Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. What other ethics issue did you want to discuss? And years later I’m like, it was fascinating. What do you mean by responsible use of data?

Ethics 105

Ethics Data Training Agency 105

Communications Conversations

AUGUST 21, 2015

Huge media buzz. Huge legs on social media. But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. So much so, that is was then referred to in many media stories after the initial story in the Times. Huge story. Numerous follow-up stories were written. Facebook was abuzz.

Case Study 60

Case Study Employee Study Guidelines 60

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. Talk Like Ted. PRSSA Webinars. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90

Ethics Construction Guidelines Television 90

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stephen Waddington

DECEMBER 15, 2021

It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Happy employees are the ultimate growth driver. The media PR salary: $100,000. Media relations is ever more challenging.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 1) Visualize how people engage with your site. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Sustainable communication is not a “green spin” on tired old media releases. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Sustainable communication is not a “green spin” on tired old media releases. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Sustainable communication is not a “green spin” on tired old media releases. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

Solo PR Pro

MARCH 1, 2016

Unrealistic expectations – this often involves a client with a lack of budget for accomplishing what they want, as well as those with unreasonable demands around securing media coverage, particularly in big name outlets and national publications. This can provide fertile ground for ethical – and legal – issues to possibly arise.

Guidelines 40

Guidelines Construction Employee Policies 40

MaccaPR

MAY 28, 2015

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. Ethically ambiguous? NASA did advise Hyundai about NASA’s imagery use guidelines. asks Preston. Source: Hyundai ). What line should advertisers not cross? says Preston.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

DECEMBER 1, 2022

Do some of your own research to document a list of competitor messages from their website, emails, social media channels, digital ads, and products and services. Is ethical manufacturing a priority? How do you develop employees? It’ll act as an informational summary and boilerplate for the media.

Strategy 138

Strategy Brand Branding How To 138

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. For starters, traditional TV viewership continues to drop as our media habits evolve. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. For starters, traditional TV viewership continues to drop as our media habits evolve. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world.

Healthcare 59

Healthcare Content Marketing Industry Trends 59