PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

Social Media 162

Social Media Publicity Media Journalism 162

HMA Public Relations

AUGUST 18, 2021

Social media is now such a part of everyday personal and professional life that we may sometimes forget why it is important to create policies and guidelines for using these powerful platforms in the business world. Hear more on this week's episode of #CSOM!

Policies 98

Policies Social Media Guidelines Strategy 98

Cision

SEPTEMBER 24, 2020

The latest roundup includes digital security tips for journalists as well as writing guidelines. It's time for our quarterly review of AP Style rules that you may need a refresher on.

Guidelines 351

Guidelines Writing Blogging Media 351

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. My suggestion is to move away from paid coverage and towards earned media instead. How do you earn media?

Media 166

Media Pitching Agency Guidelines 166

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. Guidelines.

Social Media 88

Social Media How To Media Guidelines 88

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Deirdre Breakenridge

APRIL 11, 2016

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

Financial 150

Financial Community Social Media Guidelines 150

Onclusive

APRIL 22, 2021

Media monitoring is essential to being prepared and catching a PR crisis early and quickly. And remember to include multiple channels, for example, social media, blog and email, because different people prefer different ways to connect with you. Prepare draft messages and content guidelines. Listen, listen, listen!

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Axia PR

JANUARY 19, 2022

A social media policy is an outline for how employees should conduct themselves online — both personally and professionally. When done right, social media policies set employees up for success and help companies curb issues with security, reputation, and the law. The permanence of social media posts isn’t to be taken lightly.

Policies 62

Policies Social Media Company Guidelines 62

Prohibition

NOVEMBER 30, 2021

As we enter another new month and winter has well and truly graced us with its presence, we’ve taken a look back at the most important social media updates that have taken place in the past few weeks. Marketers will be well aware of how strict Facebook ads already are with a breadth of guidelines already in place.

Social Media 62

Social Media Trends Pinterest Guidelines 62

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Animal Crossing: New Horizons. Since its release in March, 22.4 The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

Melissa Agnes

AUGUST 26, 2014

Adam Schefter recently stirred up some controversy by tweeting the following: Great line from @johnreporters on young people’s decisions in social-media age: “It’s time for common sense to catch up with technology.” The post Does Common Sense On Social Media Come With Age? What are your thoughts?

Social Media 221

Social Media Crisis Management Guidelines Media 221

5W PR

AUGUST 22, 2017

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use.

Social Media 92

Social Media Guidelines Media Handbook 92

5W PR

JUNE 9, 2023

Social media followers can become influential brand ambassadors who promote your business passionately. Testimonials, reviews, photos, and videos can be featured on the company’s social media or website. What do Brand Ambassadors Do? User-generated content is a powerful tool for brands.

Branding 88

Branding Brand How To Guidelines 88

Axia PR

AUGUST 5, 2020

Be sure to check your own organization’s copy editing stylebook on quote attribution as some organizations have different guidelines. At Axia Public Relations, we follow the “ Associated Press Stylebook’s ” quote attribution policies.

Media Relations 118

Media Relations Corporate Guidelines Communications 118

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Whether fuelled by social media or social protest, these conversations tend to start in a well-meaning way but quickly end up heated with opinions polarised. The consultation was distilled into our IDS ethical content guidelines 2021.

Guidelines 171

Guidelines Ethics Study Community 171

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

Here, then are some guidelines for an effective public apology. The original model for the apology fix might be JetBlue’s “Passenger Bill of Rights”, which then-CEO David Neeleman promoted in a national media tour after a public fiasco. Be clear and concise This is where Drew Barrymore went a bit wrong.

Publicity 343

Publicity How To YouTube Video 343

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Social media profiles and content. Voice/Tone of Messaging: should it be formal?

Corporate 270

Corporate Branding Brand Guidelines 270

PRSay

JUNE 9, 2022

Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. Terrorism and terrorist should only be used when attributed to authorities, AP’s revised guidelines say. Instead, describe specific actions being perpetrated.

Guidelines 128

Guidelines Storytelling Report Community 128

Prohibition

DECEMBER 12, 2023

Leverage AI for ideation Use AI to brainstorm ideas for content topics, social media assets and headlines. Don’t neglect brand guidelines. Again, be sure to double check whether the content your tool has produced aligns with your brand guidelines. Don’ts: Don’t solely rely on AI. Don’t overlook context.

Guidelines 62

Guidelines B2C Tools Creativity 62

Prohibition

FEBRUARY 13, 2023

2023 has started with a series of updates across most social media platforms. Take a look at our latest social media updates round-up below to keep you up to date. This has come about after the channel recently came under fire due to its content moderation, fuelling this community guidelines update.

Instagram 62

Instagram Social Media Twitter Media 62

5W PR

OCTOBER 2, 2023

Adhering to ethical guidelines helps PR professionals avoid legal pitfalls that can arise from misleading or dishonest communication. Media and public trust The media and the public are more likely to trust and engage with authentic messages. Legal compliance Ethical PR practices often align with legal requirements.

Ethics 88

Ethics Guidelines Reputation Privacy 88

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage.

Automotive 78

Automotive Policies Employee Corporate 78

Cision

AUGUST 10, 2015

By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement. Lauren Friedman , Head of Social Business Enablement at Adobe, said Adobe not only encourages employees to use social media, but trains them on it as well.

Training 120

Training Employee Social Media Company 120

Mark My Words

MARCH 10, 2023

The BBC , which has tried to rebuild a “fragile trust” with the government, reining in perceived partiality on and off screen by implementing an ultra-strict social media policy for news staff, has been put under pressure by Conservative ministers to make an example of Lineker. The BBC has struggled with the outspoken Lineker.

Social Media 60

Social Media Policies Government Media 60

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Rules of engagement.

Social Media 120

Social Media Media Comparison Guidelines 120

5W PR

MARCH 26, 2024

For fintech, this means getting to grips with the media landscape and forming connections with the right people. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. Press releases These are a great chance to announce major milestones to the media.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. How do we persuade Gen Z-ers to follow social distancing guidelines?

Hotels 282

Hotels Branding Brand Guidelines 282

5W PR

SEPTEMBER 28, 2020

This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases. All of the employees can stick to the outlined guidelines and always refer back to them when creating new content.

Publicity 158

Publicity Guidelines How To Social Media 158

Buchanan PR

APRIL 1, 2024

Further Reading On SGE : Supercharging Search with Generative AI [link] on EEAT : Search Quality Rater Guidelines [link] If you want to learn more about EEAT, you can follow the links in Google’s Search Quality Raters Guidelines which were updated in late 2023.

Engineering 85

Engineering Google SEO Guidelines 85

5W PR

OCTOBER 29, 2018

Social media PR can be a moving target. Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Consider these tried and true social media PR strategies, and you can find balance, even as the social corner of cyberspace continues to shift. But it doesn’t have to be. Be Authentic.

Social Media 89

Social Media Media Privacy Guidelines 89

The Proactive Report

OCTOBER 30, 2023

What are people saying about your brand when discussing CRM systems on social media? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Discover your current Brand Visibility Score.

Trends 182

Trends Marketing Wikipedia Reddit 182

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. The post Create New Social Media Rules for 2015 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Content Marketing Social Media 2015 social media'

Social Media 165

Social Media Media Guidelines Study 165

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177