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4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper! McDonald’s.

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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

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The 1st Winner of the PR Expanded Student Video Contest is …

Deirdre Breakenridge

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners.

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Crenshaw Communications Adds Experienced B2B Tech PR Leadership

ImPRessions - Crenshaw Communications

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

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Vibe Check: Can you Communicate with your Gen Z Employees?

Buchanan PR

It’s important for senior employees to have some basic understanding of this language. In addition to being known for their confusing new words, one of the core characteristics that sets Gen Z-ers apart is their exposure to technology. The post Vibe Check: Can you Communicate with your Gen Z Employees? labor force by 2030.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The key to this is a strengths-based attitude. Home sweet home? Probably not.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture.

Corporate 272