ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand. An open bar and good food are a must.

B2B 136

B2B Leadership Trade Shows Insurance 136

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Don’t advertise your brand. Get in the know. Know your audience.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. Here are some of the most common. . To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. As marketers, this is the time for us to give away the gift of knowledge and thought leadership. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Jack of all trades. Proactive yet current with events and (e.g.,

Communications 122

Communications Crisis Internal International 122

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Communications Conversations

DECEMBER 13, 2018

They go to sporting events. They’re assuming leadership positions and influencing budget decisions. Less reliance on tactics like trade show marketing and staffing – and more experimentation with virtual reality, AR and other more experiential marketing. Two generations. Living very different lives.

Communications 106

Communications Newspapers Trade Shows Sports 106

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

SEPTEMBER 4, 2018

For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. It’s an effort to see what might be coming next from the leadership, even as the institution loses sight of everything else. It’s oblivious to the trends, sentiment, and attitude shifts that have ebbed and flowed.

Industry 72

Industry Marketing Trade Shows Leadership 72

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events.

Airlines 120

Airlines Exercises Fashion Print 120

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. It usually held 175 events a year, and suddenly, we had to pivot and build a hospital. We treated it like an event build-out — a high-stakes one, but similar. Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. Events are a top source of leads and businesses invest a lot in them. 6) Thought Leadership Actually Requires Thought and Leadership. Similarly, digital trends have forced marketing and PR to change how they do things.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR Fuel

JULY 14, 2021

Start by creating a list of events and accomplishments that have occurred in the past six months. For example, you might want to announce an upcoming trade show or conference. Focus your attention on people who hold leadership positions. Maybe you want to add a product demo video or trailer for an upcoming event.

Writing 88

Writing How To Media Guidelines 88

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 5) Network at tradeshows and events. Putting together a simple process and recognizing those account managers that play along is a good way to get started. This relations part of public relations.

B2B 77

B2B Media eBook Interviews 77

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

SEPTEMBER 10, 2020

Then there’s the external content marketing and product marketing piece of it, where it’s a combination of thought leadership and educating our clients on how to get the best out of our platform and solutions set, which I think is just as important. We can’t do trade shows, can’t do in person events.

Brand 71

Brand Branding Marketing Facebook 71

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 28% “peers/colleagues,”.

B2B 100

B2B Trade Shows Survey Study 100

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Plus, online speaking opportunities often offer ways to archive and repurpose the event in a way that public speaking in person does not, unless you have a videographer at hand. Use Google.

Publicity 100

Publicity Trade Shows Google Twitter 100

PR Fuel

JUNE 16, 2021

Think about current events that are occurring in your industry, too. New leadership announcements . Immediate release events might include breaking news. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . Is the piece newsworthy now?

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Sword and the Script

MAY 22, 2018

And one more key element – the importance of live events. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. But interestingly, today, events are often the single biggest expense in B2B marketing budgets — and that spending is growing.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. We will witness a growing trend of offering digitally advanced tools on different levels and different fields within public relations, such as hybrid events and customized virtual services”.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Many types of events will go back to being live, and they’ll address the pent-up demand for getting out and getting together in person. Permanent changes. COVID should be winding down.

Marketing 168

Marketing Employee Content Marketing Training 168