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PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound.

SEO 203
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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. One new kid on the block that’s still underused in PR is voice search. billion by 2024.

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What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. Several former interns emerged as key members of our staff in recent years.

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Download the ebook 'Optimizing your Newsroom for International Audiences'

Presspage

This ebook is an introduction to the basics for running a newsroom for international audiences. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. PressPage provides the global newsrooms for Toyota, CBRE, Velux, Logitech, Mercedes, EPSON and many more.

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Crenshaw Communications Wins 2020 PRSA-NY Big Apple

ImPRessions - Crenshaw Communications

New York, NY, October 5, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR category for its outstanding campaign on behalf of Event Success Platform, Bizzabo.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. “A More internal comms. More internal comms. Force multiplier. Demands of immediacy.