Mindful Marketing

OCTOBER 10, 2021

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook. “Facebook has set up a system of incentives that is pulling people apart.”

Facebook 79

Facebook Social Media Government Employee 79

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Just look at the pressure on the comms team at Facebook, which has come to epitomize the struggle to do ethical work at a company that is acting in bad faith. Sometimes they are.

Ethics 361

Ethics Facebook Case Study Guidelines 361

Communications Conversations

JANUARY 15, 2018

Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families. Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook.

Facebook 131

Facebook Video Brand Branding 131

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Given the addition of timeline to Facebook’s configuration, people on the hunt would do well to make Facebook work for them instead of the converse.

Facebook 160

Facebook How To Construction Insurance 160

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 276

B2B Social Media Brand Branding 276

Cision

APRIL 24, 2015

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Because the community of library bloggers is so big and distributed, it’s hard to take a one-size-fits-all approach. Do you have examples? I take it all as the sincerest form of flattery!

Community 120

Community Mobile Blogging Publicity 120

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. A good monitoring tool can be your community managing BFF. Monitoring Tools.

Community 60

Community Tools Measurement Crisis 60

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part.

Small Business 213

Small Business Fashion Groups Local 213

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Harley-Davidson stands out as one of the greatest examples of brand loyalty. Long before social media, Harley-Davidson created a deep connection with their brand by enabling community. Fitness site, Daily Burn , has a thriving online community.

Community 40

Community Case Study Sports Groups 40

Communications Conversations

APRIL 15, 2021

Creating effective and engaging TikTok or Reels content, for example. Yep, digital and social media marketing in 2021 is a lot more than “Facebook marketing” or creating landing pages. And that’s just one example. Community management specialist (community management, posting, pinch hitter in other areas).

Social Media 179

Social Media Media LinkedIn Community 179

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries. However, it would not appeal to any other Hispanic community as not every Hispanic in the U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook.

Instagram 84

Instagram Facebook How To Travel 84

Solo PR Pro

SEPTEMBER 8, 2021

Whatever it is you need, there’s a good chance Solo PR Pro Premium , an exclusive members-only community, has got you covered. 3 perks of joining the Solo PR Pro Premium community. Why would you want to join the Solo PR Pro premium community? Gain access to the private Facebook group. You’ll find everything here.

Resources 117

Resources Groups eBook Facebook 117

Flack's Revenge

NOVEMBER 10, 2016

” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow. In short, if you are in the news business or want to promote your own, you are missing out if you are not on Facebook, LinkedIn, Twitter, etc. It was: “Go forth and blog too.

Facebook 184

Facebook Web Social Media Engineering 184

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Facebook, too, is working to correct misinformation and rumors.

Brand 284

Brand Branding Small Business Retail 284

Karen Freberg

NOVEMBER 26, 2017

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. That’s why I created the Social Media Professor’s Community Group on Facebook. Why is it important to create a community?

Community 49

Community Social Media Education Media 49

5W PR

APRIL 21, 2023

This fosters community and boosts user participation. Examples of User-Generated Content Social media platforms, such as Instagram , Twitter, and Facebook, are common channels for user-generated content. This fosters a sense of community and encourages more user participation in the brand’s marketing efforts.

Consumer 88

Consumer Video Social Media Community 88

Communications Conversations

AUGUST 3, 2021

Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). It’s time to hire full-time community managers. Yeah, that’s what Salesforce did in June.

Customer Service 205

Customer Service Social Media Marketing Media 205

The Proactive Report

NOVEMBER 21, 2022

With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. Some of the research, for example, strongly indicates that being bilingual from a young age can delay the onset of Alzheimer’s symptoms by an average of 5.1

Social Media 162

Social Media Media Analysis Data 162

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For example, TikTok has taken the world by storm and no one wants to miss newer sites that could gain similar prominence. For many, they continue to be the trinity of social media. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Instagram 405

PRSay

OCTOBER 17, 2022

Don’t pay attention to some meme you see on Facebook or Twitter. A couple of examples are that we went from having a “dot com” on our website address to a “dot gov,” to help not only secure our website, but to show folks that we aren’t just some advocacy group or third party or special interest group that has election information.

Communications 185

Communications Video Social Media Facebook 185

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. It’s a good example of a data source and in this instance it serves insights directly. Invest in building communities, customer databases and influencer networks. Sneeze guards top the list. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

APRIL 17, 2015

Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. ” Aaaahhh!!! In a nutshell.

Content Marketing 40

Content Marketing Community Marketing Mobile 40

ImPRessions - Crenshaw Communications

MARCH 1, 2016

For example, for our client Small Town Brewery and its products, penetrating the beer blogosphere was the best way to reach influencers in the category. Here’s a perfect example of how blogger Lauren Greutman did just that for shopping app Retale. Bloggers can drive a conversation. and share ideas.

Blogging 159

Blogging Interviews Storytelling Community 159

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Deirdre Breakenridge

DECEMBER 5, 2014

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. My favorite hashtag is of coarse #Castropignano I like to see what the community is doing on a daily basis. New hashtags are surfacing every day. I am also a huge fan of MMA.

Engineering 413

Engineering Pinterest Social Media Radio 413

Communications Conversations

AUGUST 16, 2022

They need community management. So, if your brand decided to scale back, where do you look for an example of a brand who’s doing this and doing it well? There aren’t many examples. More time to manage communities. At the same time, we also know the DEMANDS of social media marketing are increasing.

Social Media 128

Social Media Media Resources YouTube 128

Communications Conversations

AUGUST 3, 2021

Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). It’s time to hire full-time community managers. Yeah, that’s what Salesforce did in June.

Customer Service 158

Customer Service Social Media Marketing Media 158

Melissa Agnes

JUNE 19, 2014

Q: How do you communicate with those people in your community who do not have the means or refuse to use social media? A: Although we serve a very tech-savvy community, we understand that digital media channels are only part of our overall department efforts to reach our community.

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

5W PR

NOVEMBER 7, 2019

With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

Remote PR Jobs

SEPTEMBER 25, 2023

Last year Pepsi faced criticism for its ad featuring Kendall Jenner and imagery from the Black Lives Matter movement, as did Dove for an ad on Facebook that depicted a black woman turning into a white woman. For example, Barri Rafferty of Ketchum was appointed the first woman global CEO among the top 10 public relations agencies.

Agency 100

Agency How To Survey Employee 100

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 106

Report Publicity Marketing Pitching 106

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! For example, do you think Michelle Obama cares what social scores her best friend(s) have? Adding context and community. I’ll say it again: “ the people you know and trust.”

Community 79

Community Nonprofit Twitter Measurement 79