Onclusive

JULY 27, 2020

Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance.

Enterprise 307

Enterprise Analytics Media Analysis 307

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. Dan Beltramo, CEO, Onclusive. LEARN MORE.

Company 150

Company Enterprise Measurement Data 150

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Employee Advocacy.

Social Media 120

Social Media Brand Branding Airlines 120

PR 20/20

DECEMBER 14, 2022

I t’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Develop a marketing strategy worth measuring. Source: HubSpot.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. Social listening.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. and the Social Shake-up in May in Atlanta. Hashtag: #PRSAICON.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

MARCH 7, 2016

So what should your business do to ensure you’re using social media to its full potential? Follow these four steps to get the most ROI from your social media efforts: 1. Not every department has personnel with social media expertise, but that doesn’t mean they can’t contribute to the overall.

How To 120

How To Enterprise Social Media Customer Service 120

Sword and the Script

MAY 13, 2017

So wrote Julie Ogilvie of SiriusDecisions in a piece called The Six Keys to a Healthy and Balanced Influencer Strategy. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Talk to Us!

Strategy 77

Strategy Marketing Measurement B2B 77

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. “Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” Use social listening tools to your advantage.

B2B 137

B2B Company Survey Enterprise 137

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. Put it everywhere: all social media platforms, YouTube, your website, your company newsletter, etc.

Strategy 52

Strategy Interviews Pitching Energy 52

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

Sword and the Script

FEBRUARY 14, 2017

At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

Contently - Strategy

APRIL 1, 2024

It’s that the old-school strategies you’re using for SEO quick wins just don’t work anymore. It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. For enterprise B2B companies, the math gets even worse.

SEO 52

SEO Engineering Writing How To 52

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. Measure to Learn. All it takes is a plan.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Shift Communications

OCTOBER 21, 2014

It can certainly be hard to find a way to be engaging if your company specializes in things like enterprise cloud storage and virtualization. Check out what they’re sharing and discussing on social media. Documenting your strategy will help hold you accountable. Challenge #3: Measuring content effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

MaccaPR

OCTOBER 29, 2019

We start to ask, “What strategies worked this year?” Whether it’s a customer survey, developing an ambassador program or sourcing a third-party survey, data will enhance the story you’re telling in 2020, especially with the news media. In a Forbes article, Walgreens describes its omnichannel strategy as “Whatever.

Brand 90

Brand Branding Marketing Enterprise 90

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 4: 80% of B2B Social Media Leads Come From LinkedIn. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences.

Measurement 40

Measurement Reputation Brand Branding 40

NewsWhip

JULY 14, 2020

For example, one client in the healthcare arena said, “We know cardiologists are walking around with screens with them all day – but what is our digital strategy to reach them?” And we got to work on an answer and strategy for that. Darika: We do – and we have adopted that terminology as well. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Sword and the Script

AUGUST 30, 2022

The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. I’m going to tip my hat to Occam’s Razor and call it media monitoring solution. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 86

Publicity Survey Enterprise Pitching 86

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected. Prohibition PR provides the best in online reputation management services, including social media monitoring and response. Why You Need It.

Reputation 62

Reputation Brand Branding SEO 62

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Luckily, there’s a road map to lead you away from the paid-centric marketing approach and toward an owned media strategy.

Facebook 0

Facebook Marketing Journalism Creativity 0

PR 20/20

JUNE 6, 2023

It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. Marketing automation: HubSpot Marketing Hub allows you to automate repetitive marketing tasks, such as sending emails, managing social media campaigns, and nurturing leads.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. 2) Social media mobile trends. A few slides worthy of your attention include: Slide 10: The top services used on mobile: 1) navigation, 2) shopping 3) social media.

Trends 87

Trends Marketing Mobile Web 87

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success.

Blogging 107

Blogging Survey B2B Analysis 107

PR 20/20

JULY 6, 2020

No question went unasked—from strategy to detailed application of that strategy in practice in the HubSpot portal. Inbound Marketing : Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. Lead scoring. Lifecycle-stage nurturing.

Training 72

Training How To Course Software 72

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Enterprise and workplace. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Chief Strategy Officers. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Who Should Attend? Vice Presidents.

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

JUNE 27, 2017

Documented strategy. PR, Social Media and the Imperative of Content Marketing [UML]. Research also demonstrates that the most successful programs have a documented plan or strategy. Of course, the program should be tightly integrated with other aspects of marketing – across owned, shared, earned and paid media.

Content Marketing 69

Content Marketing B2B Marketing Leadership 69

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Chief Strategy Officers. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Who Should Attend? Vice Presidents.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Feature #6: Social Media. Feature #2: Email marketing. Feature #3: A/B testing.

Marketing 67

Marketing Web Software Technology 67

Sword and the Script

JUNE 30, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” Understand the comms role.

Report 119

Report Publicity Survey B2B 119