#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

PR Expanded

I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. Mr. Bernays makes it pretty clear here… ethical people will behave ethically.

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Bits, Bytes and the Ethics of Data

PRSay

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. We all share the responsibility to create an ethical framework for data use and practices.

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4 guidelines for nonprofit communications

PR Daily

From both a fundraising and ethical perspective, it’s a more sustainable strategy. When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue. Social media, marketing, PR, writing and editing are viewed as luxuries—not essentials. That’s a shame.

AI Ethics guide foresaw “mutant” A Level algorithm

Stephen Waddington

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation. The guidelines are timely.

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PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. The Public Relations Society of America makes it crystal-clear that “Honesty” is a key element in its Code of Ethics. “We Guest Post by Kirk Hazlett.

Hate Speech and Ethics: A 3-Dimensional Issue

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Two people, who under the protections of the First Amendment and all other guidelines, should be able to engage in a spirited debate on an issue.

The Integral Role of Ethics in Investor Relations

PRSay

A few months ago, I read something from a PR professional that revealed a certain amount of confusion over the matter of investor relations (IR) and ethics. More to the point, it occurred to me that the confusion could simply be due to some communicators who rarely get involved in IR matters assuming that investor relations presents a higher number of ethical challenges than other communications disciplines. The PRSA Code of Ethics does provide some help.

Ethics Doesn’t Take Vacations

PRSay

But there’s one aspect of public relations that doesn’t get to take time off…ethical practice and behavior. Ethical considerations are with us constantly…when we wake in the morning, and when we finally fall asleep at night. There are no vacations for ethics. We all need reminders, though, to help us keep on track, and the Public Relations Society of America has ethics education as one of its top priorities. After all… ethics doesn’t take vacations.

5 lessons in ethics from PR disasters

PR Daily

The crisis brought on by negligence made many question the company's motives and ethics, and it’s still a cautionary tale for communications professionals. Let’s look at cases in which other PR pros violated ethical guidelines in order to advance their organizations’ means. Here are five lessons in ethics from recent PR debacles: 1. Learn more about ethics and PR our Twitter #RaganChat on Tuesday, Sept.

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement.

Facebook’s scandal forces marketers to examine their ethics

PR Daily

It’s more important than ever to talk about ethics in research, especially as it pertains to social media. Whose obligation is it to develop and enforce ethics in this quickly changing industry? Conscientious marketers put ethics and user privacy at the core of their approach, which means their activities are not invasive or predatory for the communities they study. So how can data scientists and the organizations working with them navigate these complexities ethically?

Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Sadly, not every PR practitioner abides by this Code… just as not every doctor abides by the ethical guidelines of the American Medical Association.

Managing Conflicts in a ‘Cancel-Culture’ Environment

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. That was really it: You took on the client, did the work according to the PRSA Code of Ethics and all was good. Ethics BEPS Code of Ethics Ethics Month

Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. What are the journalistic and ethical considerations? ‘I think this makes the ethical calculus for journalists much more complex.’ ’ Asked if he had any guidelines in mind, Mr. Pozen demurred. Sometimes media eagerness for info can place the ethical challenge on the doorstep of PR. Much has been written about PR and journalistic ethics.

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Definers Saga and the State of PR Ethics

Flack's Revenge

It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. Some may think “PR ethics” is an oxymoron. The post Definers Saga and the State of PR Ethics appeared first on.

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Trust Me, I’m a Communicator

Waxing UnLyrical

The question of ethics is one that seems simple, but can become quite complex. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. Ethics Public Relations Communicator john friedman PR Code of Ethics

The Truth and the Code

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. The PRSA Code of Ethics is a professional guideline, but also could be a mirror that will reflect who we truly are.

PREthics & Native Advertising

PRSay

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. Ethics #PREthics Advertising BEPS communication Deceptively Formatted Advertisements ESA Federal Trade Commission (FTC) native advertising

Independence: The Source of Our Integrity, Our Power and Influence

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. At the same time, this approach defines my ethical approach to life, to work and to trouble. Ethics Thought Leadership Ethics Month

Why PR people need to protect influencers’ mental health

PR in High Definition

The ethics of influencer PR. This presents an ethical dilemma for PR people. While it’s not our responsibility (or qualification) to manage their mental health, there’s ethical considerations we can keep in mind before working with an influencer that will help protect them accordingly. The PRCA Code of Conduct and CIPR Code of Conduct both give great guidelines that can be applied to influencer work. Here’s a test for you.

PREthics & Native Advertising

PRSay

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. And how does the publicist assure that the transaction is ethical when not controlling the final product? Keep up to date on what the FTC is doing: Understand their guidelines and be knowledgeable of enforcement actions. PR Teams – Be On Alert.

“Your Cheatin’ Heart”: Why Transparency Should Matter

Waxing UnLyrical

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clients or employers. I might not agree ethically or morally with that individual’s actions, and I might speak out publicly and vociferously against that individual’s choices.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale. Ensure the communication is consistent with the company’s ethics and culture.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale. Ensure the communication is consistent with the company’s ethics and culture.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale. Ensure the communication is consistent with the company’s ethics and culture.

Why PR pros should worry about ‘Dark PR’

PR Daily

Despite the ethical and legal perils, some are taking a calculated risk. Not long ago, journalists, PR practitioners and their clients jousted with each other along an assumed set of guidelines. A new burden falls on PR practitioners who now must determine their ethical and business limits when Dark PR enters the stage. Each person will have their own answer to this professional ethics quandary.

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Top 7 Communication Resources

Critical Mention

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs.

Accusations fly over Lord & Taylor Instagram campaign

PR Daily

A Lord & Taylor Instagram campaign has raised some questions over transparency and ethics regarding the brand’s relationship with some fashion bloggers. Federal Trade Commission guidelines stipulate that if a brand is paying a blogger to post on social media about the brand, it must be made “clear and conspicuous” that they are, in fact, being paid. Federal Trade Commission guidelines,” according to the MarketingLand piece.

3 employees who can harm your brand

PR Daily

She halves the font size cited in the guidelines. Tasked with creating an important presentation for an all-hands meeting, the Quirky Improver decides that the layout will feel less authoritarian if he breaks the specified brand guideline grid with a new, “carefree” color palette. This DIY ethic can easily unravel all of marketing’s efforts to present a unified brand identity. Be proactive and discuss why brand guidelines are put in place and how to stick to them.

Can journalists simultaneously work as media trainers?

PR Daily

Brad Phillips, founder of Phillips Media Relations, says Roberts’ story makes him question whether working reporters can ethically engage in PR work. Tressa Robbins, vice president of implementation for BurrellesLuce and a conference chair for the PRSA Midwest District, says mixing media training with journalism seems to violate the Society for Professional Journalists'' Code of Ethics. It’s not uncommon to see a journalist become a PR professional.

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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

Responsible Influencer Marketing: the role of the PR professional

Prohibition

Misalignment of a brand with the wrong influencer or ignoring strict advertising guidelines can damage reputation, dissuade customers and even result in legal proceedings. As PR professionals, we have an ethical responsibility to ensure brands and influencers comply with the law”.

Shockwaves abound as new regs classify PR as lobbying

PR Daily

However, New York State’s Joint Commission on Public Ethics (JCOPE) has managed to stun most in the industry. The new guidelines say that a PR professional in the Empire State is considered a lobbyist if any of the following situations apply: The result of PR initiatives includes introducing, passing or defeating a bill. Most PR practitioners strive to work ethically with all interested parties—including journalists— to connect information to the appropriate audiences.

How to Send a Press Release and Why They Still Matter in 2020

PR Fuel

Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. Press releases help build a business’s credibility because journalists will oftentimes only publish them if they align with their code of ethics.

Companies weigh in on wearing masks

PR Daily

Asking employees to confront and remove patrons who refuse to wear masks is bound to cause a fuss—especially when government officials aren’t consistently backing up specific safety guidelines. One way he sees for businesses to show their ethical bona fides is for CEOs to take a vocal stand on social concerns. As the political debate on wearing masks becomes more inflamed, businesses such as Walmart, Starbucks and Kroger are pushing their own policies.

How to generate authentic brand advocacy from your employees

PR Daily

Some PR and marketing pros caution against the practice, questioning whether it’s effective or ethical. Provide suggested messages that employees might personalize, and provide training and guidelines to satisfy compliance and regulatory concerns. Incentives for glowing endorsements or staunch defenses of your organization might work in the short term, but more intrinsic sentiments will resonate and endure. Here’s how to proceed.

5 behaviors that ruin media relationships

PR Daily

Gifts of any kind, including an offer of any form of compensation, are against journalism’s code of ethics and will get you shown the exit faster than you can blink. By bringing them excellent stories, and following these simple guidelines, you don’t need to worry about being banned. PR pros can’t do their jobs without media contacts. Here are some actions that will undermine reporters’ trust and tank your media strategy.

4 reasons for PR pros to stay home if they’re sick

PR Daily

She may think she’s setting a good example, revealing her commitment to her job and demonstrating her work ethic. These guidelines from WebMD may help. Do you have a co-worker whose cough sounds like she belongs in a hospital?

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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name?

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How to land your guest post on 10 outstanding websites

PR Daily

To save you time on sorting through the requirements and gathering information, we scoured the top websites for their submission guidelines and instructions on how to be a guest contributor. Here is a quick overview of the publications and instructions and guidelines about to contribute to those websites: 1. About: Fast Company covers technology, ethical economics, leadership and design. Untitled Document.