Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.
PR Conversations
NOVEMBER 22, 2023
Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation?
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