Rock the Status Quo

APRIL 11, 2015

He hired me to handle his online digital presence, starting with organic SEO for his website to boost visibility and website traffic. But putting emotions aside, the entire situation was a reminder of how a business name can sabotage marketing efforts no matter how much expertise you hire. So what happened? Good luck ranking.

SEO 100

SEO Marketing Small Business Google 100

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Marketing is a never-ending and a tough role indeed. The PRCA runs many courses on Digital Marketing at £400.

Energy 48

Energy Course Creativity Web 48

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

JULY 12, 2018

We routinize tasks with the goal of making them easier to process so we can use the mental energy we save on new tasks. Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. Over the last year I’ve written a lot about the social science around why we do what we do. A recurring theme is that our brains are wired for efficiency.

Brand 74

Brand Branding Banking Financial 74

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity?

B2B 85

B2B Content Marketing Trends Marketing 85

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Wanna Subscribe? Shall We Tweet?

Social Media 61

Social Media Media Crisis Energy 61

Stephen Waddington

AUGUST 12, 2020

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. Clients want blended, agile, creative solutions to their challenges.

Agency 161

Agency Meeting Crisis Energy 161

Waxing UnLyrical

NOVEMBER 25, 2010

We went to the parade – in crappy weather, I might add – but it’s tough to explain what it’s like to actually see those balloons and floats, to be a part of the excitement and energy of a million strangers, even when it’s raining and sleeting down on you. You have to do it to understand it. He didn’t say anything. Wanna Subscribe?

Hotels 89

Hotels Television Twitter Facebook 89

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Assess your marketing maturity?

B2B 145

B2B Trends Video Course 145

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? This led to an energy and enthusiasm to “get it right&# in a way that naturally seeped into the slides. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Social Media 73

Social Media Twitter Facebook Measurement 73

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. C: No-one’s going to market this book like I will. Hold on a Minute. What book? #1 B: I set the price.

Writing 83

Writing Google Blogging Exercises 83

Journalistics

JANUARY 3, 2016

The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time. If you invest the time and energy to write high-quality, relevant posts with long shelf life, you can continue to attract new readers regardless of how frequently you post.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time. If you invest the time and energy to write high-quality, relevant posts with long shelf life, you can continue to attract new readers regardless of how frequently you post.

Blogging 40

Blogging Analytics Google Writing 40

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

DECEMBER 2, 2010

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. One of the most creative cover letters I received was one sentence; 14 words, to be exact. Creativity will only get you so far.

Interviews 83

Interviews Creativity Twitter Facebook 83

Victorious PR

FEBRUARY 22, 2023

Victorious told us what they would do for us and delivered exactly as promised” Christian Santiago here has been featured all over the place and has increased the traffic to his website by 93% without any changes to the website’s SEO. Marketing is saying ‘Look at me, I’m awesome!’ Hope and pray strategies are a thing of the past.

Publicity 52

Publicity Video Pitching Google 52

Waxing UnLyrical

DECEMBER 9, 2010

Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. My group’s enthusiasm and energy was contagious, and kept us going throughout all the bumps. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Video 87

Video Facebook Twitter Viral 87

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. You’ve invested a ton of time, energy, and money producing this asset, so you have much riding on its success.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

ISEBOX

SEPTEMBER 29, 2016

An image tells us immediately if the content is going to be worth our time and energy opening and reading and absorbing the included text. THE WELL WRITTEN PRESS RELEASE #4: WRITE FOR SEO (SEARCH ENGINE OPTIMIZATION). It makes good sense. Our brains process images faster than it processes text. The same is true for press releases.

Infographics 70

Infographics Comparison Energy Video 70