Presspage

APRIL 11, 2024

We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company. Within one year, the company had already caught the attention of major enterprise clients like KLM, Velux and Epson.

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 96

Social Media Privacy Media Training 96

Reputation Us

AUGUST 2, 2021

.” Reputation management and communication support includes working to maintain effective internal communications in times of litigation, as well as helping attorneys bridge any reputation gap between their clients’ ideals and the public perception. CASEY BOGGS. The post Wyoming State Bar: Reputation & Legal Risks.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

.” Reputation management and communication support includes working to maintain effective internal communications in times of litigation, as well as helping attorneys bridge any reputation gap between their clients’ ideals and the public perception. CASEY BOGGS. The post Wyoming State Bar: Reputation & Legal Risks.

Reputation 78

Reputation Publicity Enterprise Television 78

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data?

Internal 63

Internal International Data Media 63

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Katie De Cozar, PRCA Technology Group Chair and Head of Enterprise Technology, CCgroup 4. Who would you work for?

Ethics 178

Ethics Publicity Enterprise Groups 178

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Every media relations pro knows that an agency person who misleads a reporter has probably lost a contact forever. The same holds true with clients, partners, and internal bosses. Hang on to your credibility.

Agency 140

Agency Enterprise Energy Retail 140

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation.

Measurement 183

Measurement Communications Analysis Data 183

PRSay

JUNE 15, 2021

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. an NGLCC-certified LGBT Business Enterprise. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). And that’s what Pride is all about.

Employee 201

Employee Community Leadership Enterprise 201

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. Social media and niche communities like r/SkincareAddiction or r/nutrition. Use social listening tools to your advantage. Internal Resources.

B2B 94

B2B Company Survey Enterprise 94

Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. Hosting the PlanetM Awards at AutoMobili-D at the North American International Auto Show.

Automotive 109

Automotive Mobile Transportation Enterprise 109

Prakkypedia

DECEMBER 17, 2018

As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. With 13 days until 2019, let’s turn our attention to whether organisations still need PR. The short answer: yes. The longer answer: hell, yes.

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

MaccaPR

OCTOBER 29, 2019

Whether it’s a customer survey, developing an ambassador program or sourcing a third-party survey, data will enhance the story you’re telling in 2020, especially with the news media. Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers. It’s Not About the Channel.

Brand 90

Brand Branding Marketing Enterprise 90

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. drove ~50% media coverage (and a boatload of backlinks). most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 I didn’t pitch it.

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S.,

Software 85

Software Internal International Pitching 85

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Social and internet fuelled news media has heightened our sensitivity to crises, especially for those at the front line of communications within an organisation.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. What about HR?

Report 118

Report Publicity Survey B2B 118

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 115

Software Tools Publicity System 115

Stephen Waddington

MARCH 31, 2019

The PRCA Digital Awards this week celebrated ground-breaking digital and social media campaigns. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. Qriously has previously targeted an international market for focus groups and surveys.

Survey 68

Survey Enterprise SEO Web 68

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Cision unveils retargeting for earned media audiences. IT professionals play the most impactful role in the enterprise purchase process.”. See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Communications Conversations

JUNE 26, 2015

Changing… Beth LaBreche, former vice president of strategic development at Gage, recently accepted a position as vice president of enterprise marketing and communications at CHS. space150 is seeking an associate director of PR and emerging media. Congrats to Jorg, Scott, Mike, Cydney and the rest of the team over at FH!

Enterprise 60

Enterprise Local Advertising Advertising 60

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 65

Analytics Data Pinterest System 65

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Planning for failure | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Katie Paine's Measurement Blog

MARCH 9, 2023

So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories. But it wasn’t what the client expected or wanted to see.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. It’s important to note this report is a snapshot in time and the rating can change.

Industry 86

Industry Media Technology Employee 86

PRSay

NOVEMBER 22, 2016

At the same time, the M&A road is fraught with a plethora of internal and external hurdles – before, during and after the public announcement. 3: Bring context to social media. The way people use social media is also changing, and along with it, the evolution of social media’s impact within the broader media landscape.

Communications 60

Communications Strategy Analytics Groups 60

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Enterprise and workplace. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

JUNE 13, 2017

Draft and publish social media updates. Artificial intelligence requires data (structured and unstructured) and customized solutions, so large enterprises, which tend to have more data to work with, are likely to see greater short-term benefits from AI investments. Review analytics and write performance reports.

Marketing 51

Marketing Technology Content Marketing Conference 51

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings. In other words, social media is the ultimate way to do inbound marketing.

Training 72

Training How To Course Software 72

Sword and the Script

JUNE 27, 2017

Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. PR, Social Media and the Imperative of Content Marketing [UML]. Few are the buyers willing to part with six or seven figures on enterprise technology because a vendor wrote a blog post.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Waxing UnLyrical

JULY 11, 2019

Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements. Mix internal images with UGC. There’s a delicate balancing act to be achieved with website design.

Company 84

Company Brand Branding How To 84

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. For enterprise customers, he says the company’s sweet spot is mid-marketer enterprise and also local offices for global brands. 7) Pricing and customers.

Pitching 63

Pitching Analytics Enterprise System 63