Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates. Give our services a try.

Survey 102

Survey Trends Marketing Creativity 102

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Technology. Email specialist.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

Slack gives Salesforce a missing communication layer on top of its other products, something especially important when interactions with customers, partners or fellow employees have become mostly digital. Download the Slack mobile app for iOS and Android. How Slack helps PR pros. PR pros are communicators.

Mobile 310

Mobile Meeting Customer Service Survey 310

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 135

SEO Content Marketing Marketing Software 135

Sword and the Script

SEPTEMBER 10, 2019

4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?” I’d challenge senior marketers to test their assumptions and pose that question directly to your employees with your own internal survey. 5) Technology isn’t replacing marketers yet.

Survey 99

Survey B2B Marketing Trade Shows 99

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. For example, if your organization is mentioned in an article, and a week later, a reader of that article visits your website and downloads a white paper these tools can attribute the activity to that article.

Measurement 94

Measurement Communications Survey B2B 94

Scott Public Relations

MARCH 4, 2020

This theory basically claims that increasing the wealth available to “job creators” would ultimately increase the wealth of the broader population, as the money trickled down to employees through economic growth. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Your brand story should have a beginning, middle and end like any good tale.

Publicity 256

Publicity Brand Branding Storytelling 256

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. The report is based on a global survey of its employees. PR tech mentions.

Software 86

Software Pitching Internal International 86

Sword and the Script

MAY 4, 2021

Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. The idea is you can add new information to a widget, put it on a page an employee already visits, and they don’t have to leave that page.

Tools 101

Tools Survey Pitching Analytics 101

Scott Public Relations

DECEMBER 19, 2019

This theory basically claims that increasing the wealth available to “job creators” would ultimately increase the wealth of the broader population, as the money trickled down to employees through economic growth. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”

Healthcare 52

Healthcare Insurance Insurance Policies 52

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. For example, most brands think instinctively about the customers and potential for loss of sales, but employees matter too. from Frank Strong.

Survey 128

Survey Brand Branding Analysis 128

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. C-level execs at companies with 1-5,000 employees leaned a bit more heavily on their business emails, inputting them 59% of the time.”. I’ve noticed, however, that some businesses might be missing an opportunity.

eBook 73

eBook Exercises Employee SEO 73

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. B-roll footage and still photographs If the company already has b-roll footage of a new product, employees, or of the office/campus, having those files also available for download can help expedite the process of putting together a news story on the company.

Media 68

Media Leadership Product Launch Television 68

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

SEPTEMBER 25, 2019

Other employees achieve a similar trust level as communication professionals (61%). Exploring new technologies is a good way to understand their potential impact. About ECM Follow this link to download a copy of ECM. Practitioners believe that most other organisational advocates are more trustworthy than themselves.

Report 84

Report Communications Study Survey 84

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

MAY 7, 2019

The survey reports that the industry is moving quickly to address these issues through employee wellbeing and mental health initiatives. Technology helps practitioners work more effectively and eliminates administration. A free summary and copy of the 40-page 2019 PRCA Census can be downloaded from the PRCA website.

Industry 60

Industry Survey Analysis Exercises 60

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Download our free Online Video Success tip sheet. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies. You can connect with him on LinkedIn.

Video 87

Video Brand Branding Energy 87

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Download our free Path to PR Agency Leadership tip sheet.

Agency 90

Agency Energy Crisis Management Industry 90

Sword and the Script

DECEMBER 31, 2019

3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology. We asked PR pros to identify PR technology vendors they viewed as most familiar and favorable and here’s what they said: 80% said PR Newswire; (owned by Cision). Employee engagement surveys: 36%. Click To Tweet. Email open rates: 52%.

Blogging 80

Blogging Publicity Marketing Survey 80

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Is it that hard to verify a claim? The post Mark Zuckerberg, Wake Up!

Healthcare 52

Healthcare Insurance Insurance Social Media 52

PR in High Definition

AUGUST 30, 2017

For example, if you’ve posted a piece of content on LinkedIn to your company page, the author has posted it too and it’s been shared by employees and in groups, it may also be worth doing some additional paid social media spend. The technology collects ‘intent’ data from the past 90 days, which enables the identification of the right targets.

How To 48

How To Media LinkedIn Retail 48

Public Relations Sydney

SEPTEMBER 21, 2014

This covers a broader audience across customers and media, to employees and shareholders. With the introduction of new technologies and the increased acceptance of PR by executive teams, the two functions have become more complex and move towards even more distinctively separate roles in a business. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Download the event app if available and evaluate different sessions or speakers you want to see and register (if possible). Plan Out Your Agenda In Advance. When: October 11 - 12.

Conference 62

Conference Marketing Local Advertising 62

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. Text, photographs, photos, maps, links, and downloadable files are also simple to add. Encourage your employees to respond to social media followers in a respectful, honest, and consistent manner. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Q: How did you decide on the ideal marketing technology stack?

Marketing 74

Marketing SEO Trade Shows Technology 74

Ethical Voices

AUGUST 22, 2022

If your audience hasn’t seen it, one thing I think is so amazing to watch to really realize what’s going on in the moment in time that we are in today and the ethical challenge that we’re all facing, is a tremendous documentary called The Social Dilemma that was created by the Center for Humane Technology.

Ethics 75

Ethics Communications Agency Technology 75

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Because these external award announcements have an effect on employees! While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses.

Study 140

Study Media Relations Media Measurement 140

Beyond PR

SEPTEMBER 12, 2016

Your customers form ideas surrounding your brand – knowingly or not – through business activities, employee interactions and numerous other methods of engagement. Learn how to paint a more accurate picture of your performance by downloading Moving Beyond Press Release Pick Up to Reporting on Real Outcomes. Identify problem areas.

Measurement 40

Measurement Reputation Brand Branding 40

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Don’t miss out download now. Download our ebook PRetrospective now. It’s free, why not give it a go now? What if what we know in marketing is holding us back? But could these habits be holding us back?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? I had no idea such a thing existed, but Poppulo has paid for reprint rights to download the report , so I did.

Employee 137

Employee Software Survey Tools 137

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 49

Insurance Insurance Healthcare Communications 49