Melissa Agnes

JUNE 5, 2018

Controversies are amongst the most difficult types of negative events to manage effectively. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Interested in bringing this important message to your next meeting or event? Click here to learn more. **. Crisis Ready.

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How To Crisis Crisis Management Viral 150

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. But then, what happens when a word isn’t translatable?

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Local Leadership Viral Creativity 62

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm. Look at media coverage, social media engagement, and audience feedback for insights.

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How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

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Crisis Management Crisis Airlines Viral 149

Buchanan PR

OCTOBER 5, 2023

A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe.

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Strategy Media Viral Trends 80

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

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Crisis Exercises Crisis Communications Reputation 152

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. And even those who aren’t household names have used social media to be visible and connected. Many lack the time or commitment to deal with media.

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Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. Every new product introduction requires its own media event. So, as the new year approaches, here are our rules for advice to avoid.

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Skype Interviews Viral B2B 149

Prohibition

JANUARY 31, 2023

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

How To 62

How To Analysis Comparison B2C 62

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. This is an upsetting event to all of us here at United. If that seems expensive, look at the video, think about the outrage, and consider the reputation damage involved.

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Airlines Hotels Reputation Crisis 159

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. Collaborate with Influencers for Increased Reach Influencer collaborations have become a reputable strategy for luxury brands to expand their audience reach on TikTok.

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Brand Branding Marketing Fashion 71

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Porsche had to find the right equilibrium to tell their stories effectively while safeguarding the brand's reputation.

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Storytelling Data YouTube Strategy 78

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

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Crisis Viral Government Crisis Communications 62

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

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Crisis Communications Crisis Agency Communications 62

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. A press release must be to inform the public about an event that is newsworthy.

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Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. It’s not about scoring points or playing defence.

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Crisis Management Social Media Crisis Media 118

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term.

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Airlines Crisis Wikipedia Social Media 206

Cision

MAY 12, 2017

68% of smartphone owners use their phones occasionally to follow breaking news events. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. According to recent data, the number of mobile searches have increased and toppled desktop searches. The Digital and PR Evolution.

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Google Digital PR Mobile SEO 259

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. The fact of the matter is that a crisis is a crisis.

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Social Media Crisis Media Viral 252

5W PR

MAY 18, 2018

Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes. 4. It Develops a Stronger Relationship with an Audience.

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Company Marketing Social Media Analytics 96

Melissa Agnes

FEBRUARY 1, 2018

So, in the event that this question has not yet been brought to the discussion agenda with your team… Imagine waking up to… realize that a popular TV show used your product for the plot line of a beautifully crafted story, whereby one of their most beloved characters dies. Like it did in the show).

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Crisis Crisis Management Viral Twitter 177

PRSay

APRIL 6, 2018

Viral videos. Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. What’s new is the public’s apparent lack of concern about the facts in any news event over whether the interpretation supports their own pre-held beliefs and ideology. United Airlines.

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Crisis Management Crisis Airlines Viral 107

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. I followed up with him after the event and invited him to share more – and today he’s my guest for the 44 th edition of the Off Script Q&A series. Can a good story create value for a brand?

Storytelling 84

Storytelling Brand Branding Customer Service 84

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. When their followers share your post again, it’s considered viral content.

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B2B Community Facebook How To 92

Konnect Agency

APRIL 20, 2021

Make sure to designate, specifically, which events fall under each crisis tier, so there is no second-guessing when the moment strikes and who should respond. An unexpected event, combined with social media’s immediacy, makes crisis communications and reputation management even more critical. Getting Ready.

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Crisis Brand Branding Crisis Communications 52

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. One tactic that supports that positioning is a thought leadership event. Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic.

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Education Leadership Viral Consumer 120

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

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YouTube Ethics Crisis Industry 48

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Typically intentions of striking are announced a few weeks in advance, but then engagement with the employee strike tends to peak during the event itself. Rising audience-side misinformation.

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Crisis Brand Branding Airlines 78

PRSay

OCTOBER 25, 2017

Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In The urban poor is not the rural poor, said Haworth.

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Social Media Conference Media Corporate 97

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online.

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Mobile Community System Social Media 101

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. From being productive in research, having a reputation in the industry, and have social proof of your work in the industry amongst other things.

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Social Media Media Resources Creativity 88

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. A day later on May 4, Carnival’s first news release clearly detailed the event and compensation. Carnival Cruise – the unsinkable PR ship.

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Crisis Privacy Airlines Facebook 136

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

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Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. It would be hard for me to believe that if Amazonian recruiting was the catalyst, today’s events will make things better. * * *.

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Crisis Communications Crisis Case Study Viral 60

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83

Onclusive

SEPTEMBER 27, 2021

With access to unified earned, owned, and social media monitoring, you can get a complete view of your media coverage, better manage your brand reputation, and see your social media performance in addition to earned and owned media to prove the total impact of communications on your business—all in one place.

Social Media 369

Social Media Media Enterprise Viral 369

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Bonus: Being entertaining helps make you memorable.

Social Media 60

Social Media Pitching Media LinkedIn 60