Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Building Your Business With Internal Collaboration. Measuring employee engagement in internal communication.

Inside Dell Technologies’ pioneering social media monitoring operation

PR Daily

That’s the daunting yearly challenge facing Dell Technologies’ social media support team, which won a 2019 PR Daily Digital Marketing and Social Media Award in the “Social Listening and Real-Time Response ” category for its nimble digital efforts. Social media listening is about more than preemptively sniffing out potential problems, says Nishant Mishra , director of social media programs at Dell Technologies.

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Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

Sword and the Script

There’s an internal education requirement for every new experiment, initiative or program, that’s above and beyond what has been traditionally required. Web 2.0 It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. It democratized media and brought technological change that has fundamentally shifted marketing, so long as there remains a world wide web. 1) Web 2.0

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” What do you hope to learn at the PRSA 2015 International Conference?

Download the ebook 'Optimizing your Newsroom for International Audiences'

Presspage

For organizations doing business internationally, the added complexity of a globalizing economy and the need to communicate with different audiences in different geographical locations, time zones, and languages makes it a challenge of serious proportions. This ebook is an introduction to the basics for running a newsroom for international audiences. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies.

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. And now, here’s this month’s PR technology summary…. Internal data such as survey responses, call center data or customer service email data according to a company representative.

How the coronavirus has spread online

NewsWhip

This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic. She’s most interested in the future of technology and its impact on humanity. Digital Journalism coronavirus earned media Facebook engagement web engagementHow the coronavirus has spread online.

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New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. But there are implications well beyond PR – technology increasingly determines not only the news we read, but has a role in everything from banking to education, transportation, healthcare and beyond. ” Increasingly the technology platforms (the social networks and search engines) are the computers.

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3 keys to keep employees focused while working from home

PR Daily

As companies navigate this new landscape, leaders will need to figure out how to help their remote employees maintain their focus by addressing two key issues: technology and human interactions. Technology presents an opportunity and a challenge. Working remotely presents businesses with both opportunities and challenges—and many of these involve technology. COVID-19 Employee Engagement Internal Communications The Workplace

Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. c) PR Tech Reviews based on my review of the technology (1-2 per year).

30 jobs in the PR and marketing world

PR Daily

This position will manage campaigns in North America and Internationally. See what else we have in our weekly professional pickings: Senior manager of executive and internal communications—GitHub (California). Junior web developer—Ragan Communications (Illinois). Technology content manager—Verizon (Texas). Find out which skills help you stand out in a crowded job market, then check out our list of current job openings.

B2B Marketers: Even more data is coming, are you ready?

Shift Communications

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. If you are a manufacturer, how are your internal systems keeping up with and tied to marketing demand?

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Crenshaw Communications Wins 2020 PRSA-NY Big Apple

ImPRessions - Crenshaw Communications

The campaign highlighted the lack of gender diversity among speakers at events for key industries and culminated with a full-day conference on International Women’s Day showcasing business women in C-level positions. Crenshaw Communications Wins 2020 PRSA-NY Big Apple.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Web 2.0 Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Every pro has her go-to channel for tracking news developments in technology. While heavy hitters like Microsoft (Yammer) are racing to develop applications to compete with Slack , and competitors like BaseCamp and Trello offer solid alternatives, it remains the best option for the Crenshaw Communications team for internal collaboration.

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What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. With the Tiny Pitch app you’re able to create modern Web news releases on your desktop, or quickly create them in real-time via your smartphone. Yellowdig is an internal collaboration tool.

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

For example, by implementing event tracking, a hospital could determine how much or little information to ask for on web-based intake forms. Finally, look at the hospital’s internal Internet range via filtering, especially if the hospital offers free WiFi to patients and families. Vice President, Marketing Technology. Analytics Marketing Marketing Technology Metrics Strategy

{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

Novice data analysts often assume that a data source, especially an internal one or one from a bespoke source like Google Analytics™, is inherently clean. For example, in my web analytics, if I’m attempting to forecast my traffic for the next year and I know anomalies are present, I should engineer them out. Vice President, Marketing Technology.

Newspapers Getting Their Game On

Flatiron Communications

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit.

How PR Tech Will Transform the PESO Model (& Your Life)

TrendKite

originally posted on MarTech advisor A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. A quick glance at any marketing technology landscape will confirm an abundance of technology and choices (just check out the Chief MarTech supergraphic !). So, what is the biggest untapped opportunity to drive change in marketing through technology? Its technology-enabled workflow, certainty and measurement.

When it comes to content… Go local!

Presspage

According to the Similar Web Search Report , organic search equates close to 95% of all traffic. This would allow your newsroom’s localized content to contribute to bottom line web traffic a lot quicker. The good news is that a global newsroom rollout can be done at a fraction of the in-house costs and with technology and workflow far superior to what your IT team can build. How to Optimize your Newsroom for International Audiences Part 3 of 6.

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9 hallmarks of outstanding website copy

PR Daily

Gather a wide range of feedback from web strategists, graphic designers and IT folks, but also get opinions from PR, execs and members of your target audience. Each webpage you create should adhere to an internal logic that enables visitors to process crucial information quickly. Writing web content should be an exercise in selectivity and restraint. More than half of all web traffic is now mobile , after all. Think of your web copy in narrative terms.

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The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

As Chief Marketing Officer and Co-Founder of Orbit Media Studios , Andy Crestodina has spent most of his career providing insight and guidance on web strategy to over 1,000 companies. Follow him on social media to benefit from his enthusiasm for web strategy. Brian Fanzo is not only a social media strategist, but also an international keynote speaker, co-host of two podcasts, and the founder and CEO of iSocialFanz , a strategy consulting agency.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” AMEC (International Association for the Measurement and Evaluation of Communication) created and revised the Barcelona Principles over the past decade to redefine how PR should be measured.

Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

The field of cybersecurity technology is a different animal, however. They see what’s happening on the dark web. In one case, we were working with a client’s head of research, who uncovered — and encouraged us to share with the media — the identity of a key suspect in a major international hacking incident. In the News Tech PR Technology cybersecurity ethics journalism newsjacking PRTech PR is usually not about life or death issues.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” AMEC (International Association for the Measurement and Evaluation of Communication) created and revised the Barcelona Principles over the past decade to redefine how PR should be measured.

Five Ways Social Media Makes your Planning Process More Strategic

PRSay

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business.

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”.

95 helpful tools and resources for communicators

PR Daily

Sanguine professional prospects aside , communication pros have at their fingertips a splendid array of tools and technology that can make their work more efficient, robust, compelling and insightful. EVENT: Create powerful corporate content that engages internal and external audiences.]. Survey forms for external or internal research. Online survey platform for external or internal research. Similar Web. It’s a wonderful time to be a communicator.

80 Communications and Public Relations Jobs Available Now

Media Bullseye

Media Relations Specialist , King Abdullah University of Science and Technology (KAUST), Thuwal, Saudi Arabia. Producer/Editor , Amnesty International, Washington, DC; New York, NY; Atlanta, GA or Oakland, CA. Email Specialist , Amnesty International, Washington, DC; New York, NY; Atlanta, GA or Oakland, CA. Email Engagement Manager , Amnesty International, Washington, DC; New York, NY; Atlanta, GA or Oakland, CA. Content Coordinator , Care International, Atlanta, GA.

95 helpful tools and resources for communicators

PR Daily

Sanguine professional prospects aside , communication pros have at their fingertips a splendid array of tools and technology that can make their work more efficient, robust, compelling and insightful. Survey forms for external or internal research. Online survey platform for external or internal research. Similar Web. It’s time to embrace technology, learn a new skill, try different platforms, and take advantage of resources that provide a competitive edge.

Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

According to the International Data Corporation (IDC), it's predicted that spending on artificial intelligence systems will reach $97.9 Be alert for for the latest technologies and seek ways AI can help your marketing to succeed. The most recent data shows that mobile devices now represent 52% of total web traffic -- that means that you could lose out on 52% of your audience by not being mobile-ready. What's the secret to crushing it in marketing this year?

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Why Newswires? The Past, Present & Future of Trusted News

Business Wire

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger.

30 jobs in the PR and marketing world

PR Daily

The right candidate will join more than 180 people who currently work for NewsCred, and will be part of the organization’s vision, as stated below: We're not making small changes; we're building technology to completely rethink how people create, consume, and share their stories with the world. You should also have at least three years of experience editing Web content and experience managing content production. Internal communications officer—BASF (North Carolina).

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. This work is being woven into the development of a new web platform that will enable us to serve up content that is important to our clients and stakeholders in the way they want, when they want.

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms. The best thing about having interns is that they will simply do what you ask for relatively cheap.

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An Amazon Executive’s 4 Secrets to Capturing and Maintaining Your Audience’s Attention

PRSay

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. In her 45-minute talk, Graham shared four tips for capturing and maintaining your audience’s attention — applicable for everything from effective internal communications to working with prospective clients.

Using Twitter for PR events

PR Conversations

It can also be useful for those using geosocial networking technology to be able to connect on arrival and with others. Wifi technology. For example, the International History of PR conference (#ihprc2011) created a post-event video which gives a high profile to those who tweeted (many of whom are regular PRC conversationalists). Classic PR Conversations PR Techster Audience Blogs Comment events Journalists Public Relations Social media twitter Web 2.0

4 SEO trends communicators should track

PR Daily

RELATED: Overcome your biggest challenges in internal comms, PR and social media ]. Optimize your website with a responsive web design to be mobile-friendly. Content farms” are web pages stuffed full of low-quality content from other sites to drive ranking on search engine results pages. Take advantage of mobile technology and “internet of things.”. For this reason, you need to ensure that you consider mobile web browsers when looking at SEO.

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Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

The speed of business continues to accelerate – to compete business have to find ways to bring better content to market faster without sacrificing quality; to do this they must break down bureaucracy, internal politics and hire people with the experience they can trust to act accordingly. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. You can’t manage everything on the web, but there’s plenty that is under your own control, and the first step is to optimize all the pages you own. One foundation of a good public relations campaign is reputation management.