Communications Conversations

FEBRUARY 15, 2017

–the Future of Influencer Marketing.” ” I was curious, so I downloaded the full report and checked it out. After all, Traackr is a IRM (influencer relationship marketing) platform. Because when asked who owns IM, a full 70 PERCENT said “digital marketing.” ” 16 percent. 16 PERCENT!

Marketing 84

Marketing Storytelling Study Data 84

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? Video Marketing on YouTube.

Video 120

Video Strategy YouTube Marketing 120

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. It recently shared a 2-second screenshot of the marketing team toasting its new website with morning coffee! Include a link where followers can download the full reports that will hopefully generate more biz leads! . This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? With 43 million episodes to download, engaging with listeners is more important than ever. Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts.

Strategy 52

Strategy Case Study Marketing Energy 52

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. PR is an investment of not just a portion of the marketing budget but a proportionate time commitment as well.

Publicity 256

Publicity Brand Branding Storytelling 256

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? With 43 million episodes to download, engaging with listeners is more important than ever. Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts.

Strategy 40

Strategy Case Study Marketing Energy 40

ReimaginePR

MAY 23, 2016

No doubt, the cheerful host and the inventor of the latest must-have gadget dished about the unique features that were supposedly unmatched to anything currently on the market, and then they launched into the familiar spiel of two-for-the-price-of-one and free shipping and yada, yada, yada. Why is Storytelling More Effective?

Storytelling 159

Storytelling Comparison Case Study Brand 159

Communications Conversations

OCTOBER 29, 2019

3 – Beware of the download metric and manage expectations appropriately. Here’s a surprising stat: Only 20% of all podcasts get 1,200 downloads or more, and only about 5% of all podcasts get 8,300 downloads or more. Translation: Don’t expect your podcast will generate tens of thousands of downloads!

Corporate 104

Corporate SMB Banking Employee 104

PRSay

OCTOBER 2, 2017

If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Seventy-five percent of marketers plan to increase PR spend over the next five years, and as trust and the effectiveness of paid media declines, it creates a wonderful opportunity for PR pros. Marketing Data.

Data 144

Data How To Storytelling Analytics 144

Contently - Strategy

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets.

Case Study 80

Case Study Study Brand Branding 80

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? So, what does this have to do with you?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Every message it shares contains a little bit of heroism, from its marketing material to the way Nike portrays its chief executives as trail blazers and community leaders. Click To Tweet. Click Here.

Brand 156

Brand Branding How To Storytelling 156

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

How To 142

How To Content Marketing Banking Advertising 142

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Download our Buyer 2.0 One of those ways is with Snapchat Stories.

Storytelling 40

Storytelling Brand Branding Journalism 40

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. They are available for journalists and other news consumers to download in a hi-res format.

Mobile 152

Mobile SEO Web Training 152

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. Bonus: Download our product launch checklist to make sure you’re set up to launch right.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

PR Fuel

MAY 19, 2022

Knowing how and when to draft a good press release is vital for today’s competitive digital market. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. Also, 88% of PR specialists report they feel the future is in digital storytelling. How to End a Press Release. Follow-up with Journalists.

How To 105

How To Writing Video Fashion 105

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. The full report is freely available on SlideShare: The 5th Annual JOTW Strategic Communications Survey for 2022 and can be viewed or downloaded without registration.

Survey 129

Survey Communications Measurement Internal 129

The Resolution Blog

OCTOBER 4, 2019

This often makes it a more preferable marketing activity, because it seems a lot “safer”. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

Advertising 120

Advertising Advertising Measurement Storytelling 120

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Technology 170

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

APRIL 29, 2016

Download the Buyer 2.0 Author Ryan Hansen ( @RPH2004 ) manages social media at PR Newswire, sharing the latest PR, marketing and social media trends across our networks. For your press release to succeed, you must reach your audience with the information they need, when they need it.

Data 40

Data Storytelling Travel Engineering 40

Solo PR Pro

JANUARY 10, 2017

Whether you are time-starved, or just timid about the tactic, in this post, we share 5 ways you can add lights, camera, action to your marketing. Email marketing. Email marketing remains a good way to nurture relationships with clients and prospective clients. Are you using video in your marketing?

Video 40

Video Strategy SMB Marketing 40

ReimaginePR

SEPTEMBER 19, 2016

The market is crowded and noisy. MailChimp is an email marketing service provider with plenty of competition, as you can imagine. Here’s a free, downloadable style guide to help you come up with a unique voice. If you’d like assistance in creating your very own style guide, be sure to download the template below.

Brand 120

Brand Branding Exercises Social Media 120

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

PRSay

NOVEMBER 5, 2018

A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings.

Video 116

Video Communications Strategy Product Launch 116

Beyond PR

MARCH 18, 2016

It’s up to brand managers and marketers to pinpoint what makes that identity unique and play to those strengths. Keep reading to learn how they also apply to creating marketing content that’s full of #PEEPSONALITY. Do it now: Statistics show that the most effective content marketers document their strategy.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. That’s why it’s the subject of this week’s Unscripted Marketing Links (UML). What would you do if your marketing budget suddenly go an extra $5 million?

Advertising 85

Advertising Advertising B2C Retail 85

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. It’s a multi-department goal.”.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Follow this link if you want to download the complete blockbuster otherwise read on. . #2 She’s been producing her annual report since 1995.

Report 81

Report YouTube Privacy Web 81