PR in High Definition

OCTOBER 19, 2017

The first stage of any crisis, robot-fuelled or not, is understanding the situation clearly. After that, we’d recommend traditional crisis communications steps, including: Communicate clearly with stakeholders; let all relevant groups know what has happened in clear, comprehensible language. 1] [link]. [2] 2] [link]. [3]

Ethics 67

Ethics Crisis System Training 67

Burrelles Fresh Ideas

JANUARY 2, 2024

Artificial Intelligence: The New Frontier in SEO Artificial intelligence (AI) is poised to redefine SEO strategies. This strategy significantly boosted the site’s visibility in voice search results. Search engines are increasingly valuing video content, making it a vital component of an effective SEO strategy.

SEO 84

SEO Mobile Engineering Ethics 84

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. Think of the brands you deal with daily. How much does trust play a part?

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Offleash

JULY 19, 2023

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. There is journalistic accuracy and ethics to consider, and we are committed to the integrity of our original content and important media relationships. We are counseling our clients the same.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

PRSay

FEBRUARY 16, 2021

It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Advancing strategies to prolong and even increase sales of these drugs then, and in the years since, reflected a blatant disregard for the need to slow or reverse this scourge. How do your words make you look as a person?

Communications 157

Communications Ethics Leadership Reputation 157

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. Furthermore, AI plays a crucial role in identifying and targeting potential shareholders.

Financial 78

Financial System Ethics Data 78

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

Melissa Agnes

OCTOBER 31, 2014

For that reason, I decided to go with my traditional Friday #crisisroundup, where I link to articles that will hopefully help you make crisis management less scary, but providing you with effective tools and strategies for planning and preparation. Social Media in a Health Crisis (Free Webinar). Worthy reads from smart people.

Crisis Management 186

Crisis Management Healthcare Crisis Conference 186

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

It's about a crisis fixer who helps rich and influential clients solve their problems. The character has many ethical and personal questions. This allows me to quickly mobilize the resources necessary to respond to a client's crisis. Communicate effectively Ray Donovan is a pro at what he says and how he says it.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). A strong communications counselor can explain how a specific strategy connects to your business goals and generally de-mystify the process. What other strategies have you considered but decided against for whatever reason? There’s an art and a science to it.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). 2020 JOTW Communications Survey.

Survey 133

Survey Communications Measurement Internal 133

Ethical Voices

JUNE 20, 2022

She discusses a number of important ethics issues, including: How to effectively counsel those that want to make unethical decisions. And I still adhere to the principles that he espoused, which were principles of PRSA, but they were also his personal values and how he viewed ethics. The importance of expertise and common sense.

How To 52

How To Ethics Technology Course 52

Prakkypedia

SEPTEMBER 17, 2015

In fact, we’re naturally positive people who believe that our clients deserve attention and that we’ll produce stellar communication strategies. My default position is to be optimistic, to encourage client ideas, to have solutions on-hand, and to embark on a positive PR strategy which I can be confident about.

Crisis Communications 60

Crisis Communications Reputation Ethics Government 60

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). So, you can see here – Candice is definitely setting the bar pretty high as far as work experience and ethic. Hope you all are having a great day!

Marketing 51

Marketing Ethics Study Case Study 51

Melissa Agnes

OCTOBER 31, 2014

For that reason, I decided to go with my traditional Friday #crisisroundup, where I link to articles that will hopefully help you make crisis management less scary, but providing you with effective tools and strategies for planning and preparation. Social Media in a Health Crisis (Free Webinar). Worthy reads from smart people.

Crisis Management 100

Crisis Management Healthcare Crisis Conference 100

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Related: Strategies for Improving Mental Health in the Workplace Mindful content choices Your content choices significantly affect how accessible your PR campaigns are.

How To 40

How To Ethics Education Creativity 40

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Solo PR Pro

DECEMBER 15, 2020

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. Several decades later, I use some of the same strategies, and yet others have gone by the wayside (updated fax list, anyone?) This is a guest post by Solo PR Pro Premium member Susan Stoga. Do a quarterly update.

Crisis 66

Crisis Insurance Insurance Banking 66

PRSay

MAY 6, 2016

Ken Hunter is President and Chief Strategist of The PowerStation | Communications, a strategy-centered communication consultancy guiding organizations to growth by developing big idea PR programs that power it, and resolving problems that impede it. He develops communication strategies that grow relationships.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

5W PR

JUNE 24, 2019

For each scenario, map out a strategy for mitigating the risk identified. No matter your industry, PR expertise in your company should be respected as the moral and ethical compass for a range of boardroom decisions. Determine your position and standing statement. Adopt Internal Safeguards.

Crisis 76

Crisis Ethics Advertising Advertising 76

Prohibition

DECEMBER 13, 2021

Once this is understood, a crisis plan can be developed to deal with the crisis. This crisis plan should be based on a comprehensive business risk assessment and should be aligned with the business strategy and other company policies. A crisis plan should be developed and implemented immediately.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Cision

SEPTEMBER 10, 2015

If a flaw does make it through the processes, their communication and PR teams might have more notice. Additionally, post-hacking communication strategies will likely become a standard for most organizations, and the public or regulators may demand transparency about how personal or other potentially risky data is secured. .

Trends 120

Trends Mobile Web System 120

Stuart Bruce

JANUARY 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Communications 114

Communications Strategy Publicity Crisis Communications 114

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. The elective courses allow students to focus on particular areas of public relations.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. A few courses that got favored are: Social Media Strategy and Tactics, Grassroots Digital Advocacy, and Visual Strategies in Strategic Communication.

Education 150

Education Training Course Social Media 150

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day.

Leadership 111

Leadership Publicity Government Journalism 111

Maxim Behar

DECEMBER 20, 2022

Former Manager, Hill+Knowton Strategies. Former President and CEO Eastern and South Europe, Hill+Knowton Strategies. Ethics Chair, ICCO. You are a great leader and absolutely amazing inspiration for our industry and World Communications Forum Association! Senior Vice-president EMEA, Hill+Knowton Strategies.

Energy 52

Energy Groups Internal International 52

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. Why do you work in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. Why do you work in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

5W PR

JUNE 6, 2017

Put in ethics training courses, and make sure all of this starts with commitment and follow through from the top down, not from the down and moving upward. Get rid of policies and people that stand in the way of making things better. Start apologizing with a solution tacked on at the end.

Crisis 76

Crisis Publicity Policies Airlines 76

Cision

JUNE 29, 2015

Having a likeable brand can help you avoid crisis. Want more crisis communication tips? “It is the unspoken ethic of all magicians to not reveal their secrets.” ” He says that compassionate thoughts and compassionate acts aren’t necessarily correlative. Click here now! Ask for advice.

Study 120

Study Writing Facebook Groups 120

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? How can old school strategies counter disinformation. What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me.

Ethics 52

Ethics Strategy Real Estate Local 52

PR Conversations

AUGUST 11, 2015

ethics and law. crisis communication. communication models and theories. Professor Anne Gregory is Professor of Corporate Communications, Strategy, Marketing and Economics at the University of Huddersfield, England. Jean Valin is Principal of Valin Strategic Communications in Ottawa, Canada.

Publicity 40

Publicity Crisis Communications Ethics Technology 40