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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions.

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How communicators can change their organization’s objectives

PR Daily

Many consumers don’t put much faith in business leaders to do the right thing, and press releases will do little to bolster damaged reputations. Crisis Communications Employee Engagement Executive Communication Leadership Communications PR Industry Storytelling

Edelman: Trust in Organizations Collapsing Worldwide

PRSay

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” In Japan—a country long known for its deference to leadership—trust is down 18 percent.

Increasing Your Media Coverage Through Storytelling

PRSay

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community?

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Over 1400 people ventured in to see how locals live.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

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Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees. Professional development and practice The reputation of public relations is defined by the media and dodgy practice.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Putting the public in public relations: PR is everyone’s job

Media Bullseye

If an employee of a large organization has an ethical lapse or behaves poorly in public, this can become a crisis point for the organization. One of the side effects of social media’s rise is an understanding of how interconnected corporate behavior is to its public image.

USC seeks to rebuild trust, as its president resigns amid campus sex scandal

PR Daily

The University of Southern California is looking to rebuild its reputation—and the first steps include its president’s resignation. The latter has been removed from his leadership role after receiving a DWI.

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PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has a code of ethics. We need to talk about why ethics matter now more than ever.

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far.

PRoust Questionnaire: Helen Slater

PR Conversations

Plus that organisational PR relies on the leadership (and employees) and their actions. High-quality thinking and good, ethical practices. Which real, historical or fictional person or brand would you like to give a reputation makeover?

PRoust Questionnaire: Gregor Halff

PR Conversations

more ethical colleagues. Which real, historical or fictional person or brand would you like to give a reputation makeover? This aspect of him is not known enough, including the fact that he continued to advocate for these reforms even after retiring from political leadership.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. There is absolutely a wider societal dimension to this and it also links to leadership, employee engagement as well as public relations and communications.

Who talks to (and about) colleagues like that?

PR Conversations

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention.