Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Rethinking internal and external comms.

Marketing 167

Marketing Employee Content Marketing Training 167

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. We must continually apply new technology tools and a data-driven approach to verifying maximum influence.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. One foundation of a good public relations campaign is reputation management. Maximize your digital footprint.

Reputation 185

Reputation SEO Web Community 185

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. There are several reasons why one business would acquire another. Did you know?

Company 148

Company Tools Technology Software 148

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. Doing right by your employees.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. The People and Communities Who Helped Me Build a Career.

Community 115

Community Software Education Web 115

Communications Conversations

JANUARY 5, 2016

My internal and employee comms friends aren’t going to like this post. You know, those vast wastelands of information that are supposed to serve as a key employee communications channel? From org charts to employee announcements to communications templates. But, we fail on the technology side. Not one bit.

Corporate 60

Corporate Employee Web Tools 60

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 2) SocialChorus adds new employee comms products.

Industry 85

Industry Media Technology Employee 85

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Minor notes from the world of PR technology. Is this a rebrand?

Software 152

Software Tools Print Technology 152

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Flack's Revenge

MAY 17, 2018

The field of cybersecurity technology is a different animal, however. They see what’s happening on the dark web. In one case, we were working with a client’s head of research, who uncovered — and encouraged us to share with the media — the identity of a key suspect in a major international hacking incident.

Ethics 120

Ethics Banking Journalism Guidelines 120

Flack's Revenge

DECEMBER 11, 2018

You need to have a way of activating stakeholders on social media, like employees, because their efforts are likely to go further and advance a brand’s efforts. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. You need to be both engaging and worth engaging.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. PE Firm Buys 3 PR Tech Vendors.

Reputation 85

Reputation Technology Tools Data 85

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

PR 20/20

DECEMBER 5, 2022

How can we introduce HubSpot to our team and train them on the technology? To increase adoption, what resources can we provide our team with, both internal and external? Your strategy should be thorough, but you don’t want to overwhelm your employees as they work to understand a new platform. Connecting Your Tech Stack.

How To 77

How To Tools Knowledge Base Meeting 77

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media has changed the world of PR and it’s for the better.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 101

Software Analysis Data Tools 101

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. The company does not field its own web crawler, so it gets all its content through partnerships. Second, the platform is built on modern technology.

Tools 157

Tools Media Software Analysis 157

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. If there is a difference it’s the pace.

Publicity 164

Publicity Ethics Data Community 164

The Awards Blog

SEPTEMBER 9, 2019

But with focus and attention, and an eye for the right amount of budget, an awards program can offer benefits both internally and externally for an organization. To make things easier, publish the content on the Web and provide hyperlinks. . Hint: the reviewers or judges might be looking at your submission on a mobile device.)

Case Study 66

Case Study Conference Advertising Advertising 66

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

APRIL 27, 2019

77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 90

Survey Journalism Study Pitching 90

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Human Resources is uneasy about adopting an employee social media policy. My own experiences echo these findings. It Demands Accountability.

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. Additionally, The Next Web pointed to Sprint, Netflix, and, L’Oreal, among others. It’s true of course, but it’s a problem of our own creation. It’s not the only study to point to this trend.

Creativity 76

Creativity Study Survey Advertising 76

MaccaPR

JANUARY 4, 2018

That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms. It makes our employees work three times as hard for this client. One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work.

Agency 0

Agency Advertising Advertising Leadership 0

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

JANUARY 22, 2019

In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. 8) Just for fun: in just a word or a phrase, fill in the blank: One company with marketing you admire is… (GK) Patagonia.

Brand 77

Brand Branding Banking Consumer 77

PR in High Definition

SEPTEMBER 7, 2017

Replied the technology company. Web pages should include keywords, but it needs to sound natural. One easy way to encourage workforce sharing is to create an internal newsletter with content that can easily be shared at the click of a button, sending out a pre-written tweet and update. Shouted the PR executive. Excellent news!

LinkedIn 59

LinkedIn Google SEO Employee 59

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Today, we provide the full range of public communications services – public, governmental and media relations, social media management, event and conventions, graphic design, web creations, and project management.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PR in High Definition

MARCH 23, 2017

Replied the technology company. Web pages should include keywords, but it needs to sound natural. One easy way to encourage workforce sharing is to create an internal newsletter with content that can easily be shared at the click of a button, sending out a pre-written tweet and update. Shouted the PR executive. Excellent news!

LinkedIn 59

LinkedIn Google SEO Employee 59

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. billion ,” according to a new report from Burton-Taylor International Consulting. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174