November, 2016

4 PR Trends for 2017

Cision

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds.

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PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

Trending Sources

What PR People Can Learn From Gandhi

AirPR

Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace?

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Analyzing Google Analytics: The Best Features for PR Professionals

Media Bullseye

Drafting PR strategies is exciting; you have the opportunity to forge new relationships with broader audiences and spread awareness about your business or client.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Post Election Digital Skills Shortage

The Proactive Report

One of Donald Trump’s major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent.

Debunking PR Myths One Little Lie at a Time

AirPR

Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves.

How To Communicate With Stakeholders When Systems Are Down In A Cybersecurity Crisis

Melissa Agnes

Cybersecurity is a high-risk scenario that pertains to every organization. This means that it should absolutely be incorporated into your crisis preparedness program.

Cubs victory lap could be beginning of something even better

Ron Torossian

And now for the headline more than a century in the making: “The Cubs Won the World Series” … even if you don’t love baseball, you probably like a hard luck story turned around. And, when it comes to pro sports , is there a better rags to riches story than those “Lovable Cubbies.”.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles.

How to Use Data Insights to Craft a Clever Content Strategy

Cision

Ever taken a long and hard look at the content on your website? If visitors are bouncing and customers aren’t opening their wallets, you may have a problem. By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them.

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Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity.

4 simple reasons the mobile newsfeed is the future of employee communications

Communications Conversations

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. More brands are shifting to a mobile-first, newsfeed-like approach. Take Nissan, for example.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Write With Purpose: Your Content Marketing Needs a “Why”

PR 20/20

The following is a guest post from Bill Widmer ( @TheBillWidmer ). Widmer is a content marketing expert and freelance writer. He’s also the author of The Proven 7-Step Method to Landing Guest Posts , a free step-by-step guide to help business owners get guest post spots on top sites.

Pipeline protest built on inflammatory PR

Ron Torossian

What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and members of multiple Native American tribes are trying to stop it.

PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store.

How to Create Fascinating Content with Instagram Stories

Cision

Origin might not matter as much as which app executes best. – Josh Constine, comparing Instagram Stories and Snapchat for TechCrunch. A few months ago Instagram released its new feature, “Instagram Stories.”

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

6 Tips to Strengthen Your Personal Brand Online

Beyond PR

Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story.

I was going to write a post ripping the current state of influencer marketing, but I wrote this instead

Communications Conversations

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” ” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh.

Storytelling, PR, and Measurement

Waxing UnLyrical

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords!

A Guide to Growing Your Small Business on Social Media

PR 20/20

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. But, with a strategic approach, the time spent is well worth it. Social media is a communication cornerstone for more than one generation.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world.

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4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

It’s the time of year when businesses frantically try to make up for lackluster sales from the rest of the year in a few short weeks. Holiday promotions abound.

Work on what matters: the start of my social sabbatical

Frederik Vincx

Reading Time: 3 minutes It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated.

How media monitoring can help make you a better writer

Media Bullseye

There are plenty of logical ways that media monitoring can make you a better PR pro, from helping to prepare for a product launch , spotting problems earlier , developing media lists , to improving crisis communications.

3 Benefits of Investing in Earned Media

Beyond PR

Your paid media has little impact on your audience. They’re either ignoring or blocking your ads every time they see them. In fact, 88 percent of consumers state that ads have little to no influence on their purchase decisions.

PR Golden Turkey Awards

Flack's Revenge

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons.

5 terrible writing habits to avoid

PR Daily

I have a theory: The more disciplined the writer, the easier it is to make a living as one.

Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

The following is a guest post from Michael Peggs. Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

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