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Insider’s Rising Stars of AdTech Recognizes Crenshaw Clients

ImPRessions - Crenshaw Communications

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. “Venkitaramanan’s particular strength lies in her research, scoping, and engineering skills,” according to an Insider article on the winners.

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Is YouTube the new Google for search engine optimization?

Agility PR Solutions

In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. The post Is YouTube the new Google for search engine optimization? The post Is YouTube the new Google for search engine optimization?

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5 Amazing Facts You Must Know About Facebook Advertising


According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

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It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. This means the idea of buying traffic from a social media platform is diametrically opposed to the way the software is engineered. All of them. Even then, these platforms are designed to keep people on the page.

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What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

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How to Engineer the Perfect PR Metric


Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. When I use the term “engineering” metrics, I’m stealing the term from Johna Burke. Want to implement a PR measurement program today? Referral codes.

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How PR Can Support Different Business Functions

Remote PR Jobs

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans. Engineering. Business Development.