ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Contently - Strategy

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. Enterprise software provider SAP live streams conversations with its high-profile customers each month in a series called “Better Together: Customer Conversations.” It also has the highest ROI of all social media marketing strategies.

Video 89

Video Strategy Marketing Instagram 89

Onclusive

DECEMBER 14, 2021

Support your strategy with automated reporting. The good news is that with pre-built reporting tools, you can free yourself to focus on what you do best – communications strategy, media relations and managing brand reputation. PR Manager, Enterprise Company. Who wants to spend their time putting together manual reports?

Tools 370

Tools Report Comparison Media 370

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Storytelling.

Social Media 120

Social Media Brand Branding Airlines 120

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. Dan Beltramo, CEO, Onclusive. LEARN MORE.

Company 150

Company Enterprise Measurement Data 150

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

NOVEMBER 17, 2021

Onclusive offers comprehensive earned and social media sentiment monitoring that uses artificial intelligence to deliver a detailed look into the tone of media coverage. Social listening. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media.

Analysis 195

Analysis Media Reputation Trends 195

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? And while a documented content strategy is an amazing first step in achieving your traffic, reach, and lead generation goals, it’s certainly not your endpoint. That’s because a content strategy is a living document that should often be tested, iterated, and updated.

Tools 70

Tools Measurement Strategy Analytics 70

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. But you can still use the DA to guide your content strategy. Call us 626 676 6419.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Senior VP/Executive Editor-at-Large of Black Enterprise The key takeaway from Alfred’s presentation was “don’t play yourself.” had to offer. Be Authentic. Alfred Edmond Jr.,

Social Media 150

Social Media Trends LinkedIn Media 150

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing Internal 256

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. Put it everywhere: all social media platforms, YouTube, your website, your company newsletter, etc.

Strategy 52

Strategy Interviews Pitching Energy 52

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. This has been happening for some time. Here are some ways. Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Cision

MARCH 7, 2016

So what should your business do to ensure you’re using social media to its full potential? Follow these four steps to get the most ROI from your social media efforts: 1. Not every department has personnel with social media expertise, but that doesn’t mean they can’t contribute to the overall.

How To 120

How To Enterprise Social Media Customer Service 120

Sword and the Script

MAY 13, 2017

So wrote Julie Ogilvie of SiriusDecisions in a piece called The Six Keys to a Healthy and Balanced Influencer Strategy. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Also see: Influencer Relations: Magic Middle vs. the A-List.

Strategy 75

Strategy Marketing Measurement B2B 75

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. “Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” Use social listening tools to your advantage.

B2B 94

B2B Company Survey Enterprise 94

Contently - Strategy

APRIL 3, 2019

This session covers how marketing can join forces with other teams to get the most out of content and build buy-in across the enterprise. Speakers: Whitney Jones, Director, Enterprise Digital Marketing & Ecommerce, Cardinal Health ( Slides ). Brad Young, VP, Digital Content Strategy, Prudential ( Slides ).

Enterprise 71

Enterprise Content Marketing B2C Data 71

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

The Proactive Report

MARCH 30, 2018

Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. The post CMOs Regard Measurement as Key to Proving Value appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any social media strategy.

Social Media 369

Social Media Media Enterprise Viral 369

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 4: 80% of B2B Social Media Leads Come From LinkedIn. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

MaccaPR

OCTOBER 29, 2019

We start to ask, “What strategies worked this year?” Whether it’s a customer survey, developing an ambassador program or sourcing a third-party survey, data will enhance the story you’re telling in 2020, especially with the news media. In a Forbes article, Walgreens describes its omnichannel strategy as “Whatever.

Brand 90

Brand Branding Marketing Enterprise 90

Reputation Us

AUGUST 2, 2021

Proper public perception before, during and after a lawsuit can directly impact the enterprise value of the client. Her role at RepUs is to immediately strategize and support clients facing reputation issues, including handling media scrutiny and social media engagement. CASEY BOGGS.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

Proper public perception before, during and after a lawsuit can directly impact the enterprise value of the client. Her role at RepUs is to immediately strategize and support clients facing reputation issues, including handling media scrutiny and social media engagement. CASEY BOGGS.

Reputation 78

Reputation Publicity Enterprise Television 78

PR 20/20

DECEMBER 14, 2022

Identifying the top sources and channels that are driving new users to your site is one way to gauge the effectiveness of TOFU marketing activities, like blog posts or social media shares. Deal-create attribution reports and revenue attribution reports are available to Marketing Hub Enterprise only. Source: HubSpot.

Measurement 52

Measurement Marketing Analytics Enterprise 52

PRSay

NOVEMBER 22, 2016

In the future, communications professionals navigating this complex journey will need to incorporate new data-driven skills and strategies. 3: Bring context to social media. The way people use social media is also changing, and along with it, the evolution of social media’s impact within the broader media landscape.

Communications 60

Communications Strategy Analytics Groups 60

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. All it takes is a plan.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

ImPRessions - Crenshaw Communications

JUNE 14, 2018

But the truth is, enterprise businesses are made up of people, and decision-makers who greenlight enterprise purchases are influenced by other people’s opinions and expertise. The study results are pretty counterintuitive, and we don’t recommend bad PR as a visibility strategy.

B2B 147

B2B B2C Enterprise Pitching 147

NewsWhip

JULY 14, 2020

For example, one client in the healthcare arena said, “We know cardiologists are walking around with screens with them all day – but what is our digital strategy to reach them?” And we got to work on an answer and strategy for that. Darika: It’s hard. They were thinking: “I just want to reach MP’s.”

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

NOVEMBER 19, 2019

It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. 5) As a marketing leader in a large enterprise, how have you used storytelling?

Storytelling 84

Storytelling Brand Branding Customer Service 84

Cision

FEBRUARY 25, 2016

Yet, only 37 percent of marketers say they have a documented content marketing strategy. Here are three ways implementing a hub-and-spoke model will help your organization better create and disseminate content: Learn how to build an effective social strategy for your enterprise business with Cision’s free white paper!

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. Data is everywhere you look, from reviews and ratings, to category research, analyst reports, user testimonials and social content. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120