NewsWhip

FEBRUARY 28, 2023

HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. The brand, which is still Shark Tank’s most successful deal of all time , uses its own sponges, as well as exaggerated, larger scale sponge mascots to create funny, trending videos. Data backs it up.

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends.

Marketing 310

Marketing Product Launch Corporate Viral 310

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Reputation Management? What is User Experience (UX)? What is Brand Sentiment?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand.

Reddit 174

Reddit Software B2B Technology 174

Buchanan PR

OCTOBER 5, 2023

A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe.

Strategy 80

Strategy Media Viral Trends 80

The Proactive Report

NOVEMBER 1, 2022

Trends like the hybrid workplace and the metaverse affect both the workforce and customer experience. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Workplace violence.

Communications 130

Communications Social Media Employee Crisis 130

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues. But a well crafted PR program can have a powerful impact on B2B businesses, too.

B2B 170

B2B Brand Branding Education 170

5W PR

AUGUST 10, 2021

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. However, this was a difficult thing to do , because Old Spice had a reputation as a company that sold products to older people.

Brand 88

Brand Branding Marketing Viral 88

Prohibition

JANUARY 31, 2023

Reactive PR This means being reactive to what is trending in the media. Social listening tools help with this by allowing you to track industry trends and conversations as they happen in real time. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

How To 62

How To Analysis Comparison B2C 62

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. Collaborate with Influencers for Increased Reach Influencer collaborations have become a reputable strategy for luxury brands to expand their audience reach on TikTok.

Brand 71

Brand Branding Marketing Fashion 71

Critical Mention

SEPTEMBER 19, 2018

Being on top of media trends is at PR’s core. After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. One emerging trend that we’re already beginning to see is chatbots. They’re prepared for a crisis to go viral.

How To 61

How To Media Crisis Crisis Management 61

NewsWhip

DECEMBER 4, 2019

This means they need to be aware of societal and cultural trends more broadly, beyond just what they presume matters to their businesses. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. APCO: trend analysis and geo relevance.

Analytics 78

Analytics Case Study Data Reputation 78

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? The hashtag quickly began to trend on Twitter. . At what point does the crisis team need to step in and protect the organization’s reputation – or worse, its bottom line? A coincidence? Definitely not.

Case Study 232

Case Study Crisis Twitter Viral 232

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

MAY 10, 2023

Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. Try to identify any trends in the comments.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Presspage

AUGUST 24, 2023

Understanding the trends and topics that matter to the target market is crucial for crafting compelling content. If you know what is trending in your audience’s lives, you can tap into it by offering (sub)culturally relevant content, and thus build a lasting relationship. The culture that brands exude is more important than ever.

Storytelling 78

Storytelling Data YouTube Strategy 78

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Builds on Trends. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Builds on Trends. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. We have a bit more now in 2021 to tie into current industry trends. to be able to adjust and work on additions and changes to our syllabus. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. So moving from the campaigns and the positive, if you will, to reputation management and which can also of course be positive in enhancing reputation. Is there a lot of commentary?

Advertising 131

Advertising Advertising Data Reputation 131

Victorious PR

FEBRUARY 16, 2023

By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Publicity Training 52

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times. Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with notables in their industry to explore trends or talk through a burning issue. Some public relations agencies make these claims, and they’re often true.

Education 120

Education Leadership Viral Consumer 120

PRSay

OCTOBER 25, 2017

Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Raskopf says social media has inspired Dunkin’ Brands to incorporate popular internet trends into their campaigns. The urban poor is not the rural poor, said Haworth. pictured above ), during an Oct.

Social Media 117

Social Media Conference Media Corporate 117

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. In order to develop a good name and reputation, strong stories should be chosen.

Engineering 128

Engineering Writing Social Media Tools 128

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. This was somewhat predictable based on some of the articles that were trending back in September as outlined by NewsWhip’s crisis report. “So Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

MARCH 22, 2016

If PR firms tracking time and billing along these lines – hours worked vs. hours billed vs. hours realized – I suspect there would be subtle change year-over-year, but dramatic downward trend over a decade. 4 Key Trends Facing PR Firms of the Future. 4 Key Trends Facing PR Firms of the Future. A Trend in Client Service.

Survey 60

Survey System Trends Small Business 60

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199