November, 2016

Trending Sources

4 PR Trends for 2017

Cision

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds.

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PR needs to be ready for fake news targeting companies

Holtz Communication + Technology

Allergan’s Botox will soon be available for dog and cat cosmetic treatments! GE discourages Muslim children from pursuing STEM education! Engineer due to testify in case against Bechtel found shot to death! Walmart sells Chinese-made toy that kills 100s of children!

How to Effectively Measure PR, Part One

Spin Sucks

In a world of data and analytics, it's time to figure out how to effectively measure PR. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started. The post How to Effectively Measure PR, Part One appeared first on Spin Sucks.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Post Election Digital Skills Shortage

The Proactive Report

One of Donald Trump’s major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent.

Fake News: How PR Pros Can Ethically Fight Back

Spin Sucks

During this year's presidential election, there was an influx of fake news that spread like wildfire. One would hope it would subside, but bottom-feeding PR pros have discovered it works. Here is Gini Dietrich on how to handle it.

Write With Purpose: Your Content Marketing Needs a “Why”

PR 20/20

The following is a guest post from Bill Widmer ( @TheBillWidmer ). Widmer is a content marketing expert and freelance writer. He’s also the author of The Proven 7-Step Method to Landing Guest Posts , a free step-by-step guide to help business owners get guest post spots on top sites.

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 simple reasons the mobile newsfeed is the future of employee communications

Communications Conversations

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. More brands are shifting to a mobile-first, newsfeed-like approach. Take Nissan, for example.

How to Use Data Insights to Craft a Clever Content Strategy

Cision

Ever taken a long and hard look at the content on your website? If visitors are bouncing and customers aren’t opening their wallets, you may have a problem. By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them.

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Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity.

The Five PR Metrics That Will Win You Business

Spin Sucks

Gone are the days of AVEs and media impressions. Today, we have to look at PR metrics that prove we are generating revenue for an organization. Gini Dietrich provides the five metrics you should stop tracking and the five metrics that will win you business every time you use them.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

A Revolution of Ethics in Public Relations

IPR

This blog post is a part of IPR’s 60th Anniversary Celebration. Sometimes the origin of an innate good is created from an unlikely source, one that is considered evil, corrupt, or even deleterious.

PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store.

I was going to write a post ripping the current state of influencer marketing, but I wrote this instead

Communications Conversations

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” ” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh.

How to Create Fascinating Content with Instagram Stories

Cision

Origin might not matter as much as which app executes best. – Josh Constine, comparing Instagram Stories and Snapchat for TechCrunch. A few months ago Instagram released its new feature, “Instagram Stories.”

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Storytelling, PR, and Measurement

Waxing UnLyrical

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords!

Gin and Topics: Dancing Mom Will Make Your Day

Spin Sucks

On this week's Gin and Topics, we have a dancing mom who will totally make your day.and make you a little envious. And, though Gini Dietrich tried really hard not to include the Cubs again, she failed miserably. Come check both out and more!

Explaining America

6 A.M.

2016 U.S. Elections Brexit Donald Trump Election 2016 Hillary Clinton President of the United States Richard Edelman

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How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world.

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4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

It’s the time of year when businesses frantically try to make up for lackluster sales from the rest of the year in a few short weeks. Holiday promotions abound.

How media monitoring can help make you a better writer

Media Bullseye

There are plenty of logical ways that media monitoring can make you a better PR pro, from helping to prepare for a product launch , spotting problems earlier , developing media lists , to improving crisis communications.

The Personalized Experience is a Marketing Trend for 2017

Spin Sucks

The recent State of the Connected Customer shows a pretty big marketing trend for 2017 in the personalized experience. Gini Dietrich has what it means for you and how you can implement it, even if you're not a huge consumer company.

Work on what matters: the start of my social sabbatical

Frederik Vincx

Reading Time: 3 minutes It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated.

Influence or Popularity? Examining Influencer Marketing

Sword and the Script

She doesn’t have any Twitter followers. She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Yet people like her influence consumer spending to the tune of $1.2

What PR People Can Learn From Gandhi

AirPR

Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace?

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Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

PR Golden Turkey Awards

Flack's Revenge

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons.