Shift Communications

JANUARY 4, 2016

What does the future hold for public relations professionals? Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? How often is “infographic” tweeted? The interactive infographic.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. Here’s how a strategic public relations program can actually help recession-proof your business. Many tech companies have announced staff reductions, for example.

Strategy 193

Strategy Reputation Infographics Banking 193

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

of proposals see higher engagement from visuals such as infographics and original images. . Offer examples and stories. Examples are very powerful in any sales situation. The best examples tell a story of how you helped a client or investor meet their goals, and they’re likely to be memorable. Data has shown that 41.5%

Case Study 304

Case Study Infographics Data Energy 304

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. 2 Bots as an opportunity or threat to public discourse.

Communications 115

Communications Publicity Survey Newspapers 115

Solo PR Pro

MARCH 20, 2018

Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. There have been many recent examples of disastrous results when bias is unchecked and communications campaigns are received negatively by a client's audience. Social bias. Failure to Estimate.

Publicity 61

Publicity Financial Infographics Examples 61

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR Breakfast Club

JANUARY 7, 2016

There was a time when simply creating and sharing an infographic would net you a ridiculous amount of attention. Those days are long gone because now everyone has figured out the importance of visual content and therefore infographics are used much more frequently. Here are some ways to step up your infographics.

Infographics 28

Infographics Digg Pinterest Facebook 28

5W PR

JANUARY 4, 2023

For example, although practically, everyone has a Facebook account these days, not a lot of people are interested in the content that’s being shared on the platform, which means one of the best ways for companies to connect with the target audience on this platform is through entertaining content.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Cision

JANUARY 18, 2018

Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Instead, use the roundup as an opportunity to summarize each media mention and link to it.

Strategy 276

Strategy How To Media Infographics 276

5W PR

NOVEMBER 2, 2016

Public relations takes a lot of time, effort, and persistence. Consider whether your shoppers are more inclined to trust a banner ad on a random webpage or an article or ad in a trusted publication like Forbes or Entrepreneur. For example, an oven may be self-cleaning and preheat in under five minutes. Attract attention.

Publicity 87

Publicity Case Study Infographics Energy 87

Melissa Agnes

AUGUST 20, 2014

For example, my Intro to Public Relations class at Biola University in 2011 was #BUPR11. One way I do this is by having students create infographics around a given topic. For example, in one class I had them create an infographic about the four-step PR campaign process. Plus, it can span a couple platforms.

Social Media 279

Social Media How To Infographics Media 279

5W PR

NOVEMBER 3, 2023

For example, create content that resonates with fitness enthusiasts who seek advanced performance metrics, while also offering guidance to beginners on how to kickstart their fitness journey with wearable tech. Tailoring the message to different audiences Fitness wearables cater to a diverse audience.

Marketing 78

Marketing Infographics Content Marketing Data 78

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place.

Pitching 88

Pitching Infographics Social Media Employee 88

5W PR

MAY 24, 2021

One has to take into account what outcomes need to be generated from a given press release and what actions should be encouraged, for example, to garner attention and awareness. For example, ‘data management’ at scale will mean nothing to people who do not know about data analytics. For example,’ Grey geese and green fields.’

Guidelines 88

Guidelines Infographics Writing Engineering 88

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 63

Publicity Small Business Advertising Advertising 63

Rock the Status Quo

NOVEMBER 3, 2014

This funny-yet-horrifying video was created by James Turner , a freelance journalist with an impressive background as a past senior editor at LinuxWorld Magazine who has written articles for prestigious publications such as the Christian Science Monitor and Wired. THE PITCH This example of a bad pitch came in just this morning.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Cision

APRIL 12, 2016

And when it comes to providing the maximum value to your target audience, few things beat public relations. For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Let’s see how public relations can attract organic traffic to your website.

Infographics 120

Infographics eBook Content Marketing Video 120

The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. For example, if you’ve been hammered with negative press recently, are you trying to balance that out with more neutral coverage?

Analysis 156

Analysis Measurement Government Examples 156

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. You can see an example of my recent work on a similar post in [Publication]. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. In the example above, I lean on Google. This piece would [quick recap].

Pitching 87

Pitching Infographics Survey Resources 87

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! For example, Colorado Public Radio recently laid off some staff, but that doesn’t mean they won’t be producing news. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Inbound PR

JULY 24, 2020

One such example are the Barcelona Principles. Infographic]. There's also been a lot of effort put in from the PR industry itself to solve this problem. They were first introduced by AMEC in 2010 and recently got their third refresh. Let's take a look at them: Barcelona Principles 3.0

Measurement 81

Measurement Infographics Examples Industry 81

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. Mr. Pink’s example is the car dealership and its salespeople. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. It was a good pitch. Yet I knew it was a good story – a story with legs.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging.

Content Marketing 162

Content Marketing Infographics SEO Video 162

5W PR

MAY 17, 2022

For companies, that means it’s important to send any press releases or other public relations content to relevant and familiar publications and outlets. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

ImPRessions - Crenshaw Communications

MAY 3, 2018

While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In this era of two-way communications, public relations is a better tool for engagement with stakeholders.

Advertising 178

Advertising Advertising B2B Reputation 178

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures. Examples of owned forms of media Here’s a list of the different types of content that an organisation can create and publish or broadcast themselves. Trust is more complex.

How To 113

How To Media Print Infographics 113

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 5, 2023

Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. In this example, let’s say you’ve been tagging your leads, so you’ll start by opening the ‘Tags’ dialog. Whenever possible, it’s better to get an introduction to the blogger in question.

Infographics 62

Infographics Pitching Writing Blogging 62

Doctor Spin

JANUARY 5, 2024

The PR Persona: “Dave” Spin Academy | Online PR Courses Example of a “PR Persona” Fundamentals PR Persona Name : “Dave” Member of Public : “Conscious Sharers” (approx. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices.

How To 52

How To eBook Corporate Groups 52

ImPRessions - Crenshaw Communications

MAY 6, 2016

One of the coolest things about working in public relations is forging strong working relationships with press. I love news that deals with upcoming major events (for example, Super Bowl ad season is huge for marketers) or new technology (new updates on social channels, a new Apple product, VR technology, smart cars, etc.).

Infographics 120

Infographics Technology Pitching Education 120

Buzzstream

JUNE 14, 2024

Check out the example below of how ZipRecruiter is getting mentioned in the AI Overview and then cited as a source below: So, by providing unique data in your content, you put yourself in the best position to rank and get links and exposure over time. So, let’s look at some examples of how brands do this to improve their SEO.

Digital PR 62

Digital PR SEO Pitching Google 62

5W PR

APRIL 19, 2021

Press photos refer to any photograph taken for public release. For example, campaigns targeting a child-bearing audience should incorporate pictures of families and their children. Brands can experiment with different layouts—say banners, memes, infographics, etc. That said: what are press photos and what’s their significance?

Infographics 88

Infographics Newspapers Study Brand 88

5W PR

APRIL 21, 2021

For example, the company business cards can also include the company’s social media handles , or when an executive member speaks at a conference, the slideshow can also include those same handles. The post Beneficial and Creative Marketing Strategies appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Creativity 88

Creativity Strategy Marketing Infographics 88

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Anyone can get publicity! Transcript: Hey everyone, it’s Christina Daves with this week’s, Free Publicity Friday PR Tip. Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question. PR FOR ANYONE.

How To 130

How To Video Interviews YouTube 130