Sat.Nov 05, 2016 - Fri.Nov 11, 2016

What PR People Can Learn From Gandhi

Onclusive

Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace?

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7 Startup PR Strategies That Will Bring You to the Top

B2B PR Sense

Startup PR can be a rough sea to navigate in the beginning. Once you get that press interview, you’re on your way. Yet, many startups flounder a little when it comes to press interviews. Let’s face it -- journalist interviews present a new challenge to any startup.

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PR Lessons From Top TV And Film

ImPRessions - Crenshaw Communications

Film and TV are two great places to find helpful and interesting takes on public relations and media.

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Cubs victory lap could be beginning of something even better

Ronn Torossian

And now for the headline more than a century in the making: “The Cubs Won the World Series” … even if you don’t love baseball, you probably like a hard luck story turned around. And, when it comes to pro sports , is there a better rags to riches story than those “Lovable Cubbies.”.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Make Your Content Super-Engaging (Easily)

Cision

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces.

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More Trending

How PR Is Easing Election Anxiety

ImPRessions - Crenshaw Communications

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while.

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Latest PR Tactic: Publishing on Platforms

Flack's Revenge

Cross-posted on Hack the Feed. Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Master the channels that are accessible to all.”

How to Use Data Insights to Craft a Clever Content Strategy

Cision

Ever taken a long and hard look at the content on your website? If visitors are bouncing and customers aren’t opening their wallets, you may have a problem. By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them.

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What’s the Difference Between Managing an Online Crisis vs. an Offline Crisis?

Melissa Agnes

A viewer recently asked me whether or not there is a difference between managing an online crisis vs. managing an offline crisis. They wondered if there were additional steps that may need to be taken when managing the former and, if so, what they are.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What is Data-Driven PR? Part 1 of 9

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Designing Deliberate Questions, Content and Customer Experiences [UML]

Sword and the Script

CThere’s an old saying that good marketing will make a poor product fail faster. The wisdom of that maxim lies in understanding the point of failure occurred long before any campaign was executed. There’s something similar at play in those B2B organizations facing challenges in content marketing.

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How to Find and Work with Brand Evangelists

Cision

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. These are your customers who rave about you online.

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Analyzing Google Analytics: The Best Features for PR Professionals

Media Bullseye

Drafting PR strategies is exciting; you have the opportunity to forge new relationships with broader audiences and spread awareness about your business or client.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

AdTech NY 2016 Wrap

Flack's Revenge

I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors. It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 subway line, too close to keep me from work’s orbit). Some of the most interesting things are not in the program – they occur “interstitially”, during networking and conversations in-between sessions.

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Marketing Strategy: The Looming Knowledge Crisis

Sword and the Script

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud.

Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. As new markets keep reaching out and needing PR representation, her team is ready to jump in.

The Real Sarah Evans: Instagram Stories, Tips and Tricks

Social PR Chat

Sarah Evans is a social media star⭐️ who is knowledgeable of any and every upcoming trend in the field. In this interview with Lisa Buyer , she talks tip and tricks for Instagram for business. Instagram for Business.

How to Tackle PR for a Digital Health Startup

Shift Communications

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. –

9 gifts for readers and writers

PR Daily

Now is the perfect time to find a gift for the writer or bibliophile on your holiday shopping list.

Why Press Releases Are Still a Viable PR Techniqiue

The Proactive Report

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective.

Swipe Right! How to Win Over Influencers, Journalists, and Bloggers

Social PR Chat

One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal.

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Buzzwords to Avoid When Pitching ANYONE

Shift Communications

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches.

6 stock photo sites that bloggers can use for free

PR Daily

Sometimes the hardest part of publishing a blog post is choosing the photo. The research and writing are done, the tedious process of editing is complete, and all the links and citations are in the right spots. Yet when it comes time to select a header or body photo, you get stuck.

Does internal comms get the respect it deserves?

Media Bullseye

Despite the need for employees to be engaged and informed, sometimes it feels as though internal communications is treated as an afterthought rather than a core PR practice.

Press Releases, Links, and SEO: What You Need to Know

TrendKite

SEO is often cited as a reason for pushing press releases over the wires. The thinking goes like this: since Google thinks of a link as a “vote” for your site, widespread wire distribution “gets out the vote” by generating backlinks from as many different domains as possible.

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Work on what matters: the start of my social sabbatical

Frederik Vincx

Reading Time: 3 minutes It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated.

3 ways to punch up your writing

PR Daily

Many news releases, email pitches and contributed articles suffer from three flaws: flabby prose, bloated and vague lead paragraphs and lack of specific details. Here are quick fixes for each: 1. Keep headlines short and specific.

Why PR is like your Mother

Prakkypedia

Our mothers have our best interests at heart, right? Well, by and large. Occasionally they let us stay up too late, or filled us with sugary products; they were late collecting us from school or failed to sign an excursion consent form.

When Google News Alerts May Be a Viable Option

Media Bullseye

Media monitoring platforms rapidly moved from “nice to have” to “must have” tools since their introduction to the PR industry. The reasons for this rapid adoption are readily apparent—technology delivers more accurate information, far more quickly than traditional clip services ever could.

Storytelling, PR, and Measurement

Waxing UnLyrical

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords!

Keys to increasing your shares and ‘likes’

PR Daily

Understanding the psychology of shareable content is crucial to succeeding in online marketing. What makes people pay more attention to certain articles and ignore the rest? What makes them click “share”? One of the most interesting areas of psychology focuses on emotions.

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