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The Value of Pitching Trade Reporters | Business Wire Blog

Business Wire

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 303
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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. To sell them you need to educate prospects. Marketing in B2B is largely about education. To sell them you need to educate prospects. Marketing in B2B is largely about education. B2B technology products tend to be complex.

B2B 158
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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. As such, thought leadership could be considered a tall order. Source: Journal of Public Relations Research 1 Bourne, C.

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In Memoriam: Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA

PRSay

APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., She served as a faculty member at the University of Oklahoma, Louisiana State University and Syracuse University before becoming the director of the School of Journalism and Mass Communication at Kent State University.

Education 151
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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? Are practitioners themselves to blame for this, or does the blame lie more with the research and education establishments? Opportunity or opportunism?

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

B2B 319
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10 Networking Events for PR Professionals

5W PR

Counselors to Higher Education (CHE): The CHE celebrates its 25th anniversary and explores the “Power of Voice” in higher education communications and marketing. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.