Ishmael's Corner

JUNE 16, 2015

To gain familiarity with the core signals, PR folks can download a slick free tool called the MozBar. Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. 1 position): In short, you’re seeing: Page Authority.

SEO 60

SEO Tools Comparison Google 60

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Polaris

MARCH 20, 2015

I was no longer working with the SEO company I hired in 2006 so I was on my own. But it had several advantages other than SEO. Having a blog has also led to new business. Some of our clients need help starting a blog, establishing best practices, developing an editorial calendar or writing posts. I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. Imagery and accompanying alternative text can help improve your SEO.

Engineering 86

Engineering SEO How To Resources 86

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Here are a few tips: 1.

SEO 75

SEO Engineering Blogging Content Marketing 75

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . If it makes people nervous, how do we overcome those fears and add value beyond SEO. .

SEO 124

SEO Google Hotels Strategy 124

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

The Resolution Blog

JUNE 17, 2015

Read on, then go and download the complete free e-book. We know the above blog post from Really Ree is a paid promotion as she stated that it's a sponsored collaboration with Boots. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training.

Google 120

Google Guidelines SEO System 120

Rock the Status Quo

SEPTEMBER 22, 2014

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). Digital PR Blogging content marketing Social Media' Not too bad. I can live with that.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Based on those efforts, here are a few innovations that are helping PR do a better job. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. There are fewer individual bloggers than ever before and they’re blogging less. The traffic to my blog is down a third in three years. It’s an issue I wrote about this week.

Instagram 60

Instagram Policies Twitter Mobile 60

Cision

MAY 25, 2017

She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.” No one wants to read a blog post that just raves about how great a product is. ” Editor-in-Chief of CMO.com , Tim Moran, had a unique perspective on what owned media needs to do moving forward.

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

SEPTEMBER 26, 2016

Writers who edit in WordPress may write directly into the cloud by default, but there are a class of “desktop blog editor” products that offer additional features and ease that WordPress proper cannot. For example, I’m editing this in one of the most popular blog editors: Open Live Writer. Tools to improve your SEO. Conclusion.

Tools 120

Tools How To SEO Writing 120

Melissa Agnes

SEPTEMBER 4, 2020

Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. ReputationDefender also has a Self-Help resource center on its company blog, where you can find downloadable guides and hundreds of long-form blog articles with practical tips.

Branding 234

Branding Brand Reputation Crisis 234

PR 20/20

JANUARY 23, 2023

Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. It’s important to note that organic search success is much more than simply publishing a few sporadic blog posts. Proper URL structure.

Mobile 72

Mobile Case Study Google SEO 72

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. It also increases your SEO and search rankings, which brings those prospects directly to you. Then, download the Moz toolbar (if you don’t already have it) and turn it on. My subtopics, then, are: Tricks to write popular blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! Blogging for business purposes is (still) relatively new.

Blogging 40

Blogging How To Writing Google 40

The Proactive Report

OCTOBER 27, 2017

Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Are there sites or blogs sending you traffic that you did not know about? Did they visit more than one page, did they view a video or download a whitepaper? Where are your visitors coming from? Create content partnerships.

Tools 113

Tools Analytics Google Web 113

Deirdre Breakenridge

DECEMBER 18, 2017

Talking to people is how I made it on this blog! Create a Facebook ad and see how it performs, download TBH and see why teens like it, develop an Instagram story with a poll and see how your followers engage. It also lines you up for career opportunities because you’re talking to a decision maker. So, it definitely works :-).

Case Study 224

Case Study Trends Instagram Social Media 224

The Proactive Report

APRIL 12, 2018

Do they click a link, visit your site or blog, download content or buy the product? Other success indicators you can look for are: The number of links from other websites and blogs as a result of the news release. What do the people who read our releases do as a result? What News Release Measurement Used to Be. Brand Awareness.

Measurement 100

Measurement Analytics Google Social Media 100

Solo PR Pro

OCTOBER 16, 2018

Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, “That goes for securing our own clients' data, as well!”. Ok, Google…Siri … Alexa…”.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. But blog publishing shouldn’t be a random act that is done here and there when an idea hits you.

Marketing 52

Marketing Technology Internal International 52

ReimaginePR

SEPTEMBER 26, 2016

I’m startled whenever I come across blog posts containing only 300 words or less. Win at SEO. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy. SEO is important, and should be considered carefully. You can do the same thing when you have the same focus.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. ” Came the reply: “I’m just downloading my emails. I’d even started a running blog to practice. You want to learn.

Digg 104

Digg SEO System Reddit 104

Contently - Strategy

APRIL 28, 2022

For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events. Measure your content downloads and views to see what types work best.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. He’s seen that sites doing the best job with their SEO are typically the ones most open to link exchanges. But you know, as a free tool, the first thing you kind of look like, let’s just say, an SEO, if you have a free tool. And so that’s a pitch you can do.

Google 71

Google SEO Tools Pitching 71

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Blog about the coverage. Explain more in a blog post and post to your site. Is there a topic you wish the reporter had delved a little deeper?

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Stuart Bruce

MAY 20, 2015

It covers everything from SEO and improving writing to influencer identification and content curation. As an example you can also subscribe to my free Future of PR magazine where I distribute the best articles and blog posts on modernised PR, along with content published on my own blog and other PR and business titles.

Tools 60

Tools eBook SEO Blogging 60

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity Measurement SEO 136

Beyond PR

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 64

Strategy How To SEO Engineering 64

PR Fuel

JULY 16, 2017

And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. Blog Posts —A blog is usually the first step in content creation and an easy way to move ahead in the rankings. Regular posts improve your SEO and encourage readers to check back frequently.

eBook 66

eBook Video YouTube SEO 66

Rock the Status Quo

DECEMBER 21, 2015

Integrate basic SEO tactics for your website, blog and social media. Over the holiday break, I’ll be working on a free bonus for readers called “ Helium: The Digital Storybook ,” but you must have a copy of the actual book in hand to download it! Learn the importance of monitoring and creating trust signals.

Reputation 100

Reputation Digital PR Case Study SEO 100

ReimaginePR

OCTOBER 10, 2016

SEO Benefits. You may even have a better chance of landing on the first page with a YouTube video than you do with a blog post. Think of it more like a mini blog post. For example, urge them to visit your website to download your free, relevant ebook. And Google also gives search engine priority ranking to YouTube videos.

Video 120

Video Strategy YouTube Marketing 120

PR in High Definition

JUNE 21, 2018

As a reader of Firefly blogs, you’ll know that for some time now we have put a large emphasis on optimising PR for search, given the changes in search algorithms from both Google and Bing. Essentially, PR brings SEO value when you target the right media sites with the right content, and get that sought-after link to your website.

Google 67

Google SEO Technology Engineering 67