5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. It’s a masterful leader, creating strategies that help companies build trust, and ultimately, achieve more success. Their goal is to change how the public sees the defense tech industry.

Industry 78

Industry Publicity Ethics Privacy 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. If you send the wrong type of pitch – or even the right pitch, but too late – you might be ignored for that simple reason.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? Its strategies are right there in the first words of the title – Delay, Deny, and Deflect. Today the tech giants are being blamed for income inequality, housing shortages, infringements on privacy, and our collective attention deficit, among other social ills.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Sword and the Script

DECEMBER 12, 2023

Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. Data privacy and security are also a concern. It’s worth following Antony Cousins , Executive Director of AI Strategy at Cision, who joined the business after the acquisition of Factmata.

Software 152

Software Tools Ethics Privacy 152

Presspage

FEBRUARY 15, 2024

Data Analytics Pitfalls and Challenges in Investor Relations While integrating data analytics into IR offers significant advantages, it also raises ethical challenges and considerations. Ensuring data privacy is paramount as companies use extensive data for insights, necessitating strict measures to safeguard sensitive investor information.

Analytics 78

Analytics Data Ethics Privacy 78

Prohibition

FEBRUARY 13, 2024

Check out the changes that will impact your Q1 strategy below. These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Landis PR

FEBRUARY 5, 2024

Embrace AI and revolutionize your PR strategy today! For customers, personalized content and engagement strategies work best. How AI Can Boost PR for Startups: Effective Strategies and Benefits AI in PR is more than just a passing trend; it is a transformative force. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

Stern + Associates

NOVEMBER 2, 2023

In it, Lecinski draws on real-world examples and practical strategies, empowering marketers to optimize their digital presence and connect with consumers in meaningful ways, ultimately driving sales and business growth. Previously, there wasn’t a framework for digital marketing strategies.

Marketing 62

Marketing Privacy Training Strategy 62

Stern + Associates

MARCH 22, 2023

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. According to el Kaliouby, these organizations were willing to combine strengths across strategy, processes and people to fully develop their AI mindset. Success will boil down to team, culture and people.”

Tools 75

Tools Ethics Technology Privacy 75

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Ethical issues in merging the science and art of public relations. I learned the ethics challenge very early on in my career. I worked for some great people there.

Ethics 52

Ethics Publicity Data Agency 52

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Newsfile

DECEMBER 20, 2023

Success Story – Accenture Another example is international business management consulting company Accenture, which tackles ESG data challenges with a strategy focused on standardized reporting. Second, privacy and ethics are key concerns. They use AI for data processing and leverage alternative data sources.

Tools 52

Tools Report Energy Case Study 52

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. It’s also launching a media literacy campaign as part of its larger strategy. But whose responsibility is it to fight fake news? Facebook & Twitter.

Government 149

Government YouTube Wikipedia Google 149

Stern + Associates

MAY 20, 2022

In addition, he has been a leading voice defining and clarifying pressing issues related to the ethics of data use. The post Urgent: Here’s How Organizations Can Get Back to Business Sooner Than Later appeared first on Stern Strategy Group. All these issues affect organizations in every sector.

Government 62

Government Insurance Insurance Privacy 62

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. GDPR is one of the most important changes in data privacy regulations in recent years and it definitely presented itself as an added challenge to marketing teams.

Marketing 68

Marketing Policies Privacy Education 68

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. This includes a report on any negative links**, a recommended strategy of approach, recommended platforms to create, etc.

Brand 234

Brand Branding Reputation Crisis 234

PR Job Coach

FEBRUARY 24, 2012

Many of the popular social infrastructure platforms have tools to allow you to establish groups so you can gather like minds together in pursuit of common goals, ideas, strategies, friends or virtually anything your intelligent mind can dream up. Just do it in the privacy of your own home, a deserted beach or empty hallway.

How To 141

How To Web Groups LinkedIn 141

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Solution: Content Strategy That Drives Growth. The Strategy. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

JULY 30, 2019

During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. He reminded marketers to stick to their core values when navigating personalization, privacy, and consumer interests in a fast-changing world. Reference your core values and stick to it.”. RJ Taylor, CEO and Founder of Pattern89.

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. However, for some organizations, they are an essential part of the overall public relations and communications strategy. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

NewsWhip

JUNE 2, 2021

Predictive media planning involves using big data and computer models to optimize the content strategy, develop the media relations plan or select distribution channels for a message or campaign. Predictive Content Strategy. How do I do Predictive Media Planning? Can you predict if a campaign is going to land?

Media 88

Media Data Reddit Crisis 88

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Brands (NYSE: YUM).

Software 131

Software Pitching Ethics Privacy 131

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI We need to be able to get the benefits of AI while ensuring broad access and without sacrificing privacy.” How do you get all the benefits of AI without losing privacy or being manipulated by corporate greed?”

Privacy 85

Privacy Engineering Pharmaceuticals Education 85

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year.

Marketing 198

Marketing Content Marketing Data Social Media 198

Ethical Voices

AUGUST 21, 2023

Joining me this week’s episode is Ant Cousins , the Executive Director of AI Strategy at Cision. I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. The most concerning AI ethics issues Where should PR pros start when they want to learn more about AI?

Agency 81

Agency Publicity Ethics Analysis 81

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Investment Associate/Marketing, Wela Strategies 31. ” ~ Prof.

Writing 200

Writing Communications Marketing B2B 200

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”

Ethics 96

Ethics Privacy Radio Sports 96

Reputation Us

JANUARY 4, 2016

5 Strategies to Prevent Security Breaches. As a start, following are five practical countermeasures executives can deploy to protect the reputation of their organization, as well as the security of their patient data: Strategy #1: Have a Reputation Audit Done Before a Crisis. ” Strategy #3 Get Ready for New Attack Methods.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

PR in High Definition

DECEMBER 17, 2018

FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around. And we’re sure that 2019 will be no different; in fact, here’s how we think it’ll shape up.

Trends 48

Trends Privacy Ethics Government 48

PR 20/20

NOVEMBER 29, 2018

So, as you’re building your marketing AI strategy, look for the obvious opportunities to drive efficiency and reduce costs with intelligent automation. However, this won’t happen without a focus on privacy, ethics and morals. >>> What You Need to Know: AI + Ethics. Be curious. Explore AI. You have a choice.

Marketing 47

Marketing Technology Training Privacy 47

Stern + Associates

MAY 20, 2022

Potential and known harms have been emerging from the use of technology such as invasion of privacy, data breaches, and abuses on social media platforms – and the problems continue to escalate. He outlined a set of strategies to frame the challenge as an opportunity to drive growth, but with some risk.“Just

Company 62

Company Privacy Policies Government 62

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. You don’t have a legacy strategy and infrastructure to replace. From day zero you can pursue a mobile first strategy. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148