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Do news releases REALLY help with SEO?

Communications Conversations

In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” Now, I’m not hear to get into a discussion about the ins and outs of technical SEO mechanisms. So, I ask again: Do garden-variety news releases really help with SEO?

SEO 60
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. Broadcast outlets and publishers also report headwinds , though the views are mixed.

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How to Land a Content Writing Job

Remote PR Jobs

Google Scholar and SEO are your friends. As a paid content writer, be sure to balance your artistic energy with your work. But content writing jobs often also involve following industry trends or deep diving into specific topics. Check in with yourself on your research skills and don’t be afraid to brush up before your first day!

Writing 130
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WaddsCon: March edition

Stephen Waddington

It is high energy, fast paced and fun. WaddsCon is a monthly conference where four people present on a contemporary area of media, marketing, or public relations. Its goal is to provide a platform for original contributors to cover a diverse range of topics. Here is the line-up for March. You can sign-up to join the audience via this link.

Energy 78
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Using Explainer Videos to Nurture Brand Recognition and Permanence

Burrelles Fresh Ideas

A playful, bouncy text animation can inject energy into the video, generally suitable for a youthful brand, while a smooth, slow animation can evoke a sense of professionalism and trust. Animations can guide the viewer’s eye and emphasize key points, making the information more memorable.

Video 87
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Class of 2020 UK PR agency entrepreneurs on growth footing

Stephen Waddington

Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR. It is bringing a wave of energy and innovation into the PR market at an incredibly challenging time. They benefit from the freedom of being able to start from a blank sheet of paper without legacy structures or workflow.

Agency 117
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The GPT-3 marketing and public relations practitioner

Wadds Inc.

The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere. These issues aside there are clear applications emerging for GPT-3 in content marketing, media relations, SEO, and social media. The shiny new toy is an ethical minefield.