November, 2016

4 PR Trends for 2017

Cision

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds.

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PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

Trending Sources

What PR People Can Learn From Gandhi

AirPR

Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace?

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Analyzing Google Analytics: The Best Features for PR Professionals

Media Bullseye

Drafting PR strategies is exciting; you have the opportunity to forge new relationships with broader audiences and spread awareness about your business or client.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Can Bill Murray breathe life back into golf gear?

Ron Torossian

It’s no secret that golf clothing brands have been suffering in recent years. Without a notable “face” to promote its brand, Nike golf hung up its clubs months ago. Reports that Titleist and other brands are suffering pop up week after week and golf merchandisers have been begging for a savior.

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Debunking PR Myths One Little Lie at a Time

AirPR

Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves.

4 simple reasons the mobile newsfeed is the future of employee communications

Communications Conversations

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. More brands are shifting to a mobile-first, newsfeed-like approach. Take Nissan, for example.

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity.

How to Use Data Insights to Craft a Clever Content Strategy

Cision

Ever taken a long and hard look at the content on your website? If visitors are bouncing and customers aren’t opening their wallets, you may have a problem. By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them.

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Cubs victory lap could be beginning of something even better

Ron Torossian

And now for the headline more than a century in the making: “The Cubs Won the World Series” … even if you don’t love baseball, you probably like a hard luck story turned around. And, when it comes to pro sports , is there a better rags to riches story than those “Lovable Cubbies.”.

Write With Purpose: Your Content Marketing Needs a “Why”

PR 20/20

The following is a guest post from Bill Widmer ( @TheBillWidmer ). Widmer is a content marketing expert and freelance writer. He’s also the author of The Proven 7-Step Method to Landing Guest Posts , a free step-by-step guide to help business owners get guest post spots on top sites.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

I was going to write a post ripping the current state of influencer marketing, but I wrote this instead

Communications Conversations

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” ” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh.

PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store.

Storytelling, PR, and Measurement

Waxing UnLyrical

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords!

How to Create Fascinating Content with Instagram Stories

Cision

Origin might not matter as much as which app executes best. – Josh Constine, comparing Instagram Stories and Snapchat for TechCrunch. A few months ago Instagram released its new feature, “Instagram Stories.”

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Work on what matters: the start of my social sabbatical

Frederik Vincx

Reading Time: 3 minutes It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated.

A Guide to Growing Your Small Business on Social Media

PR 20/20

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. But, with a strategic approach, the time spent is well worth it. Social media is a communication cornerstone for more than one generation.

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world.

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The Power of the Good Deed

AirPR

I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy, oh, boy could we use some of those!).

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Pipeline protest built on inflammatory PR

Ron Torossian

What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and members of multiple Native American tribes are trying to stop it.

How To Make Your Content Super-Engaging (Easily)

Cision

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces.

How media monitoring can help make you a better writer

Media Bullseye

There are plenty of logical ways that media monitoring can make you a better PR pro, from helping to prepare for a product launch , spotting problems earlier , developing media lists , to improving crisis communications.

5 terrible writing habits to avoid

PR Daily

I have a theory: The more disciplined the writer, the easier it is to make a living as one.

PR Golden Turkey Awards

Flack's Revenge

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons.

3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

The following is a guest post from Michael Peggs. Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

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The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Guest Post by Matt Press. trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion.

4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

It’s the time of year when businesses frantically try to make up for lackluster sales from the rest of the year in a few short weeks. Holiday promotions abound.

Fake news furor underscores need for human curation in media monitoring and measurement

Media Bullseye

In the wake of the U.S. presidential election, the media and blogosphere have been awash in reports and commentary claiming that fake news stories – especially those shared on Facebook – may have had an influence on the eventual outcome.