article thumbnail

Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111
article thumbnail

The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 83
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333
article thumbnail

Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.) Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices.

SEO 85
article thumbnail

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5.

Survey 98
article thumbnail

Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

Know your standards: AP News Values and other codes of ethics. She specializes in outreach strategy for PI/government policy, higher education, healthcare & biotech, arts, charity and non-profit media sectors, and is a product champion for the PR Newswire Election 2016 product suite. Learn them.

article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

What is Social Media Monitoring? Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52