Remove Customer Service Remove Enterprise Remove International Remove Social Media
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

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3 Benefits of Integrating Your Enterprise Social Strategy

Cision

Social media dominates the communication landscape. In fact, 98 percent of Fortune 500 companies rely on social media. Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. So how can enterprise businesses achieve success?

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Talkwalker has introduced a new feature it’s calling Customer Data +. It compares email data with social media data for Coca-Cola. “It’s What sort of data?

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The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Cision unveils retargeting for earned media audiences. See item #1 here for more.

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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Others may be great at local coverage but have no experience on a national or international basis.

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Independent Consultants Share Insights on the Future of the Industry

Solo PR Pro

They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Makasha Dorsey: From what I am seeing, I’d say internal communications processes. The problem is in order to provide quality customer service you must deliver on what you promised.