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Sometimes, the Ethical Choice Means Caring When Others Don’t


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. By then, our PR consultancy was serving top multinational companies and had built a good reputation in client services.

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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”


The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. And just last week it was announced that former Baltimore Ravens star Ray Rice hired a PR agency to "fix" his damaged reputation. Someone violated business ethics and did not want the public to fully understand what happened.

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The Value of Strategic Communications in the PRSA MBA/Business School Program


Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training. Thought Leadership leadership management MBA Initiative

How communicators can change their organization’s objectives

PR Daily

It wrote: In 2006, the Business Roundtable Institute for Corporate Ethics and the CFA Institute decried “the obsession with short-term results” that destroys long-term value and decreases market returns, and following the global financial crisis of 2008-2009, former General Electric CEO Jack Welch told the Financial Times, “On the face of it, shareholder value is the dumbest idea in the world.

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

In a press release , McDonalds’ wrote: …While nearly 82% of our restaurants are in states or localities that require facial coverings for both crew and customers today, it’s important we protect the safety of all employees and customers. CRISIS LEADERSHIP BOARD.

Increasing Your Media Coverage Through Storytelling


Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical. On Jan.

Creative Headlines Will Drive PR SEO & Success in 2017


According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

It’s time for comms to get serious about ‘cancel culture’

PR in High Definition

These are social, ethical, and moral matters. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism.

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

When it comes to building your reputation, is it more important to exhibit competence or ethics? Can yours be a company that is really good at what it does and still hold public trust without also touting ethical behavior on the environment, employment and comensation and other issues? The Edelman Trust Barometer for 2020 says ethics is three times more important than competence when it comes to building trust.

Putting the public in public relations: PR is everyone’s job

Media Bullseye

Significant issues, like United’s treatment of a passenger who was injured as he was removed from a plane, might have made it into at least local media but probably would not have elicited the level of national outrage that eventually resulted in an official apology from United’s CEO and a major policy change. If an employee of a large organization has an ethical lapse or behaves poorly in public, this can become a crisis point for the organization.

Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees. Professional development and practice The reputation of public relations is defined by the media and dodgy practice. Ethical communication is at the heart of this. Personal aspirations Leadership of a voluntary organisation is a lonely job. I understand the governance and ethical issues that arise.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders.

USC seeks to rebuild trust, as its president resigns amid campus sex scandal

PR Daily

The University of Southern California is looking to rebuild its reputation—and the first steps include its president’s resignation. Caruso outlined additional changes the university is making to address the crisis and rebuild the school’s reputation: Some actions that will help us achieve a profound and sustainable shift in our culture will take time to implement, but they will indeed take place. The latter has been removed from his leadership role after receiving a DWI.

Edelman: Trust in Organizations Collapsing Worldwide


Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” The change is worldwide, and the halo is fading even for NGOs, which previously had the highest reputation of any sector. In Japan—a country long known for its deference to leadership—trust is down 18 percent. Thought Leadership

PRoust Questionnaire: Helen Slater

PR Conversations

Plus that organisational PR relies on the leadership (and employees) and their actions. High-quality thinking and good, ethical practices. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government.

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking.

PRoust Questionnaire: Gregor Halff

PR Conversations

more ethical colleagues. Which real, historical or fictional person or brand would you like to give a reputation makeover? During his many years of political leadership (1978-1992) he had a number of faces, but was above all the architect of economic reforms that lifted hundreds of millions of Chinese citizens out of poverty.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Who talks to (and about) colleagues like that?

PR Conversations

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Omar politely thanks the internal communicator (recalling the person’s hiring six months ago, immediately after completing a one-year digital corporate communications certificate program at a local college).

PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. Professionally the organization has helped me grow skill sets and build a reputation in this community. To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. PRSA has a code of ethics. First is elevating the code and making it understood that ethics matter.