Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. >>> Looking for a consulting partner with the content and PR chops to build a sound strategy and execute? PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?”

Ethics 105

Ethics Communications Survey Public Affairs 105

Wadds Inc.

MAY 19, 2024

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. Page Society, is a professional association for senior public relations and corporate communications executives.

Report 64

Report Communications Public Affairs Ethics 64

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 105

Communications Ethics Corporate Conference 105

PRSay

SEPTEMBER 26, 2018

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” ” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” — TaQuinda Johnson. ” — TaQuinda Johnson.

Ethics 112

Ethics Communications Journalism Corporate 112

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 163

Communications Ethics Training Hotels 163

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world.

Ethics 72

Ethics Agency Journalism Corporate 72

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

5W PR

FEBRUARY 26, 2024

The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd. Strategies that work include exclusive loyalty programs with points, discounts, and early access perks as a start.

Strategy 78

Strategy Brand Branding Product Launch 78

Ethical Voices

DECEMBER 5, 2022

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. I went into magazine publishing after that, then onto website content strategies, starting a dot-com site. The ethical issues are also cultural-related as well.

Ethics 79

Ethics Publicity Radio Local 79

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It’s where we focus on now creating science-based strategy and communication works for our clients. Avoiding thought terminating cliches. What is the one tool or word, PR pros should retire. Is it an important one?

Ethics 76

Ethics Communications Agency Technology 76

ImPRessions - Crenshaw Communications

MAY 12, 2023

She’s a corporate PR archetype. Then there’s the controversial Irena Briganti, who as Fox News’ SVP of Corporate Communications, may be a model who’s closer to home. It all got me thinking about the influence of corporate communicators and the impact a strong executive can have on a brand. Absolutely not.

Communications 193

Communications Corporate Crisis Reputation 193

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. I’m very careful to ensure the CEO and the team lead set the strategy.

Ethics 126

Ethics Internal International Employee 126

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? If the client disagrees, do you follow their lead, knowing that it won’t yield media hits, or do you put strategy above nuance and above their issue expertise? I’ve brought that lens to the agency space and as a consultant. It lacks originality.

Ethics 70

Ethics Storytelling Communications Training 70

Reputation Us

OCTOBER 16, 2023

Find Your “ Consumer Reports ” Even if your business is not a major corporation with products or services that garner the attention of prominent evaluators, it is crucial to gather unbiased opinions — to identify your “ Consumer Reports.”

Reputation 167

Reputation Consumer Report Ethics 167

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Integrate with Broader Marketing Strategies: Don’t let your stunt stand alone. Flawless execution is vital to maximising impact.

How To 78

How To Ethics Measurement Creativity 78

PRSay

JUNE 9, 2021

A commitment to ethics. A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich. He joined PRSA in 1994.

Crisis 164

Crisis Ethics Publicity Marketing 164

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. The guest moderator was Jen Zingsheim Phillips , who is a freelance writer and communications strategist with 4L Strategies. Numbers should NOT “lie”!

Ethics 47

Ethics Measurement Reputation Guidelines 47

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Brand 90

Brand Branding Marketing Ethics 90

Stern + Associates

SEPTEMBER 28, 2023

Multi-award-winning cybersecurity expert Chris Painter , president of the Global Forum on Cyber Expertise Foundation, spotlights the escalating cyber threats that often outpace corporate and government awareness and deftly explains how they are being exploited in current global conflicts like the Russia-Ukraine War. A former U.S.

Government 108

Government Technology Policies Ethics 108

PRSay

FEBRUARY 16, 2021

It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Advancing strategies to prolong and even increase sales of these drugs then, and in the years since, reflected a blatant disregard for the need to slow or reverse this scourge. How do your words make you look as a person?

Communications 157

Communications Ethics Leadership Reputation 157

PRSay

AUGUST 19, 2021

I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting. John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics. I took advantage of as many as I could.

Meeting 195

Meeting Education Ethics Leadership 195

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. When Susan founded Stern Strategy Group in 1985, her dream was to build a respectful and honest organization in line with her core values. Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality.

Groups 104

Groups Employee Strategy Ethics 104

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. Purpose is not just a buzzword.

Brand 98

Brand Branding Ethics Internal 98

ImPRessions - Crenshaw Communications

MAY 24, 2022

A thoughtful PR strategy can align an individual – and a business – with a specific talent or competence. The right communications strategy can credibly convey a B2B brand’s cultural and societal values; ethics as an employer and corporate citizen; and brand purpose beyond sales and profits.

B2B 170

B2B Brand Branding Education 170

PRSay

FEBRUARY 7, 2024

The ethical considerations for public relations and journalism have similarities and differences. John Elsasser is the publications director of PRSA and editor-in-chief of its award-winning publication, Strategies & Tactics. The balance impacts what stories to tell, when to tell them and how to tell them.

Communications 190

Communications Sports Journalism Fashion 190

PRSay

JULY 10, 2023

Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand. Among them, do brands have a responsibility to develop a public political strategy? For communicators, there are urgent questions.

Brand 145

Brand Branding Nonprofit Government 145

The Hoyt Organization

JANUARY 8, 2024

Authenticity and value are key components of an effective PR strategy to engage this generation. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. However, you must tweak your strategy to reach them most effectively. Over half of Gen Z consumers are over the age of 18.

Consumer 88

Consumer Social Media Education Advertising 88

PRSay

APRIL 8, 2019

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”.

Public Affairs 146

Public Affairs Healthcare Ethics Corporate 146

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. A recent report by management consultancy Deloitte examined the role of corporate affairs directors. It’s a long-term project.

Publicity 98

Publicity Corporate Interviews Ethics 98

Buchanan PR

APRIL 12, 2023

In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 77

Publicity Meeting Policies Employee 77

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.” Looking to the past.

System 187

System Public Affairs Employee Nonprofit 187

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. My APR journey began when I didn’t receive a promotion. A new opportunity.

Telecommunications 197

Telecommunications Community Ethics Financial 197

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Cronin urges us to examine the behaviour of corporations versus the values that they portray. Seven ideologies are set out below.

Publicity 112

Publicity Construction Corporate Study 112

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

And it’s tempting to compare the Gillette ad strategy with the now-famous Nike Colin Kaepernick campaign. Exasperated customers tweeted things like, “I just want a razor, not a lecture on ethics.” It’s also where the similarity with the Nike ad strategy ends. The brand’s 30-day average is only 2000.

Advertising 236

Advertising Advertising Video Ethics 236