Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. How long have you been in journalism and how did you get started? My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018.

Automotive 85

Automotive Report Meeting Radio 85

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. First, write as much as you can! The potential for what we can do.

Education 227

Education Writing Pitching Groups 227

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started?

Meeting 60

Meeting Automotive Transportation Media 60

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Guest blogging is when you write a unique article to be published on an external website.

Blogging 62

Blogging Google SEO Writing 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

JUNE 4, 2015

You Think a Top Journalist Will Beg to Write About You. Or Wall Street Journal. You can, however, publish a press release and then send a carefully-planned pitch to a journalist who covers your industry. You’ve got a better shot of getting media coverage by complementing news releases with targeted and personalized pitching.

Pitching 120

Pitching Web Journalism Education 120

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

JULY 29, 2020

At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . It’s undeniable that PR professionals need to be achi evement-striving in order to find a place for their content in the ever-changing, fast-paced world of news journalism. Achievement Striving / Driven.

Publicity 119

Publicity Digital PR Creativity Education 119

Shift Communications

AUGUST 29, 2023

Coverage shifted from ChatGPT (December 2022’s top topic) and general business education to real-world application and impact. Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about.

Survey 60

Survey How To Storytelling Corporate 60

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. People often make the mistake of confusing a pitch or marketing copy for a press release. Today, press releases have the same goal. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Therefore, it takes time, education and patience to help new clients, who aren’t as familiar with SEO practices, to understand this.

Digital PR 170

Digital PR Industry Strategy Film 170

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. How long have you been in journalism and how did you get started? I started off covering education and other local issues.

Meeting 95

Meeting Transportation Media Sports 95

Sword and the Script

NOVEMBER 8, 2022

As I write this the brand most exposes to misinformation risk include Tesla, JP Morgan, Coca-Cola, McDonald’s and Disney. In 2010 he signed the Giving Pledge and made numerous contributions to secondary and post-secondary education institutions and others, many of which have programs and facilities named in his honor. Content picks.

Corporate 78

Corporate Reputation Case Study Employee 78

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Write about current events, give your opinion on trending issues or add insight to popular topics.

Social Media 83

Social Media Pitching Media LinkedIn 83

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”.

Newspapers 122

Newspapers Radio Construction Fashion 122

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 198

Writing Communications Marketing B2B 198

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Goldman plots out the development of the profession from spin in the early-1900s to public education during the war, and latterly two-way engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Write about current events, give your opinion on trending issues or add insight to popular topics.

Social Media 60

Social Media Pitching Media LinkedIn 60

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Along with my duties for BCN, I do a little freelance writing.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. Another new PR tech player. Podcast passion.

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Software Banking Technology Data 93

Bianchi Biz Blog

JANUARY 24, 2022

Along this same line of thinking is consumer education. How long have you been in journalism and how did you get started? I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. They were all very kind to me when I was writing for 605 Magazine and could barely put two interview questions together.

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. He is still writing today and if you’re in marketing or PR, you might know him today from his column in Forbes. PR, marketing, sales and journalism.

Marketing 71

Marketing Content Marketing Sports B2C 71

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 196

Marketing Content Marketing Data Social Media 196

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. What are some other things we can do beyond if the media pitches aren’t landing?

Ethics 105

Ethics Data Training Agency 105

Cision

MAY 7, 2015

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. That requires more than just education and information. We went on to receive awards and write bylines about social media contests. It was a risk that paid off in spades for us.

Social Media 120

Social Media Video Agency Healthcare 120

Sword and the Script

MARCH 10, 2015

it takes three times as long to get a press release approved as it does to write a first draft. For my entire career, I’ve marveled at the fact it takes three times as long to get a press release approved as it does to write a first draft. Securing approval for press releases. . I didn’t know who to send this to.”.

Publicity 60

Publicity Journalism Writing Education 60

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

JULY 2, 2018

My entire education was here on Twitter from people like @shonali, @ginidietrich, @mikeschaffer, and more #measurepr #measurepr. A3 I studied journalism in grad school. Intrigued by the unanimous “no” regarding higher education, I dug deeper asking, “What are the top five things you wish university PR programs taught better?”.

Measurement 40

Measurement Nonprofit Education Social Media 40

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? It could determine which ones will be receptive to a pitch and whose coverage would tie back to any of the client’s key performance indicators, including sales revenue.

Publicity 85

Publicity Training Technology Data 85

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. You can also write the blog post using Word, push it through your normal approval processes, then post it to the blog yourself.

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

APRIL 25, 2024

Search Engine Journal has a great breakdown of this topic.) Then, you can make an educated guess about the person’s contact info. Craft Your Email and Pitch The email pitch for unlinked mentions is one of the more straightforward emails you can send. Links with a nofollow tag do not directly provide SEO value.

Brand 62

Brand Branding How To SEO 62