better tool for engagement with stakeholders.

Advertising 178

Advertising Advertising B2B Reputation 178

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures. Examples of owned forms of media Here’s a list of the different types of content that an organisation can create and publish or broadcast themselves. Trust is more complex.

How To 113

How To Media Print Infographics 113

Cision

JUNE 16, 2017

Before you make the news public, share it with all important stakeholders. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. COMPANY REBRAND EXAMPLE. It took a few months but was certainly worthwhile. Tell all your stakeholders. Key objectives.

Communications 250

Communications How To Telecommunications Employee 250

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. BlackRock Content topics in the finance world can feel pretty daunting to the general public. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

ImPRessions - Crenshaw Communications

JUNE 6, 2017

In public relations , it’s always gratifying to be recognized by one’s peers. For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. Typically, that recognition comes in the form of industry awards. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.

Pitching 136

Pitching Print Survey Local 136

5W PR

APRIL 19, 2021

Press photos refer to any photograph taken for public release. For example, campaigns targeting a child-bearing audience should incorporate pictures of families and their children. Brands can experiment with different layouts—say banners, memes, infographics, etc. That said: what are press photos and what’s their significance?

Infographics 88

Infographics Newspapers Study Brand 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. Trends and public-domain data seemed to back our theory, so we developed relevant questions, and the media found our results compelling. Be thoughtful in constructing questions.

Survey 120

Survey How To Construction Data 120