Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s).

How To 370

How To Biotechnology Case Study Leadership 370

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Social Media 184

Social Media Media Leadership Community 184

Remote PR Jobs

SEPTEMBER 25, 2023

While content is a fairly general term, it's important to note that there are different types of media that can be leveraged in the process. Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. At Influence & Co.,

Media 100

Media Pinterest LinkedIn Case Study 100

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

All PR teams want to earn coverage in top-tier media outlets. At the same time, every PR plan should include another type of media – relevant trade publications. More thought leadership opportunities. Pitching trade press can be easier than getting a story in a large media outlet. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

5W PR

MARCH 28, 2024

Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view. This hands-on approach shares good news and addresses any worries raised in the media, nurturing transparency and accountability.

Company 78

Company Publicity Financial Crisis Communications 78

PRSay

NOVEMBER 4, 2022

Similarly, social media must assume responsibility for the information being shared on its platforms as their dominance as a news source grows. Fortunately, social media platforms have been proactive in developing thoughtful interventions to address false and misleading posts. Other parts of the country fared much worse.

Ethics 162

Ethics Social Media Education Resources 162

PRSay

MAY 14, 2021

APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., In 2002, Turk joined Virginia Commonwealth University as its director of the School of Mass Communications (now the Robertson School of Media and Culture). PRSA named Turk as its Outstanding Educator in 1992.

Education 135

Education Journalism Leadership Interviews 135

Shift Communications

DECEMBER 9, 2021

Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too. Most executives choose to become active on social media to establish thought leadership presence within their industry.

Social Media 113

Social Media Communications Media Leadership 113

Karen Freberg

JANUARY 20, 2020

I am thrilled we will have the Educators Summit again at Cannes Lions this year! This event would not have happened without the investment, support, and leadership of Steve Latham. What has been exciting is to be able to see who will be attending as far as educators and schools go.

Education 56

Education Industry Case Study Conference 56

PRSay

MARCH 29, 2018

Members of PRSA’s Counselors to Higher Education Section will meet April 11–13 in Nashville, Tenn. Communicators in higher education, especially at liberal arts colleges, face extreme pressure to show the value of this type of educational experience. for their annual Senior Summit.

Education 63

Education Communications Privacy Construction 63

ImPRessions - Crenshaw Communications

MAY 24, 2022

Those “boring” categories require research, education, and commitment by buyers. Earned media builds brand credibility. Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. B2B PR educates customers. Here’s how B2B PR supports sales.

B2B 170

B2B Brand Branding Education 170

The Hoyt Organization

APRIL 23, 2024

That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public. For a non-profit, goals could range from increasing donations or volunteers to getting more media coverage for a particular cause. It stands for Paid, Earned, Shared, and Owned media.

Strategy 75

Strategy Nonprofit Social Media Leadership 75

Landis PR

JANUARY 30, 2024

There’s a need for education when discussing how PR can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. The first step is education. The C-suite and HR first need to gain a solid understanding of Diversity, Equity, and Inclusion and educate from the top down. The problem is simple. It’s not a new problem.

Employee 156

Employee Community Groups Interviews 156

Waxing UnLyrical

MARCH 7, 2013

Defining appropriate relationships within education used to be simple. As a self-labeled workaholic (half in jest, I admit this) who feels abnormally responsible for the students who grace my high school classes, social media has challenged me to draw deliberate lines that I dutifully try to respect. Guest post by Starr Sackstein.

Education 89

Education Social Media Media Newspapers 89

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Episodes are released almost daily, aimed to inspire and educate would-be entrepreneurs. Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more. This is an educational resource for budding entrepreneurs to listen to as they will hear real and raw conversations about succeeding.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

OCTOBER 31, 2023

Counselors to Higher Education (CHE): The CHE celebrates its 25th anniversary and explores the “Power of Voice” in higher education communications and marketing. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Onclusive

MAY 4, 2020

The volume of news content being published, as well as the consumption of news media, has spiked. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. People need more right now.

Crisis 464

Crisis Publicity Exercises Trends 464

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. Public trust has eroded in all major institutions, including higher education. Public trust has eroded in all major institutions, including higher education. “It Serving the greater good.

Publicity 145

Publicity Journalism Media Education 145

PRSay

APRIL 25, 2024

Looking at the SWOT, find the key areas where you need to develop further through life, work or educational experiences. Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. It can get your foot in the door.

Strategy 78

Strategy Brand Branding Leadership 78

Sword and the Script

JULY 13, 2021

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . social media, content, etc.). Business leaders who think great comms can solve poor leadership.”. Educating execs on comms is a “superpower”.

Communications 161

Communications Survey Education Leadership 161

Sword and the Script

MAY 11, 2021

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. Shortage of digitally savvy executives .

Study 95

Study Company Leadership Education 95

PRSay

OCTOBER 8, 2020

We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. Using our writing and communications skills, we can write op-eds and blogs, and activate our media networks. Her passion is to empower others through education and mentoring.

Education 211

Education Writing Leadership Resources 211

Deirdre Breakenridge

MAY 8, 2018

These opportunities align with three main areas of the organization’s mission statement: enhancing education, broadening network and launching careers. Enhancing Education. The most recent one was focused on public relations disasters and social media. Membership benefits extend past the events that students can attend.

Education 232

Education Conference Meeting Crisis Management 232

Flack's Revenge

DECEMBER 12, 2022

Some say the move was about Facebook’s effort to recapture leadership on the heels of lots of bad press, stagnant numbers, and the flocking of a newer generation to other platforms, like TikTok. It would be wrong to blame all the hype and the exuberance on the media and VCs. A post on McKinsey & Co.’s But you have a job to do.

Real Estate 156

Real Estate Case Study Technology Education 156

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 150

How To Employee Leadership Nonprofit 150

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. They dominate key creative roles in the sector, shaping what goes on culture, media, and television. Those from privileged backgrounds are twice as likely to land a job in a creative occupation.

Creativity 149

Creativity Industry Policies Mobile 149

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. Yet the need here is not mere public relations messaging, but leadership and action. ” 2020 Brings A Leadership Test. Leadership is hard to define, except when it’s absent.

Leadership 156

Leadership Corporate Energy Government 156

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Government agencies, non-profits, and advocacy groups utilize communication strategies to garner public support for initiatives, educate the public on policy issues, and build momentum for social change.

Communications 78

Communications Policies Product Launch Reputation 78

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. Mike Falkow is the Creative Director of Meritus Media Inc. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Stern + Associates

FEBRUARY 16, 2023

Besides having the minimum of a well-optimized website and an active social media presence, email newsletters can be a powerful tool to directly engage with your audience and nurture leads. The content should educate and inform to position your business and its executives as a go-to source for decision-makers.

B2C 103

B2C Leadership B2B Education 103

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 141

Technology Crisis Management Social Media Training 141