Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we use it: with an eye toward our firm’s ethical standards. One of our leaders refers to ChatGPT as an “intelligent idiot.” SHIFTers at every level adhere to them.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we use it: with an eye toward our firm’s ethical standards. One of our leaders refers to ChatGPT as an “intelligent idiot.” SHIFTers at every level adhere to them.

Publicity 78

Publicity Guidelines Training Transportation 78

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence.

Tools 100

Tools Analysis Technology Internal 100

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

The Hoffman Agency

AUGUST 8, 2023

A year later, I made it official and ultimately graduated with a Bachelor of Science in Public Relations and minors in Ethics and Sociology. I found a true passion for PR and how I can use my understanding of society to create effective messaging that is still ethical PR for both the client and consumer.

Ethics 36

Ethics Interviews Agency Meeting 36

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Here are a few examples: Edward Bernays: Edward Bernays is often referred to as the ‘father of public relations.’ Paid media refers to any type of media that is paid for, such as advertising.

Interviews 99

Interviews Publicity Technology Social Media 99

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Melissa Agnes

SEPTEMBER 4, 2020

What’s the first thing that a future employer, a prospective client or investor, or a new contact is likely to do upon meeting you or being referred your name? If it’s not something you’ve thought of or raised internally yet, I highly recommend that it be placed on the docket for internal conversation. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. Internal communication and employee engagement have emerged as critical functions in the past six months. I’m backing Pete Holt for CIPR President in 2022. Where do you stand on the PRCA?

Meeting 78

Meeting Government Energy Employee 78

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical.

Creativity 96

Creativity Storytelling LinkedIn System 96

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. The former Code of Ethics group chairman M. Books and publications have a conventional Harvard (author, date) reference.

Ethics 75

Ethics Software Meeting Policies 75

PR in High Definition

OCTOBER 26, 2020

These are social, ethical, and moral matters. This refers to our role as the creators and builders of reputations. As all the companies referred to above have found, businesses are under more scrutiny and failing to satisfy all stakeholders has consequences in the cancel culture era.

Groups 62

Groups Employee Leadership Examples 62

Maxim Behar

DECEMBER 20, 2022

We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. Key Account Manager, SPI International. Milen Tzanov. Pinar Alkan.

Energy 52

Energy Groups Internal International 52

PR Conversations

JULY 24, 2018

How often do we hear communication referred to as a “soft skill”. When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To This undervalues the role. We should call this out whenever we hear it.

Publicity 46

Publicity Study Government Internal 46

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say.

Media 74

Media Viral Video Newspapers 74

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. The former Code of Ethics group chairman M. Books and publications have a conventional Harvard (author, date) reference.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. The former Code of Ethics group chairman M. Books and publications have a conventional Harvard (author, date) reference.

Ethics 40

Ethics Meeting Software Policies 40

Communications Conversations

FEBRUARY 6, 2018

She was referred to me for a potential piece of business with Thermo King (at the time). As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world.

Energy 68

Energy Corporate Travel Internal 68

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. I think it was a very successful paper with a lot of reference material articles. So 6 Bulgarian companies got their business ethics standard.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? We have to make sure that when agencies hire The BrandLab kids as interns, they will thrive.

Marketing 48

Marketing Advertising Advertising Agency 48

PR Conversations

MAY 1, 2017

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63

Crisis Crisis Management Leadership Training 63

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. This Sunday, I have the great privilege of delivering a talk at the PRSA International Conference that reflects both a personal and professional passion of mine. You can also read the full text after the jump.

Publicity 39

Publicity Wikipedia System Community 39

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Ethically ambiguous? asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Waxing UnLyrical

SEPTEMBER 11, 2018

The question of ethics is one that seems simple, but can become quite complex. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. In all circumstances, I find it helpful to refer to the Code of Ethics (PRSA, IABC, National Press Club) for guidance.

Communications 79

Communications Real Estate Ethics Guidelines 79

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

DECEMBER 1, 2022

Put them side-by-side in a spreadsheet with your competitor USPs to cross-reference and find the unique ones. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Is ethical manufacturing a priority?

Strategy 99

Strategy Brand Branding How To 99

Sword and the Script

NOVEMBER 7, 2023

While I don’t think Gartner has the expertise or influence in comms that it might in other markets, if you are in the market for an internal comms platform, it can’t hurt to download the report and have a look. PR tech mentions Meltwater releases “winter” updates. click image for higher resolution) 6.

Employee 135

Employee Software Survey Tools 135

PR Conversations

JULY 11, 2014

Public relations is frequently presented in a dim light; “entering the dark side” is how journalists refer to working in/with PR. Do we simply accept consequentialist ethics at play as the ends justify the means in the cause of righteousness? Should we shine a light on such dark and dirty deeds?

Publicity 73

Publicity Conference Internal International 73

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. If you enjoyed this post, you might also like: 5 Proven Ways PR can Develop Client Media References in B2B Organizations. What influencers does PR use?

Survey 91

Survey Journalism Study Pitching 91

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Maxim Behar

APRIL 2, 2023

What is the role of communications, how can we make politics interesting, appealing, and exciting for the people you are referring to? You're a former President of the World PR Association, currently President of the World Communications Forum, Senior Advisor for International Affairs and China PR Association. Host : One last question.

Comparison 52

Comparison Newspapers Course Policies 52

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. In data-driven industries like healthcare and finance, internal information is a powerful differentiator. Also, the results from these big rock projects can help convince internal stakeholders to increase their content investment. “A

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. In data-driven industries like healthcare and finance, internal information is a powerful differentiator. Also, the results from these big rock projects can help convince internal stakeholders to increase their content investment. “A

Healthcare 52

Healthcare Content Marketing Industry Trends 52

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

Interviews 40

Interviews Ethics Education LinkedIn 40