The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. What would you say is a good first step in prepping for an event? And make sure to download and use the event app well in advance.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

5W PR

AUGUST 31, 2017

With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. Following CONNECT INDIE, a press preview was held on Aug. Beauty Ingestibles.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand. But passed platters before and after can be a nice touch, elevating the event, budget permitting.

B2B 136

B2B Leadership Trade Shows Insurance 136

Sword and the Script

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Survey 92

Survey B2B Report Video 92

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: Even with such a vast amount of space offered to exhibitors, it is possible to get locked out of exhibiting on the show floor.

Mobile 113

Mobile Technology Automotive Interviews 113

5W PR

FEBRUARY 22, 2023

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can organize the event yourself or be one of the sponsors.

Strategy 88

Strategy Product Launch Brand Branding 88

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. For example, if you’re looking to generate awareness about a new event, your influencer search will look a lot different than if your goal is to sell tickets quickly. How Can Influencers Shape Events?

Marketing 45

Marketing Trade Shows Local B2B 45

5W PR

DECEMBER 18, 2019

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There are certain things we can control at events, so focus your efforts on those elements.

Conference 62

Conference Trade Shows Brand Branding 62

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Sponsoring an Event. You’re Participating in a Trade Show. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.

Technology 86

Technology Automotive Trade Shows Hotels 86

Konnect Agency

NOVEMBER 23, 2021

Hybrid Events. While the pandemic took the entire marketing and communications world by storm, it can be argued that the hardest hit segment was in-person events. Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. With hybrid events!

Trends 119

Trends Publicity Communications Marketing 119

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. If a report has a specific line of questioning, such as commenting on an event currently happening in your industry, they will generally let you know how the line of questioning will go.

Writing 130

Writing How To Interviews Pitching 130

Sword and the Script

JANUARY 24, 2023

Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement. Buy reprints and hand them out at a trade show. There is some prestige to advertising in large brands, or events, like the Super Bowl. Reach is a challenge if you don’t have an audience – and building one is hard.

Media 102

Media Advertising Advertising Print 102

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Polaris

DECEMBER 30, 2014

Both consumer brands, such as Starbucks, and B2B companies, like General Electric, are engaging on Instagram to connect with more people. Promote events. Have a conference, trade show, or other special event to promote? Here are just a few examples of how marketers are using Pinterest and Instagram.

Pinterest 196

Pinterest Instagram Brand Branding 196

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more.

Facebook 178

Facebook Community Advertising Advertising 178

Bianchi Biz Blog

FEBRUARY 18, 2021

To succeed in PR long term, you need to create, grow and sustain genuine relationships with the right journalists, event organizers, influencers and bloggers covering your industry. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. There are countless others and it pays to get to know the producers of these events for future invitations. Your main objective?

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

5W PR

MARCH 28, 2018

Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. consumer goods industry is being overturned by a new class of startups and small businesses. Scoping Out Competition.

Retail 60

Retail Trade Shows Consumer Trends 60

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. Read on for their insights! They are raising the bar for authenticity in beauty and answering the needs of today’s diverse audience.

Trends 94

Trends Trade Shows Community Instagram 94

Konnect Agency

AUGUST 2, 2022

Thought leadership can provide several benefits including: Raising brand awareness and exposure Drive meaningful press coverage for the brand Increase consumer demand and sales for the company Position your business as an expert in their industry. From a media standpoint (the backbone of what we do!),

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. New Apps: Clubhouse. By now you may have heard of Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.

Automotive 74

Automotive Mobile Technology Resources 74

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., Virtual events.

Communications 120

Communications Crisis Internal International 120

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. Think about any newsworthy events or accomplishments you can share. Make a note of any upcoming events or developments. For example, maybe you’re about to announce a conference, launch party, or another event. Can you organize these events in chronological order?

Small Business 64

Small Business How To Writing Conference 64

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. It usually held 175 events a year, and suddenly, we had to pivot and build a hospital. We treated it like an event build-out — a high-stakes one, but similar. Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. It can also help you communicate your company values.

Writing 76

Writing How To Media Guidelines 76

PR 20/20

MARCH 2, 2023

In fact, a recent study found that 90% of consumers will share their email address for a small incentive, such as a discount. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. People can be stingy with their personal information. Can you blame them?

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

Polaris

AUGUST 28, 2014

But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. 1: Define your niche. 3: Repurpose your content.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Sword and the Script

MARCH 27, 2018

As information consumers, we are all part of the problem because of the way we are inherently programmed. How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Which leads me to the second problem.

Media Relations 74

Media Relations Media Trade Shows Journalism 74