Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? It comes down to two things – how do you ethically deal with people with agendas? And then two, how do you deal ethically with media that change your words, not just misrepresent them or take them out of context, but actually edit your words?

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Report How To Ethics Nonprofit 91

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. It’s exhausting.

Advertising 236

Advertising Advertising Video Ethics 236

Burrelles Fresh Ideas

MAY 14, 2024

Provide Subtitles, Closed Captioning or Transcripts Video subtitles, captions and transcripts help to make video content more accessible to a large audience, including people with hearing impairments and other disabilities. Subtitles are used to translate the speech from the video to text. Don’t forget to add relevant keywords.

Social Media 93

Social Media Media Video SEO 93

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. I focus on eight core habits the masterful public relations professional must embrace and include resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

MARCH 6, 2017

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. Look at the White House.

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Reputation How To Employee Financial 159

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S.

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Interviews Ethics Government Internal 105

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Media Monitoring?

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Viral Crisis Communications SEO Reputation 52

Presspage

DECEMBER 12, 2017

. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations. This is great and it enables us to enrich the releases." .

Strategy 83

Strategy Ethics Facebook Twitter 83

Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels.

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Transportation Meeting Newspapers Media 101

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. Why we need to update disclosure rules.

Ethics 51

Ethics Interviews Advertising Advertising 51

PR Conversations

JANUARY 29, 2016

It’s become the default activity of public communications even around series issues. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. Where does public relations sit right now in this pay-to-play Fourth Industrial Revolution?

Publicity 40

Publicity Ethics Creativity Travel 40

Stern + Associates

AUGUST 15, 2022

By advocating for what he calls a “transgenerational ethic,” a big picture understanding of our place in the world and how we can contribute to future generations, Wallach helps leaders build strategic decision-making capabilities that go beyond the quarterly or annual review to ensure long-term impact. State Department, The U.N.

Training 62

Training Public Affairs Ethics Groups 62

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. It’s a frightening thought, but in today’s world it’s a very real possibility, especially for those in the public eye. Not this time.

Media 74

Media Viral Video Newspapers 74

Mark My Words

DECEMBER 15, 2020

Mail Online Oprah Winfrey’s decision to promote Meghan Markle’s new range of vegan coffee to her 19.2million Instagram followers was worth at least $1million and is probably the most valuable piece of free publicity in history, experts told MailOnline today.

Instagram 60

Instagram Brand Branding Publicity 60

Stuart Bruce

MARCH 18, 2015

Today is the first day of the new recording cycle for Chartered Institute of Public Relations (CIPR) continuous professional development (CPD) points. Are becoming more important and prominent for the public relations business. Improve my public speaking skills. Eva Maclaine, chair of CIPR International. Andrew Smith.

Training 60

Training Ethics Course Analytics 60

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities are… Everything is public. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. So what are today’s crisis realities and what do they mean to your organization? There is no more such thing as a regional crisis.

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Crisis Crisis Management Viral How To 249

Melissa Agnes

SEPTEMBER 4, 2020

Enhances the user experience with a strong narrative and your choice-photos and videos. Provide ReputationDefender with the information it needs, which is all done virtually through the ReputationGrower online platform: Provide the ReputationDefender team with your professional resumé, bio, images, videos, etc.

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Brand Branding Reputation Crisis 234

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. What level of eye contact is best in video? Emerged Trends.

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Trends Mobile Web System 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

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Government Education Print Ethics 103

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

Internal 52

Internal International Strategy Communications 52

Doctor Spin

JANUARY 16, 2024

And what does information asymmetry mean for public relations ? A film adaptation of the video game of the same name, which in turn is inspired by the social deduction game Werewolf. Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. The Town of Salem.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Maxim Behar

DECEMBER 20, 2022

We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. And I still envy you so much. It is always such a pleasure meeting you.

Energy 52

Energy Groups Internal International 52

Burrelles Fresh Ideas

JUNE 20, 2023

To truly captivate their audience, they can incorporate eye-catching imagery and videos that showcase vibrant summer colors, refreshing drinks, and delicious seasonal ingredients. It could be as simple as a social media post, a review on Yelp, a podcast, or a video about their experience with your brand.

Brand 40

Brand Branding Local Instagram 40

Maxim Behar

JANUARY 11, 2024

And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" This transparency makes the world far more ethical than it used to be.

Leadership 59

Leadership Social Media Creativity Ethics 59

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities are… Everything is public. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. So what are today’s crisis realities and what do they mean to your organization? There is no more such thing as a regional crisis.

Crisis 100

Crisis Crisis Management How To Viral 100

Contently - Strategy

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law.

Company 105

Company Marketing Education Data 105

Waxing UnLyrical

MARCH 15, 2018

Everyone wants to work for an ethical company and takes it personally when corporate actions are misinterpreted or mislabeled. Even easier, is providing links to the corporate website, crisis response tools like Blink OnDemand Crisis PR with messaging and proof points, YouTube videos and blogs that can then be embedded in employee posts.

Employee 70

Employee Crisis Corporate Social Media 70

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station.

Film 48

Film Marketing YouTube Advertising 48

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. He is a leading public relations expert with huge experience, having strong presence in many countries all over the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Host : You say yourself that you don't like the Bulgarian translation - public relations. Maxim: But that comes after working a lot on international projects.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

Flatiron Communications

JANUARY 13, 2016

It even went ahead and purchased Current , Al Gore’s youthful and edgy digital and cable video news outfit that probably was some five years ahead of its time. Did someone say that Now This enjoys 700M+ video views a month ?). Former Al Jazeera America News Exec Dave Marash (Tim Sloan/AFP/Getty Images).

Enterprise 28

Enterprise Television Sports Ethics 28

Ethical Voices

NOVEMBER 21, 2022

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. Disclosure?

Ethics 73

Ethics Sports Employee Privacy 73

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Maxim Behar strongly feels that Public Relations experts and managers will be the leader of the future big, merged business.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference. AI loss of luster “Two-fold: AI fatigue is real.

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Writing Communications Marketing B2B 200