Ethics Right at Your Fingertips


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” If you are a new Chapter ethics officer the Handbook.

Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business. The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”


The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag.

Ethics 134

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election.

Good PR a challenge for those making money while doing good

Media Bullseye

So, strategically timed local appeals make the most sense from a supply management perspective. This has been written about before on Media Bullseye, but it is worth repeating: the reputational challenges faced by pharmaceutical companies are substantial.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

PRoust Questionnaire: Sean Kelly

PR Conversations

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire.

Film 88

Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. By 2015, the Conservatives won all six local seats.

Ethics 121

The real cautionary tale of the Fyre Festival

Communications Conversations

Heck, I continue to see prominent “influencers” locally here in MSP refuse to post disclaimers (which are legally required by the FTC, mind you). It’s about ethics–or, more precisely, a complete lack of ethics. Yes, this was a hard lesson in ethics.

Ethics 101

A Job, Career or Labor… What’s the Difference?

Waxing UnLyrical

She’d worked for a local government agency for several years. Business Career Shonali Burke career moves jobs labor work ethicYesterday, we in the U.S. marked Labor Day (which the rest of the world marks on May 1 , but of course, we have to be different… ).

When to Ask for a Media Retraction and When to Bite Your Tongue


I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. That’s where ethics belong,” he said, only half-jokingly.

PRoust Questionnaire: Sean Kelly

PR Conversations

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire.

Film 56

PR On The Small Screen: 5 Great Shows

ImPRessions - Crenshaw Communications

Like some PR pros, she leverages media relationships to leak important secrets or to rehabilitate reputations. By appearing to rescue a fallen worker who dangles perilously from an outdoor platform while filming a TV commercial, Saul parlays staged dramatics into coverage on local TV news.

Increasing Your Media Coverage Through Storytelling


Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community?

The Value of Strategic Communications in the PRSA MBA/Business School Program


Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions.

Smart PR-Non-Profit Collaborations

ImPRessions - Crenshaw Communications

Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. Our local partners knew the “lay of the land” and were cooperative on every level.

Local 162

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Over 1400 people ventured in to see how locals live.

Brand 168

Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees. Professional development and practice The reputation of public relations is defined by the media and dodgy practice.

Crisis lessons from MLB and the Astros

PR Daily

After a cheating scandal rocked Major League Baseball, a series of response gaffes has made a seismic reputational disaster even worse. For the news media, one-on-one interviews with local and national media are critical,” she continues.

Crisis 127

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more. What are the factors that help a brand build its reputation? Does this align with your views on reputation?

Travel 147

FIFA seeks to rebound as ex-honchos are cited in $80M pay flap

PR Daily

For FIFA, it’s a staggering revelation—and perhaps a necessary next step toward restoring its reputation. Blatter and Valcke deny wrongdoing but were banned for six and 12 years, respectively, by FIFA's ethics committee,” the AP reports.

Ethics 108

Journalists broadcast from San Bernardino suspects’ home

PR Daily

Still, it couldn’t help the reputation of the Fourth Estate—to say nothing of law enforcement—when a journalistic scrum overran the apartment of suspects in the San Bernardino mass shooting Friday and began live-broadcasting and -tweeting the scene.

Ethics 124

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

When it comes to building your reputation, is it more important to exhibit competence or ethics? Can yours be a company that is really good at what it does and still hold public trust without also touting ethical behavior on the environment, employment and comensation and other issues?

Creative Headlines Will Drive PR SEO & Success in 2017


According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

SEO 192

Are LinkedIn endorsements unethical for PR pros?

Communications Conversations

Earlier this week, I gave a presentation to a group of employees at a local client. The topic: Enhancing your reputation online in today’s digital age. It’s not a topic I talk about a lot, but I was doing it as a favor to a friend–and, it turned out to be a lot of fun.

Putting the public in public relations: PR is everyone’s job

Media Bullseye

If an employee of a large organization has an ethical lapse or behaves poorly in public, this can become a crisis point for the organization. One of the side effects of social media’s rise is an understanding of how interconnected corporate behavior is to its public image.

Artificial Endorsers

Mindful Marketing

” The company crafted Miquela’s persona to be that of a “ 19-year-old Brazilian-American model , musical artist, and influencer” who appears to hang out in hip New York and Los Angeles locales, with real-life celebrities.

Apple and Google mum amid outrage over Saudi wife-tracking app

PR Daily

Your reputation is tied to your product line. Your company might be known for great customer service and high-end technology, but if you are peddling software that crosses a moral or ethical line for your consumers, expect backlash.

Google 137

How to write alluring content for online audiences

PR Daily

Here are a few tips on writing for an online audience without compromising your voice, code of ethics, artistic standards or mission: 1. Manage your brand’s reputation. Brand reputation management extends into social media sites.

PRSA strategic plan calls for beefed-up professional development

PR Daily

As demands have surged for social media expertise, measurement skills, branding and reputation management, PRSA is expanding its role as a center for professional growth. Members can also look for help locally, posting, for example, "I'm looking for a mentor in the Seattle area," Kane says. "We

5 lessons learned transitioning from journalist to PR pro

PR Daily

I was a producer of local news and sports. I’m a brand ambassador for my company’s image and reputation. My facts must be accurate, my ethics spot-on. After serving the public for 22 years as a television journalist, I decided the bright lights had shone long enough.

USC seeks to rebuild trust, as its president resigns amid campus sex scandal

PR Daily

The University of Southern California is looking to rebuild its reputation—and the first steps include its president’s resignation. local time, not long after Chase Elliott secured his first career win in the NASCAR Cup Series.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders.

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

In a press release , McDonalds’ wrote: …While nearly 82% of our restaurants are in states or localities that require facial coverings for both crew and customers today, it’s important we protect the safety of all employees and customers.

How communicators can change their organization’s objectives

PR Daily

Many consumers don’t put much faith in business leaders to do the right thing, and press releases will do little to bolster damaged reputations. Why should a PR pro strive to become a trusted advisor instead of a technician who puts out press releases?

Delta, FedEx seek to strike a balance on NRA backlash

PR Daily

Most important, FedEx believes urgent action is required at the local, state, and Federal level to protect schools and students from incidents such as the horrific tragedy in Florida on February 14 th. This is poor logic, and ethically disingenuous.

Refreshing PR Conversations Redux

PR Conversations

Five long years, and after nearly 600 PR Conversation posts , we’ve refreshed the look and feel, but continue to offer a platform for informed discussion, where a wide variety of voices can converse about public relations in a global-local context.

PRoust Questionnaire: Helen Slater

PR Conversations

High-quality thinking and good, ethical practices. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish.

Pitch Imperfect: PR’s Lost Art

Flatiron Communications

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown?