PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Maxim Behar

DECEMBER 20, 2022

We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. And what always impresses me most is how much your employees love you.

Energy 52

Energy Groups Internal International 52

Communications Conversations

FEBRUARY 6, 2018

She was referred to me for a potential piece of business with Thermo King (at the time). As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world.

Energy 68

Energy Corporate Travel Internal 68

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. Catherine: I’d not encountered Antonovsky’s concept before, so thank you for the reference. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? We have to make sure that when agencies hire The BrandLab kids as interns, they will thrive.

Marketing 48

Marketing Advertising Advertising Agency 48

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Ethically ambiguous? asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 137

Employee Software Survey Tools 137

Contently - Strategy

DECEMBER 1, 2022

Put them side-by-side in a spreadsheet with your competitor USPs to cross-reference and find the unique ones. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Is ethical manufacturing a priority? How do you develop employees?

Strategy 138

Strategy Brand Branding How To 138

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. If you enjoyed this post, you might also like: 5 Proven Ways PR can Develop Client Media References in B2B Organizations. What influencers does PR use?

Survey 93

Survey Journalism Study Pitching 93

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. ” Good medicine, like good content , comes down to trust and results.

Healthcare 59

Healthcare Content Marketing Industry Trends 59