article thumbnail

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

article thumbnail

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. It provides an “event” to talk about with attendees – a hook to hang a hat on. Generally, an entire marketing organization is focused on that one event.

article thumbnail

How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

article thumbnail

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Survey 93
article thumbnail

How to Hit the Right Notes with Keynote Speaker Announcements

Cision

Event speakers can have that same effect on a conference. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. They inform, challenge and inspire, unfortunately, event speaker announcements are often less than inspirational.

article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Natural inclusion in trade publications. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 99