ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client. Trust is hard to gain but easy to lose.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? Enter reverse engineering.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Watch word counts.

Pitching 54

Pitching Media Media Relations Writing 54

OnePitch

SEPTEMBER 8, 2022

Even though we’re a completely integrated agency, our roots have largely been in public relations. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in a pitch? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Media Relations 98

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Public Relations builds trust and credibility. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy.

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

AUGUST 30, 2022

The service enables customers to convert “their press release from PR Newswire into a digital media asset that can be…placed across paid publications.”. The public relations software firm allegedly ran afoul of federal and state wage laws by failing to appropriately pay sales representatives who worked overtime. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 123

Technology Publicity Software Print 123

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Over the years, we’ve uncovered some amazing, easy-to-use and best of all – free – tools the search engine offers that can make a big difference in a media relations program. Google Trends.

Google 98

Google Data Pitching Tools 98

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Having more search results increases your SEO (search engine optimization). His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Ishmael's Corner

MAY 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. A corporate feature in a mainstream publication is the PR equivalent of a home run. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Engineering 60

Engineering Corporate Storytelling Communications 60

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

Meeting 73

Meeting Automotive Engineering Journalism 73

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. Here’s my take on the risks and rewards of incorporating generative AI in public relations. Today, generative AI and ChatGPT are doing the same for certain aspects of the PR industry.

Publicity 52

Publicity Training Data Tools 52

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content.

How To 315

How To Employee Training Interviews 315

Bianchi Biz Blog

JUNE 3, 2024

What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something. I find it a bit frustrating when I get pitches that are basically the same, but with a few words changed around. Any pet peeves with PR people?

Meeting 98

Meeting Media Training Automotive 98

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. If not, download it right here !

Pitching 100

Pitching eBook Blogging Engineering 100

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Let’s face it – most of us in comms don’t also have, say, engineering or operations experience. Check relevant trade publications. Details like that make a byline more than just another pitch. I saw a piece in [trade publication] where someone said, “[possibly controversial thing].” How would you respond to that?

Interviews 296

Interviews How To Reddit Journalism 296

Bianchi Biz Blog

JUNE 13, 2024

Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists. Anticipate further questions a reporter might ask.

Automotive 52

Automotive Media Interviews Pitching 52

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. What advice do you have for PR people who want to pitch you? Can you tell us what types of stories, trends, or issues are on your radar now?

Meeting 93

Meeting Engineering Journalism Media 93

The Proactive Report

APRIL 6, 2021

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). In simple English – when a website has a high domain authority score it gets more attention from the search engines and ranks higher than other websites.

Leadership 147

Leadership Engineering Enterprise Social Media 147

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

Pitch your story to grandpa. A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch. Certainly tell your gullible uncle and your unconditionally accepting grandpa; but refrain from pitching your cynical aunt or your big brother, who doesn’t cover your beat.

Pitching 199

Pitching Travel Engineering Examples 199

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Along with helping monitor coverage, news and social media, Muck Rack helps provide and share media lists that are always contemporary resulting in stronger pitching success and more media opportunities. . Google Trends.

Tools 232

Tools Radio Trends Pitching 232

5W PR

NOVEMBER 7, 2023

SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. Research the publications, websites, or retailers that align with the target audience and submit the product information early.

How To 78

How To Retail Pitching SEO 78

Shift Communications

JANUARY 30, 2017

How do you know whether your public relations efforts are data-driven or not? How to Pitch a Data-Driven Pitch with… Data! The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Who should we pitch this story to? Just anyone?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 82

Automotive Engineering System Media 82

PRSay

MARCH 29, 2023

Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. Kwittken predicts that PR people will become “communications engineers.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

ImPRessions - Crenshaw Communications

MAY 2, 2023

Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. ChatGPT can often provide context that search engines lack, or that can only be accessed by clicking on multiple links.

Retail 156

Retail Video Pitching Technology 156

Sword and the Script

FEBRUARY 14, 2023

The feature is called “PR Copilot” was “built in-house and integrated directly into our platform by our engineering team but leverages the GPT API as a foundation,” said Innodata CEO Martin Lyster and Diane Vuignier who is vice president of Product Development for the Agility business unit, in response to an email sent with questions.

Software 140

Software Pitching Analysis Community 140

Cision

APRIL 11, 2016

Knowing your target audience is important, but pitching the right contacts is what ultimately leads to winning major publicity. Does your media database have the influencers you’re looking to pitch? Tasked with the school’s public relations, Gomez knew exactly where to turn for help. With nine campuses across the U.S.,

Media 120

Media Engineering Pitching Local 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography.

Agency 205

Agency Pitching Internal International 205

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. I started as a writer-trainee at a biomedical engineering newsletter, condensing information from medical journal features into a few short paragraphs to fit the newsletter format. What advice do you have for PR people that want to pitch you?

Journalism 116

Journalism Automotive Interviews Writing 116

Stern + Associates

JULY 21, 2023

Through strategic digital public relations (PR) efforts, this startup firm crafts engaging social media campaigns, partners with influential bloggers, and promptly addresses customer feedback across various online platforms. They also enhance the discoverability of the release across social media and search engines.

Digital PR 62

Digital PR SEO Engineering Social Media 62

MaccaPR

JUNE 8, 2017

If you’re a Minnesota public relations professional seeking to boost the presence of your company’s lead executive, is there a more coveted spot on Twin Cities radio than News & Views with Roshini Rajkumar on WCCO Radio? What should PR professionals know about pitching a guest on your WCCO Radio Sunday afternoon show? “My

Radio 89

Radio Instagram Pitching Interviews 89

Bianchi Biz Blog

MAY 16, 2022

After 11 years at a publication focused on the design of heavy-duty equipment, I have recently moved to the publication Power & Motion. Since technology is the main focus for my publication, obviously any new technology is going to be of interest. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Media Engineering Journalism 74