Sat.Nov 05, 2016 - Fri.Nov 11, 2016

What PR People Can Learn From Gandhi


Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace? Here, I share a few of my favorite […]. Musings


Cubs victory lap could be beginning of something even better

Ronn Torossian

And now for the headline more than a century in the making: “The Cubs Won the World Series” … even if you don’t love baseball, you probably like a hard luck story turned around. And, when it comes to pro sports , is there a better rags to riches story than those “Lovable Cubbies.”. The city of Chicago pretty much took the day off last week to help their beloved Cubs celebrate the first World Series ring in more than a century. A parade … READ MORE ».

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PR Lessons From Top TV And Film

ImPRessions - Crenshaw Communications

Film and TV are two great places to find helpful and interesting takes on public relations and media. As far back as 1957’s “Sweet Smell of Success” starring Tony Curtis as a less than scrupulous PR man, there have been media depictions, good, bad and ugly, of the industry and its players. Every so often it’s important to see how PR and journalism are portrayed in popular media and what we can take away from these portrayals. Better Call Saul.

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How To Make Your Content Super-Engaging (Easily)


You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces. Cyrus Shepard of Moz wrote a great article describing his experiments with content style : how added “structure” for content pieces increased the length of time readers engage with the content.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

7 Startup PR Strategies That Will Bring You to the Top

B2B PR Sense

Startup PR can be a rough sea to navigate in the beginning. Once you get that press interview, you’re on your way. Yet, many startups flounder a little when it comes to press interviews. Let’s face it -- journalist interviews present a new challenge to any startup. You’re probably a pro at presenting to a customer, partner, or investor. Yet, talking to the press is a different animal altogether. The media's interests and goals are different from others you may encounter.

More Trending

How PR Is Easing Election Anxiety

ImPRessions - Crenshaw Communications

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while. The 2016 election has caused angst for just about anyone, from bankers to schoolteachers, but PR people have a particular challenge because we spend so much time trying to get our clients’ stories in the news.

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How to Use Data Insights to Craft a Clever Content Strategy


Ever taken a long and hard look at the content on your website? If visitors are bouncing and customers aren’t opening their wallets, you may have a problem. By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. A successful entrepreneur is one who knows how to use data insights to make better business decisions. One such decision would be to determine what kind of content strategy would generate more leads and facilitate more sales.

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6 Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront with Thought Leadership

B2B PR Sense

The road to B2B thought leadership is littered with many failed attempts. Don’t be among the fallen. How can you truly distinguish yourself from your competitors and stand out as as an industry leader? Should you shy away from the forefront if your company focuses on behind-the-scenes work? Absolutely not! You can succeed and become an outstanding thought leader in your industry, no matter how low-profile your company is.

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AdTech NY 2016 Wrap

Flack's Revenge

I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors. It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 subway line, too close to keep me from work’s orbit). Some of the most interesting things are not in the program – they occur “interstitially”, during networking and conversations in-between sessions.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What’s the Difference Between Managing an Online Crisis vs. an Offline Crisis?

Melissa Agnes

A viewer recently asked me whether or not there is a difference between managing an online crisis vs. managing an offline crisis. They wondered if there were additional steps that may need to be taken when managing the former and, if so, what they are. As this is a common question, I thought I’d answer it in this week’s #crisisready video , where I take the opportunity to make a very important statement. Take a look! I’d love to hear what you think!

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How to Find and Work with Brand Evangelists


While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. These are your customers who rave about you online. They tell their friends how great their experience was, and they’re not shy about singing your praise on social media and review sites.

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Designing Deliberate Questions, Content and Customer Experiences [UML]

Sword and the Script

CThere’s an old saying that good marketing will make a poor product fail faster. The wisdom of that maxim lies in understanding the point of failure occurred long before any campaign was executed. There’s something similar at play in those B2B organizations facing challenges in content marketing. The success factors were probably decided long before the first piece went to publication. Customer questions are deliberate. The design of a customer experience ought to be deliberate.

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What is Data-Driven PR? Part 1 of 9

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Many PR practitioners rely on intuition, experience, or informal qualitative practices to make decisions. While there’s nothing wrong with intuition or experience, they are not the foundations of a data-driven PR program.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Analyzing Google Analytics: The Best Features for PR Professionals

Media Bullseye

Drafting PR strategies is exciting; you have the opportunity to forge new relationships with broader audiences and spread awareness about your business or client. To ensure your PR tactics are succeeding in all the right ways, utilize Google Analytics to measure the effectiveness and outcomes of PR efforts. Measure the Strength of PR Relationships . Google Analytics functions as a measurement program that utilizes data collection and reporting features to track activity on webpages.

Behind the Headlines With Crenshaw Communications’ Marijane Funess


Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. As new markets keep reaching out and needing PR representation, her team is ready to jump in. Is your company prepared to deal with the growing technological marketplace needing some communications help?

Marketing Strategy: The Looming Knowledge Crisis

Sword and the Script

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. I think he’s on to something, but I also think it’s symptomatic of a larger problem lurking underneath. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

The Real Sarah Evans: Instagram Stories, Tips and Tricks

Social PR Chat

Sarah Evans is a social media star⭐️ who is knowledgeable of any and every upcoming trend in the field. In this interview with Lisa Buyer , she talks tip and tricks for Instagram for business. Instagram for Business. Instagram now allows companies to change their settings and with the flip of a switch, becomes a business page. Some benefits to this include: A specific Contact icon that users can click to see the email, the phone number or even directions to the business in question.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

How to Tackle PR for a Digital Health Startup

Shift Communications

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – are simultaneously transforming the industry, creating a prime market for innovation.

9 gifts for readers and writers

PR Daily

Now is the perfect time to find a gift for the writer or bibliophile on your holiday shopping list. Surprise the person in your life who silently corrects your grammar and argues heatedly (and correctly) that “log in” (as a verb) is two words and not one: Give them a present that promotes their linguistic prowess. Here are eight ideas: 1. Word Ways: The Journal of Recreational Linguistics ”. I subscribed to this journal as a birthday present to myself and have not been disappointed.

Why Press Releases Are Still a Viable PR Techniqiue

The Proactive Report

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. MEDIA SOURCE. According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source.

Swipe Right! How to Win Over Influencers, Journalists, and Bloggers

Social PR Chat

One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal. On the other hand, it’s also one of the most rewarding marketing processes when done correctly, as new connections means more opportunities to boost your name or brand.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Buzzwords to Avoid When Pitching ANYONE

Shift Communications

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much.

6 stock photo sites that bloggers can use for free

PR Daily

Sometimes the hardest part of publishing a blog post is choosing the photo. The research and writing are done, the tedious process of editing is complete, and all the links and citations are in the right spots. Yet when it comes time to select a header or body photo, you get stuck. Choosing an image might seem like an easy task, but it can be incredibly difficult to find one that matches the overall message of your article. Fortunately, free stock photo websites do exist.

Media Interview Shares Perspective on the Future of Communications (and a few back stories on the Agency)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Spending time in Singapore at the start of the month to celebrate our 20-year anniversary of operating in Asia included a few interviews with journalists. Here’s the unfiltered version of a Q&A that touches on topics ranging from the future of communications to our differentiation. Happy 20th Anniversary on your operation in Asia! Can.more.

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued. The post Do Your 3 Search Words Suck? Six Questions to Ponder Now appeared first on PR News Blog.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Does internal comms get the respect it deserves?

Media Bullseye

Despite the need for employees to be engaged and informed, sometimes it feels as though internal communications is treated as an afterthought rather than a core PR practice. From the largest organizations to the smallest, effectively communicating within an organization is critical for a variety of factors. PR Week recently highlighted an interesting initiative by Target Corporation.

3 ways to punch up your writing

PR Daily

Many news releases, email pitches and contributed articles suffer from three flaws: flabby prose, bloated and vague lead paragraphs and lack of specific details. Here are quick fixes for each: 1. Keep headlines short and specific. Many headlines are too long (two complete lines) and name things that aren’t easily recognizable,” says O’Quinn. For example, one company’s recent headline referred to “acoustic filters” but was really just talking about sophisticated new earplugs.

Press Releases, Links, and SEO: What You Need to Know


SEO is often cited as a reason for pushing press releases over the wires. The thinking goes like this: since Google thinks of a link as a “vote” for your site, widespread wire distribution “gets out the vote” by generating backlinks from as many different domains as possible. Google then counts those votes and you win in a landslide. Could it really be that simple? PR Strategy SEO Press Releases

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