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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers.

SEO 139
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The Power of Storytelling in Marketing and PR for Healthcare Professionals

Burrelles Fresh Ideas

Download our free Storytelling tip sheet. Guest Contributor: Arch is a Content Marketer at TheFruitGuys – a fruit delivery platform. He has deep knowledge and interest in working with new marketing strategies. Embrace the art of storytelling to captivate and inspire your audience in a meaningful way.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

For the full 40+ questions, download our Comprehensive Marketing Audit Template. What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

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Thinking Different about Registration Forms and Personal Email Addresses

Sword and the Script

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 72
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Using Explainer Videos to Nurture Brand Recognition and Permanence

Burrelles Fresh Ideas

Download our free Online Video Success tip sheet. Guest Contributor: Victor Blasco is a digital marketing expert, Co-Founder & CEO of the explainer video company Yum Yum Videos and Yum Yum Digital. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies. You can connect with him on LinkedIn.

Video 87
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets.

Tools 136
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5 Ways to Get the Most Out of Marketing Conferences

PR 20/20

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Download the event app if available and evaluate different sessions or speakers you want to see and register (if possible). Plan Out Your Agenda In Advance.