Polaris

MARCH 20, 2015

I was no longer working with the SEO company I hired in 2006 so I was on my own. The final option was to start building high quality links by writing useful content that interested others. But it had several advantages other than SEO. Content Marketing' I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. First, there are several tools you can use to grade your website’s SEO performance. If your SEO isn’t up to par, you can gather keyword data from various resources. Curate honest, consumer-focused content.

Engineering 86

Engineering SEO How To Resources 86

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

PR 20/20

OCTOBER 25, 2022

It may seem obvious enough, but optimized content can help drive more traffic to your website and improve brand awareness. The keyword research within your content strategy can also help boost your SEO and ranking in Google. Ready to take the next step in your content marketing strategy?

Strategy 91

Strategy Education Content Marketing Google 91

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. If your content can’t be indexed and found online, you’re wasting time and money. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Sale interest.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Rock the Status Quo

SEPTEMBER 22, 2014

After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. NO, THANK YOU.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Here are a few tips: 1.

SEO 75

SEO Engineering Blogging Content Marketing 75

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

MAY 25, 2017

One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.”

Advertising 272

Advertising Advertising Storytelling Media 272

Sword and the Script

JANUARY 19, 2021

That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz. Marketing attribution for earned media.

Technology 169

Technology Publicity Software Pitching 169

PR 20/20

DECEMBER 14, 2022

Editing old blogs allows you to refresh and revitalize what you may have written several years ago, all while adding updated information to keep your content recent and improving SEO. What is the purpose of a content edit? It’s safe to say old content can bring in tons of website traffic. SEO-optimized.

SEO 52

SEO Google Engineering eBook 52

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Don’t miss out download now. Can PR ever deliver SEO? When do they want it?

Tools 136

Tools Publicity SEO Measurement 136

Cision

AUGUST 22, 2015

Whether or not you go with one of the more popular options, like LibSyn, Soundcloud or TypePad, check to see if RSS feeds and SEO options are included in the mix. Without them, you’ll run into a slew of problems when sharing content on other sites. Solidify SEO. SEO is vital to attracting listeners to your podcast.

How To 120

How To SEO Mobile YouTube 120

Cision

NOVEMBER 22, 2016

If you have some budget, you can play around with different tools like press releases , content marketing and advertising. Stay on top of marketing best practices and you’ll have even more to be thankful for. Download 11 Ways to Leverage Press Releases to find out how to: Grab readers’ attention with multimedia.

Marketing 120

Marketing Analytics Television Tools 120

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media.

Mobile 100

Mobile Google SEO Web 100

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. Your first step should be to decide your objective; are you looking to drive website traffic, convert sales, increase downloads, or maximise video views?

Measurement 62

Measurement Marketing SEO B2C 62

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. PR pros don’t need to know about SEO. Download #prStack now. Sarah Hall got 33 PR and marketing experts together to form the ultimate future guide for PR.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 72

eBook Exercises Employee SEO 72

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Analyze your benchmarks and set new goals.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Cision

APRIL 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. It also increases your SEO and search rankings, which brings those prospects directly to you. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

Buzzstream

MAY 15, 2024

He’s seen that sites doing the best job with their SEO are typically the ones most open to link exchanges. But you know, as a free tool, the first thing you kind of look like, let’s just say, an SEO, if you have a free tool. A page dedicated to helping people learn SEO and say, Oh, our tool is free.

Google 71

Google SEO Tools Pitching 71

The Proactive Report

OCTOBER 27, 2017

Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Did they visit more than one page, did they view a video or download a whitepaper? The first report to watch is Acquisition. Where are your visitors coming from? Are there sites or blogs sending you traffic that you did not know about?

Tools 113

Tools Analytics Google Web 113

Cision

SEPTEMBER 26, 2016

Tools to improve your SEO. SEO is such a nebulous concept for most people because it’s a not a reliable referral source for most businesses or it is a referral source for niche keywords. SEO tools can help you optimize for SEO without spending a lot of time and resource to do it. Conclusion.

Tools 120

Tools How To SEO Writing 120

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Download our free Online Video Success tip sheet. Guest Contributor: Victor Blasco is a digital marketing expert, Co-Founder & CEO of the explainer video company Yum Yum Videos and Yum Yum Digital. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies.

Video 86

Video Brand Branding Energy 86

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect.

Video 120

Video Strategy YouTube Marketing 120

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. Influencer relations, yes.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Cision

NOVEMBER 7, 2016

The intent of this hierarchy is to make the content more accessible or logical to the reader. There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective).

How To 308

How To Tools SEO System 308

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

PR 20/20

MAY 22, 2018

That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. Content marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting. And it demands a relentless commitment to producing incredible content.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Contently - Strategy

APRIL 28, 2022

Instead of getting caught up in implementing new tactics or following trends, you can optimize marketing by discovering its true influence on revenues. For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content.

Product Launch 142

Product Launch Measurement Marketing Meeting 142