5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

The Hoyt Organization

DECEMBER 12, 2023

When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute. That’s why we’ve put together this article on how to build confidence in your PR pitch. Knowing your audience is the first step toward successful preparation for a pitch meeting.

Pitching 94

Pitching Publicity Meeting Storytelling 94

Cision

AUGUST 28, 2017

Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. So how do you capture the attention of a fashion blogger with your pitch? Know Who You Are Pitching.

Fashion 236

Fashion Pitching How To Real Estate 236

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. c) What makes a great pitch?

Media Relations 149

Media Relations Media Print Software 149

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. His solution?

Media Relations 120

Media Relations Media Pitching Measurement 120

Agility PR Solutions

AUGUST 29, 2021

This year’s Earned Media Mastery virtual summit was our biggest event yet. With 31 sessions led by 36 journalists, agency owners, PR pros, and media relations experts, thousands of registrants enjoyed 14 hours of exclusive content over three free days.

Pitching 147

Pitching How To Media Media Relations 147

PRSay

MAY 22, 2020

Among them, a clear picture emerges of when, where and how journalists prefer to be pitched. When is the best time to pitch a journalist? When it comes to getting your pitch to stand out in a journalist’s inbox, timing is everything. To that end, most journalists (64 percent) told us that they prefer to be pitched before noon.

Pitching 177

Pitching Journalism Survey Report 177

PRSay

JUNE 6, 2019

And something is really standing out to me this spring as I’m traveling to deliver live training events. Just as the FAA changes flight regulations in response to new technology, you should do your best to adapt to the new media landscape. Get more media pitching knowledge from Michael Smart here.

Media Relations 147

Media Relations Media Training Pitching 147

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. Can pitching be taught or is it an “on the job” skills you need to develop? What constitutes a slam dunk pitch? On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. What previous event marketing and consumer engagement efforts have been made by the brand, and why did these fail?

Community 91

Community How To Marketing Data 91

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Pitch a story – not your client.

Pitching 160

Pitching Media Enterprise Media Relations 160

Prohibition

JUNE 25, 2020

Is there really a hard and fast way to pitch to a journalist successfully? This is a great question, and one that comes up more and more in our workplace, at social events and at our presentations. We recently discussed how to pitch to journalists during the pandemic – which has been a whole new challenge within itself!

Media Relations 62

Media Relations Pitching Media B2C 62

Cision

OCTOBER 7, 2016

We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. I studied politics and television at Emerson College and even in high school worked in news with celebrity events and campaigns. How do you prefer to receive pitches? Pitches that are long or oddly formatted really hold them back.

Pitching 275

Pitching Television Energy Social Media 275

Axia PR

SEPTEMBER 20, 2023

Marketers need to be more selective and creative when pitching ideas. PR professionals have always tried to make their pitches more enticing by linking them to major news events. However, new data reveals this once-solid strategy is becoming increasingly ineffective in 2023.

Pitching 62

Pitching Creativity Data Strategy 62

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Shift Communications

JANUARY 18, 2018

As such, I had the opportunity to attend a few events from last week’s J.P. Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office. Don’t Just Reach Out With Pitches. Let the reporter know! Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. Try to make your pitch in 100-200 words.

Pitching 54

Pitching Media Media Relations Writing 54

Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.

Trade Shows 196

Trade Shows Pitching How To Meeting 196

PRSay

FEBRUARY 15, 2018

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Media Relations 119

Media Relations Media Web Pitching 119

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

JUNE 30, 2021

But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Interact on social media.

Media 333

Media Pitching Report B2B 333

PRSay

JULY 18, 2017

That previous paragraph was hard to write because if you go back to my original pitches, and even to the early days of me blogging about pitching, that’s exactly how I used to express myself. It’s also how most PR pros write pitches and follow-up emails today. I was bleeding insecurity all over the page.

Pitching 127

Pitching Writing Examples Media Relations 127

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Pitch a story about how the world is ending.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. A successful PR campaign is a strategic one. Planning Content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. But before we dive into the summaries, here’s a quick plug for a free event I’m doing this Thursday with Michelle Garrett. So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

Bianchi Biz Blog

SEPTEMBER 21, 2023

CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike. Opportunity: Even if your company cannot secure the booth or product demonstration space it seeks, there are still ways to leverage media relations at CES.

Technology 93

Technology Automotive Mobile Interviews 93

Konnect Agency

APRIL 20, 2021

Many A-list national outlets understand the need to talk about adult-related topics to make them less taboo and open the door to a broader conversation. However, you will not always pitch to an editor who is aligned with a particular brand, product, or topic. Navigating sensitive conversations. Having a new approach.

Social Media 52

Social Media Media Relations Media Pitching 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching.

Pitching 120

Pitching Software Trends Interviews 120

PR News

MARCH 28, 2018

Among the topics PR people talk about most at trade events is how media relations has changed. The post Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches appeared first on PR News Blog. The post Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches appeared first on PR News Blog.

Data 109

Data Pitching Media Media Relations 109

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. The event was the following day in Los Angeles. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists! I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370