Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Here are four examples of earned media that have had a huge impact on different industries and movements this year. Hamilton, Twitter Watch Party.

Examples 130

Examples Transportation Media Tourism 130

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? For example, nbc had over 600 articles about pharma and came third, while Grit Post wrote four and had 10k more engagements on those four articles.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. Base content channels on those answers. Try something new.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). Here’s how BCBSMN promoted it on its Facebook page. It all just seems kinda forced. Thank you, BCBSMN team.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. For example, Fleetwood-Beresford also written for medical supply company Fittleworth about the connection between loneliness and Ulcerative Colitis.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. You can and should run content marketing like a publisher.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. For example, I recently had the pleasure of working with Arielle Spiegel from CoFertility.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

SEPTEMBER 20, 2016

For example, the state of California stands out because Apple is based there and that company has been flirting with astronomical sales numbers in recent years. The Facebook Frozen Frog and Fodder for Content. Teaching and Relevance: The Last Mile in Marketing. The Shocking Beef about Feeding the Content Monster.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked.

Facebook 60

Facebook Advertising Advertising Technology 60

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Knowing this goes a long way toward making your social media marketing successful. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Communications Conversations

AUGUST 3, 2021

Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%).

Customer Service 205

Customer Service Social Media Marketing Media 205

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook.

Instagram 84

Instagram Facebook How To Travel 84

Beyond PR

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first…. But first….

Facebook 63

Facebook Video How To Retail 63

Remote PR Jobs

SEPTEMBER 25, 2023

we earn most of our media through press mentions with our partners and our own guest-contributed content. For example, our co-founder, John Hall, has a regular column on Forbes, where his contributed content helps to drive both traffic and leads for our company. This type of accreditation helps build trust around your expertise.

Media 100

Media Pinterest LinkedIn Case Study 100

Flack's Revenge

NOVEMBER 10, 2016

In short, if you are in the news business or want to promote your own, you are missing out if you are not on Facebook, LinkedIn, Twitter, etc. Sure, many in PR have jumped on the social media and content marketing bandwagons. Learn about the secrets of shareable content and how to get into the news feed.

Facebook 184

Facebook Web Social Media Engineering 184

Communications Conversations

APRIL 15, 2021

Creating effective and engaging TikTok or Reels content, for example. Yep, digital and social media marketing in 2021 is a lot more than “Facebook marketing” or creating landing pages. And that’s just one example. Content marketing manager. Influencer marketing manager.

Social Media 179

Social Media Media LinkedIn Community 179

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 73

Social Media Ethics Trends Viral 73

Communications Conversations

AUGUST 3, 2021

Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%).

Customer Service 158

Customer Service Social Media Marketing Media 158

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 78

Analytics Content Marketing SEO Data 78

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse. Take Arianna Huffington for example. LinkedIn Pulse creates a new kind of marketing unlike Facebook or Twitter.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It typically reads or views like editorial content and less like an ad.

Advertising 334

Advertising Advertising B2B SEO 334

5W PR

APRIL 21, 2023

This saves resources while providing valuable marketing content. UGC can provide photos, videos, reviews, and social media posts for brands to use in their marketing efforts. Examples of User-Generated Content Social media platforms, such as Instagram , Twitter, and Facebook, are common channels for user-generated content.

Consumer 88

Consumer Video Social Media Community 88

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Cision

SEPTEMBER 20, 2017

PR professionals and marketers need to understand journalist’s motivations to use these platforms to be better resources, perhaps as well to use social media similarly to support their own content marketing efforts. Publishing Content. A great example of short-form content is this Instagram post by The Guardian, U.S.

Social Media 226

Social Media Media Journalism Study 226

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Two billion?

Social Media 116

Social Media Brand Branding Media 116

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. In addition, we’ll finally see legislation removing the blanket immunity of social media monopolies for content under Section 230 of the Communications Decency Act of 1996.”. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 25, 2015

Are you seeing a lot of traffic coming from Facebook? Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Get our free “Outside-The-Box Content Marketing for PR” white paper now! Give them a story they will relate to.

Film 120

Film Content Marketing Analytics Measurement 120

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. On Facebook J&J created five different “mini-shows” out of the full-length feature show on May 12. They’re doing the same thing over on Facebook and Twitter.

Journalism 148

Journalism Brand Branding Interviews 148

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. They are tireless in their efforts to provide our clients with the best suite of tools on the market, and the Instagram release is one more example of their commitment to that goal.”.

Instagram 156

Instagram Industry Media Analytics 156