NewsWhip

NOVEMBER 9, 2022

The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. . More retailers commit to closing on Thanksgiving. This year the popular retailer is closing once again, this time joined by several other major players. .

Twitter 148

Twitter Brand Branding Retail 148

NewsWhip

JANUARY 19, 2024

Regardless of whether or not Musk believed his comments were responsible for these decisions, companies kept leaving, and soon a flood of articles were published reporting that Walmart was next in line, with Reuters having the top story about the retailer overall. million engagements on the platform.

Advertising 78

Advertising Advertising Brand Branding 78

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

Prohibition

OCTOBER 2, 2023

Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come. Employees can become brand ambassadors, and they can be leveraged to amplify a brand’s message in a more personal way. We’ll be speaking all about business failures blended with social media strategy.

B2B 77

B2B Trends Strategy Marketing 77

Melissa Agnes

MARCH 12, 2014

Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. Your employees are your representatives and they are expected to behave decently, with respect and compassion. So what are the basics here?

Report 243

Report Crisis Communications Crisis Management Crisis 243

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” A lack of inclusion can sometimes be seen in employee surveys. One survey conducted by the E3 Taskforce, a group made up of U.S.-

Agency 100

Agency How To Survey Employee 100

MaccaPR

JULY 24, 2019

The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales.

Corporate 116

Corporate Retail Policies Employee 116

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. Sure, beauty and retail brands have thousands of pieces of content to choose from daily. Your employees! Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? What do you see?

Brand 215

Brand Branding Instagram Video 215

5W PR

JUNE 16, 2021

Joe had been sharing photos next to piles of rare pairs of sneakers, and selling those sneakers at prices far higher than the retail ones. When the report surfaced, many casual sneaker enthusiasts as well as diehard sneakerheads ended up commenting on the situation on social media platforms.

Crisis 88

Crisis Retail Policies Corporate 88

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. In the simplest terms, earned media amplification is the delivery of content produced by a third party to an audience of your choice.

Marketing 195

Marketing How To Measurement Advertising 195

PRSay

JULY 22, 2022

When Dr. Alisha Reed graduated from pharmacy school and was hired at a retail pharmacy, she soon found herself working long hours, including on weekends and holidays. Until then, she had been sharing the details of her life on social media, but she chose to grieve privately. FLY” is an acronym for “First Love Yourself.”)

Retail 116

Retail Strategy LinkedIn Employee 116

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

Survey 87

Survey Measurement Employee Retail 87

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors.

Reputation 78

Reputation Retail Nonprofit Viral 78

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Articles about vaccine mandates had strong engagement, especially when it came to brand decisions affecting employees.

Crisis 78

Crisis Brand Branding Airlines 78

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Theranos founder and CEO Elizabeth Holmes rise to media adulation was a rocket ship. Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. Gordon, partner at Schwartz Media Strategies. The fall has also come at high velocity.

Ethics 98

Ethics Employee Crisis Internal 98

5W PR

AUGUST 16, 2019

Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers. Leverage All Your Social Media. It’s estimated that more than 200 million people in North America currently use social media. Smart marketers have been quick to jump on social media for marketing as well.

YouTube 68

YouTube Social Media Engineering Media 68

Solo PR Pro

SEPTEMBER 21, 2021

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. From freelance to firm. We work as a network within ourselves,” she says.

Meeting 91

Meeting Retail Groups Hotels 91

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My agency was lucky in that we had four years under our belt and several ongoing companies as clients – digital versions of media brands and ecommerce portals for known retailers. It was a nightmare of employee churn. Like all bubbles, it burst in a cruel and messy way. But it was an astonishing ride with plenty of lessons.

Agency 220

Agency Retail Reputation Course 220

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. As an example.

Media 202

Media Storytelling Technology Data 202

Presspage

FEBRUARY 9, 2018

That begins with translating product information, business communications, and media collateral. Innogy is Germany’s leading energy company, with revenue of around €44 billion, more than 40,000 employees and activities in 16 countries across Europe. The team must communicate in the local language for each market.

Strategy 83

Strategy Energy Local Retail 83

The Resolution Blog

JULY 9, 2018

For instance, The Body shop employes 17,000 people, Virgin Media 13,000 and B&Q 25,000?—?many Don’t forget all the employees all have social channels too. It has a big impact in the retailers decisions. Have you ever wondered how retailers choose how prominent to place each product? It’s a snowball effect?

Retail 168

Retail Internal International Twitter 168

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too.

Reputation 62

Reputation B2C Ethics Trends 62

Deirdre Breakenridge

NOVEMBER 21, 2018

For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. Does your organization have a social media account? Patagonia’s support of employee activism creates an incredible opportunity for professional development. Offer to help create new content. Offer to help craft an upcoming newsletter.

Communications 171

Communications Nonprofit Training Study 171

PR in High Definition

AUGUST 30, 2017

Taking PR content and coverage beyond any PR campaign you’re delivering should be high on your agenda, to take your success beyond earned media. One of the easiest ways to amplify coverage is using your paid media – the channels that require cash to extend your influence beyond your owned and shared networks.

How To 48

How To Media LinkedIn Retail 48

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. How are its employees treated? I’m not talking about a social media upvote or a Facebook “like.” What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Some PR agencies fall into a trap of chasing only only large, brand-name clients.

Small Business 168

Small Business SMB Local Viral 168

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. Southwest Airlines employees celebrate passenger’s 104th birthday. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

MAY 18, 2018

But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. Netflix frequently invites two-way conversation and participation of its customers, especially on social media.

Brand 149

Brand Branding Storytelling B2B 149

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Little known fact: You led social media management for the Business Journal during your time there. Cloud out of college.

Radio 167

Radio Journalism Interviews Energy 167

PR in High Definition

APRIL 26, 2021

Deliveroo has also been under fire from employees protesting against their poor treatment by the company. Cryptocurrency has been dominating the media for months and continues to be all over the news, with the cryptocurrency market having just hit $2 trillion , but now it’s making headlines for other reasons. So, what went wrong?

Trends 62

Trends Banking Energy Retail 62

Communications Conversations

DECEMBER 7, 2015

The data discussion has been so big, in fact, that there’s often room for nothing else when it comes to digital and social media strategy. I know it’s an important component to any successful digital or social media marketing program. Especially with companies like REI giving their employees the day off after Thanksgiving.

Data 60

Data Social Media Media Big Data 60

Prakkypedia

JANUARY 19, 2020

Be wary of fake social media posts. The key is to provide a ‘no strings attached’ donation, shared with a comment from the heart – and perhaps with input from employees. I’ve seen some retailers say they’ll donate a whole day’s takings, for example. Supermarkets and retailers donating goods.

Communications 78

Communications Retail LinkedIn Radio 78

5W PR

APRIL 23, 2020

What will matter to many of them in the future is how the brand treated its employees during the pandemic. When asked which retail technology consumers were most interested in using, 71% voted for a cashierless experience. Consumers have also been watching brands that were popular with them before-COVID-19. According to U.S.

Consumer 97

Consumer Survey Retail Software 97