Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Turning Data Into Trends.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Burrelles Fresh Ideas

FEBRUARY 20, 2024

A brand mascot is a character that serves as a familiar face across your marketing strategy that viewers can relate to. A playful, bouncy text animation can inject energy into the video, generally suitable for a youthful brand, while a smooth, slow animation can evoke a sense of professionalism and trust.

Video 85

Video Brand Branding Energy 85

Presspage

MARCH 5, 2020

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Looking for an in-depth guide to getting started with SEO?

Brand 88

Brand Branding SEO How To 88

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. The combination of turmoil in the agency market and availability of talent means that new agencies have been able to cut through in a way that might not have otherwise been possible. There’s also innovation in business models.

Agency 117

Agency SEO Groups Energy 117

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:01:02] So what’s a marketer to do? 00:02:34] What are you doing for search marketing? Social media.

Facebook 116

Facebook Video Brand Branding 116

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. They painfully got buy-in across their org and learned about the business side of marketing.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Rock the Status Quo

APRIL 11, 2015

He hired me to handle his online digital presence, starting with organic SEO for his website to boost visibility and website traffic. But putting emotions aside, the entire situation was a reminder of how a business name can sabotage marketing efforts no matter how much expertise you hire. So what happened? Good luck ranking.

SEO 100

SEO Marketing Small Business Google 100

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. Step 1: Set Goals. Image Source.

YouTube 116

YouTube Brand Branding Video 116

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Or your team risks high employee turnover.

Marketing 52

Marketing Technology Internal International 52

David PR Group

JULY 21, 2014

What do every great movie, book and marketing campaign have in common? Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. The answer: a great story. –John.

Storytelling 80

Storytelling Marketing Viral Energy 80

Bianchi Biz Blog

NOVEMBER 9, 2020

The second – and perhaps most powerful – way media coverage can help you extend your reach is through SEO (search engine optimization) on Google and other search engines. Media Relations Adds Credibility, Reach & SEO to Your Campaign. Generate superior SEO in an increasingly Google-Search-driven society ….

Media Relations 101

Media Relations Automotive Media Newspapers 101

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

JUNE 25, 2016

And the chase is not easy work given the target market’s distraction and fickle. Whether in sales or marketing the moments we have to capture and hold the attention of a customer are short at best. SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Contently - Strategy

JANUARY 14, 2020

For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. For Moz, it’s SEO. What content works best?

Strategy 78

Strategy Exercises Content Marketing Energy 78

PR Fuel

MAY 26, 2021

Without a strong digital marketing strategy, it’s difficult to stand out from the crowd. Writing press releases as part of your digital marketing strategy can help! You won’t have to waste time with a broad digital marketing strategy anymore. Instead, you can spend more time and energy reaching your ideal customers.

SEO 52

SEO Engineering Consumer Writing 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Stephen Waddington

AUGUST 12, 2020

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. Innovation in the PR industry is alive and well. What’s your why? Mike Robb.

Agency 161

Agency Meeting Crisis Energy 161

The Resolution Blog

OCTOBER 30, 2017

Month on month doesn’t account for seasonality which affects some brands more than others Was there any difference in the rest of the marketing mix during this period — e.g ads may have been turned off Before the meeting, see if you can get a view on market trends and activity — are your other clients also seeing a dip in sales?

Meeting 120

Meeting How To Radio Energy 120

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. It’s also great for SEO, thanks to the transcript Slideshare automatically creates for an upload. . Hello again, SEO! . The impact can be considerable.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

PR Fuel

JULY 26, 2020

Your company spends a huge amount of time, money, and energy to get your new product ready. A Press Release Can Boost SEO. An unexpected way to use press releases can be to help boost your SEO and increase your web traffic. You Need to Centralize Your Message. Promote Your Next Event. Why issue a press release?

SEO 52

SEO Writing Local Product Launch 52

PR in High Definition

AUGUST 21, 2018

And sometimes you’ve won or lost before you even get on the court; the wrong choice of opponent (or wrong shortlist of agencies) or playing on clay when you’re used to grass – inviting an SEO agency when you need a social media firm – can cause you no end of headaches for the rest of the contract period. and the final smash.

Agency 48

Agency Pitching SEO Comparison 48

Rock the Status Quo

SEPTEMBER 2, 2015

The marketing industry overflows with massive hype about social media – but is it worth the time investment? My general rule-of-thumb is this: what target market am I trying to reach and what percentage of my target audience actively uses the platform ? Ignoring it would be like ignoring SEO and the importance of Google.

Instagram 100

Instagram Pinterest YouTube Social Media 100

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Marketing is a never-ending and a tough role indeed. The PRCA runs many courses on Digital Marketing at £400.

Energy 48

Energy Course Creativity Web 48

ISEBOX

SEPTEMBER 29, 2016

An image tells us immediately if the content is going to be worth our time and energy opening and reading and absorbing the included text. THE WELL WRITTEN PRESS RELEASE #4: WRITE FOR SEO (SEARCH ENGINE OPTIMIZATION). It makes good sense. Our brains process images faster than it processes text. The same is true for press releases.

Infographics 70

Infographics Comparison Energy Video 70

Rock the Status Quo

NOVEMBER 25, 2015

Bloggers get pitched for a variety of reasons, but three seem to be most common: guest posts for a client or employer to fit a PR or content marketing tactic, backlinks for SEO purposes and personal branding. Understanding why you’re being pitched can help you decide if any kind of response is worthwhile.

Pitching 100

Pitching Guidelines Community Blogging 100

MaccaPR

OCTOBER 7, 2014

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

YouTube 61

YouTube Video SEO Trade Shows 61

Communications Conversations

DECEMBER 13, 2019

Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. He was a natural networker and community builder – full of more energy than anyone should be allowed.

Blogging 78

Blogging Agency Community Local 78

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

ReimaginePR

JULY 18, 2016

Videos are a form of emotional marketing, and a very effective one I might add. When your audience members don’t have the time, energy, or focus to read or sift through an article, they’ll check out a video while they’re on the treadmill after work instead. Click Here. #1: 1: They Help You Establish an Emotional Connection.

Video 120

Video Infographics Brand Branding 120

Waxing UnLyrical

JULY 12, 2018

We routinize tasks with the goal of making them easier to process so we can use the mental energy we save on new tasks. Over the last year I’ve written a lot about the social science around why we do what we do. A recurring theme is that our brains are wired for efficiency. We’re talking gigabytes.

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

NOVEMBER 14, 2014

First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. I’m happy to report they agreed!

Blogging 99

Blogging Leadership LinkedIn Google 99

Waxing UnLyrical

JANUARY 27, 2016

It’s cumulative energy. Released on January 27th and already endorsed by Jay Baer, Chris Brogan, Ann Handley and Mark Schaefer with a foreword by Gini Dietrich, it’s an important read for those struggling to integrate content marketing, SEO and social media into traditional public relations tactics. Guest Post by Carrie Morgan.

Customer Service 40

Customer Service Reputation Energy SEO 40

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Wanna Subscribe? Shall We Tweet?

Social Media 61

Social Media Media Crisis Energy 61