ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. How are its employees treated? There are a few things that PR-driven storytelling does that will never be mechanized or automated. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Cision

OCTOBER 8, 2015

Investing in training employees pays big dividends. When employees understand why it’s beneficial to engage in social media and how to do it effectively, the results are strong and measurable. Using specialized social media listening techniques, the brand can measure business impact from employee engagement. Employee Advocacy.

Social Media 120

Social Media Brand Branding Airlines 120

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 148

Employee Print Writing Survey 148

ImPRessions - Crenshaw Communications

MAY 18, 2018

government when it refused to unlock the San Bernadino shooter’s iPhone. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories.

Brand 149

Brand Branding Storytelling B2B 149

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

APRIL 15, 2022

But there are ways to make sense of the complex challenges facing businesses, governments and society as a result of the pandemic, the conflict in Ukraine and larger issues like climate change, racial bias and the ever-widening gap between the haves and have-nots.

Energy 62

Energy Government Internal International 62

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. But it’s employee retention and engagement that will take priority.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. The importance of storytelling in PR . What is content marketing and how can it help your business?

Social Media 118

Social Media Fashion Media Travel 118

Landis PR

DECEMBER 12, 2022

Storytelling value is created when companies embark on new sustainability practices or can share the results of sustainable development. Business and industry leaders that can demonstrate the ability to grow profits and minimize environmental impacts can increase their share of voice with eco-conscience consumers.

Financial 52

Financial Government Storytelling System 52

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

PR Job Coach

JANUARY 5, 2015

And public relations is an important mechanism in helping organizations, including governments, effectively carry out their missions and responsibilities. Public relations is crucial in building trust with people who have a vital stake in an organization’s operations and success. Fasten your seatbelts.

Publicity 100

Publicity Enterprise Government Storytelling 100

Newsfile

MAY 11, 2023

Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. Examples: Citi Releases Annual Environmental, Social and Governance (ESG) Report for 2022 Ivanhoe Mines Publishes 2022 Sustainability Report Send an ESG Press Release 2.

Writing 52

Writing Energy Training Education 52

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

NewsWhip

FEBRUARY 19, 2020

Prada is now required to provide sensitivity training for their New York employees within 120 days of signing the agreement. Now, city governments are involved. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.

Training 97

Training Brand Branding Fashion 97

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Internal meets external comms: Zurich Insurance In the past 10 years organisations have slowly shifted from trying to lock down employee social media activity to promoting policies and procedures that actively promote its use. It also misses the point. It’s a recommended listen. ??

Tools 69

Tools Insurance Insurance Handbook 69

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

SEPTEMBER 8, 2020

Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 95

Survey Industry Leadership Study 95

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere?

Communications 62

Communications Wikipedia Meeting Technology 62

Stern + Associates

FEBRUARY 9, 2023

government, multinational companies and global entities such as the World Health Organization – examine complex legal, ethical and regulatory issues surrounding biotechnology and emerging sciences. For decades, acclaimed bioethicist, futurist and legal scholar Alta Charo has been helping organizations – including the U.S.

Engineering 62

Engineering Biotechnology Leadership Technology 62

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. If Greek mythology is your jam, Circe is the collision of ancient storytelling and modern twists. American Fire , by Monica Hesse. Circe , by Madeline Miller.

Storytelling 28

Storytelling Education Television Government 28

Stephen Waddington

JUNE 15, 2017

The IPC is the governing body for the international paralympics. Central to the overall management and direction of the IPC, they are masters of storytelling and, at a time of crisis, are trusted with navigating us through choppy waters to calmer seas.”. International Paralympic Committee (IPC): enhancing and protecting reputation.

Publicity 118

Publicity Corporate Reputation Community 118

PR Conversations

SEPTEMBER 18, 2014

In terms of practice areas, governments and not-for-profit sectors have emerged as Canada’s largest employers of senior public relations professionals. Considering that Canada’s private companies employ three times as many staff as its governments, and exponentially more employees than non-profit organizations, this result is surprising.

Study 99

Study Measurement Survey Education 99

Sword and the Script

AUGUST 2, 2016

I have had a lot of exposure to the government side of public affairs. That’s why both PR and advertising need strong storytellers and clever marketers.”. There’s a lot to learn from younger employees, especially if they’re the demographic we want to reach. Tried and true storytelling can often be applied to new channels.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Landis PR

JANUARY 3, 2022

Second, internal communications and communicating with employees will be central to the success of every organization. Governments and key stakeholders including consumer groups and activist shareholders are expecting companies to do more on the ESG – Environmental, Social and (Corporate) Governance – front. Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

MAY 28, 2015

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. I thought, “Holy cow, you could really see that message from Space?”

Film 48

Film Marketing YouTube Advertising 48

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. Why do you work in PR? Where would you most like to practise PR?

Energy 53

Energy Measurement Internal International 53